This is a great question I am asked often! Chief Marketing Officers (CMOs) are not just marketing managers. Due to the intensive requirements of an effective CMO, you cannot hire a good one for less than a six-figure salary and your creative agency cannot honestly fulfill the role. This leaves many companies in a chicken-and-egg situation because your marketing effort requires leadership to effectively support revenue production which is required to finance another executive salary. A fractional CMO answers this riddle.
During her time as an Executive Partner for Atomic Revenue, Mary Louise Helbig was an extraordinary asset to our team who helped clients maximize their growth through identifying gaps and strategically aligning their marketing, sales, and customer efforts. While she will be sorely missed, we could not be more excited for the St. Louis startup community to experience and reap the benefits of Mary Louise in her new role as an Executive Director for ITEN. Mary Louise was gracious enough to answer a few questions for us while transitioning into her new role.
Atomic Revenue announces that Christy Maxfield has joined the team as Innovation Advisor. In this specialized position, Christy will expand the Atomic Revenue Leadership Team as the company continues to grow at triple-digit rates year-over-year. Christy will also advise clients as an Executive Partner, which is Atomic Revenue’s designation for executive level expertise provided to clients in augmentation or expansion of their own executive resources or capacity.
Atomic Revenue is excited to announce that Glenn Mahnken has joined the team as an Executive Partner! Glenn will use his extensive experience in strategic marketing and communications planning to work with management teams to build the tools and collateral necessary for success. As a key member of the Atomic Revenue Executive Team, Glenn will apply his encouraging coaching style to deliver revenue operations programs and services that help management teams scale and grow their companies.