Continued shifts in consumer behaviors and the workforce after the height of the pandemic are calling for your digital operations to play a more significant role in securing and strengthening revenue through the economic challenges anticipated in 2023.
How did a nationwide commercial real estate company specializing in triple-net lease investments increase gross revenue from $880,000 to $4,482,000 –– a 5x increase –– in four years? The company partnered with Atomic Revenue’s team of subject matter experts (SMEs) who have designed and implemented an optimized digital operations program with a revenue focus.
In my experience, companies that don’t know who they are culturally, what they want from their people, or know why they’re having problems with unmet goals, will come up with a lot of reasons to be displeased with what they have. You may be saying to yourself, “Business owners and managers always know what they want – they want to sell their products or services.” Or more specifically, they want to sell more of their products and services. But at what expense?
There are various descriptions and definitions emerging for the different types of “operations” within a company – marketing operations, sales operations, business operations, financial operations, digital operations, revenue operations, and more. These terms are often used interchangeably. They are also used as department titles. Each B2B company seems to have its own version of what’s included in the operations disciplines.
Understanding and adopting the latest digital trends will help you stay competitive in an ever-changing business landscape and improve profitability. So, what are the digital trends for 2022 that really matter? Which digital trends will help grow that bottom line? Which ones are trendy and which ones are must-haves? I've found 7 that support B2B revops and are my MUSTS for the year.
This award recognizes the incredible contributions and expertise Steph brings to not only Atomic Revenue, but also to the profitable growth of national and regional companies.
Every year, with its “40 Under 40 Awards,” the St. Louis Business Journal recognizes young, local influencers celebrated for their ingenuity, leadership ability, and contributions to St. Louis area business and beyond.
When I was introduced to Founder and CEO, Tara Kinney, and Chief Revenue Officer (CRO), Steph Hermanson, I was in the same place a lot of people find themselves today… working several different jobs and marketing side gigs while finishing up school, all with a pile of student loans, debts, and no real direction as to where I was going with my career.
"It depends" is one of the most frustrating answers to a question. What does it cost? It depends. How long will it take? It depends. Are you available? It depends. It feels like a non-answer. A cop-out. A skirting of commitment. Avoidance. But other times, “it depends” is very real. It is a conditional answer. For example, a price can be quantity dependent or tiered for the level of support needed. Delivery times can also be dependent on when a service is needed (is it an emergency?), location, and backorders.
On a scale of 1-10, how much does your company value customer advocacy? To tell you the truth, viewing customer advocacy as anything less than a 10 (major business priority) means that your company is likely missing out on opportunities to reduce customer acquisition cost, boost brand awareness, and increase revenue. That’s why customer advocacy makes up ⅓ of Revenue Operations, along with lead generation and sales conversion. It’s a vital part of business growth!
An effective Chief Revenue Officer is an integrator. A successful facilitator. A tech-savvy leader who is the champion of companywide objectives across all departments. Ultimately, a CRO knows when, where, and how to ensure anything and everything that affects revenue outcomes – all people, process, and data – is on track.