In today’s competitive landscape, companies often allocate a significant portion of their budget to marketing and sales. According to industry research, businesses typically spend about 37% of their revenue on digital, marketing, and sales operations. Yet, despite this hefty investment, many businesses aren’t seeing the returns they expect.
As a business leader, no doubt you’ve heard about the big push for content marketing. But how does content marketing fit into your B2B company’s revenue operations strategy? Where should your content focus be and how on earth do you create an effective content strategy for your business?
Are you marketing to your own customers? Many B2B business leaders put this task on the back burner when it really should be a top marketing priority. Why? Your customers already know you, your products and/or services, and hopefully have had success with what you offer. Ultimately, customer marketing develops a positive customer experience (CX), resulting in customer advocacy, a core component of profitable growth. Your current customers are a wealth of hidden revenue potential!
