Ed Hagen and Dan Sills founded OMiga in St. Louis, Missouri, to tailor back-office support for small to medium-sized businesses. They found the company growing rapidly, requiring them to concentrate on running the business more often than selling, so they engaged Atomic Revenue to assist with hiring their inaugural salespeople. Read on to find out how they achieved incredible sales results that went beyond the scope of their original request.
Whenever something’s amiss in our business, we tend to point the finger at sales. Think about it: anytime revenue is down, we’re not growing at the desired rate, or we’re not getting the valuation we want before putting our business on the market, we look at sales.
Depressed revenue must be because we’re simply not selling enough. Right? Not necessarily. Sales Operations as part of Revenue Operations provides solutions beyond "closing the deal" to get to profitability goals.
There are various descriptions and definitions emerging for the different types of “operations” within a company – marketing operations, sales operations, business operations, financial operations, digital operations, revenue operations, and more. These terms are often used interchangeably. They are also used as department titles. Each B2B company seems to have its own version of what’s included in the operations disciplines.
As a business leader, no doubt you’ve heard about the big push for content marketing. But how does content marketing fit into your B2B company’s revenue operations strategy? Where should your content focus be and how on earth do you create an effective content strategy for your business?
January 1, 2022: Atomic Revenue is excited to announce the official opening of Atomic Revenue West – a Denver, Colorado, collaboration center, or “collaboratorium”, led by Scott Sinning, Profitability Practice Leader and Executive Partner.
When your B2B company provides value to its customers and they reward you by remaining loyal and referring others, you increase the value of your business. That’s why you got into business in the first place, right? Now, the hard question – do you know the valuation of your company today and how to increase that valuation year-over-year until you’re ready to exit? Most business owners feel they know the answer to this, but when it’s time to start exiting, they’re unpleasantly surprised.
Atomic Revenue is pleased to announce Scott Sinning as Profitability Practice Leader and Executive Partner. Scott has served on the Advisory Board and provided strategic insight to Atomic Revenue and select clients for the past two years. Now, after retiring from an impressive 33-year career at Graybar®, he joins our team to assist clients with Revenue Operations Solutions.
Market segmentation is a pretty well-known exercise for marketing and selling B2C products and services. It involves categorizing your market by characteristics and building one or more strategies to connect with your audience based on certain traits. But what about B2B market segmentation?
This award recognizes the incredible contributions and expertise Steph brings to not only Atomic Revenue, but also to the profitable growth of national and regional companies.
Every year, with its “40 Under 40 Awards,” the St. Louis Business Journal recognizes young, local influencers celebrated for their ingenuity, leadership ability, and contributions to St. Louis area business and beyond.
A strong B2B go-to-market strategy must have messaging elements like target market and competitive differentiation, brand strategy, and supporting digital operations elements, such as websites. Integrating branding with effective, customer-friendly web design is a key step in making an impression and being memorable among website visitors and potential customers. Consistency and creativity are essential to creating an effective go-to-market strategy and a recognizable brand with a powerful digital footprint and do it well.
