The Importance of Multi-Generational Leadership Teams

 

When considering your leadership team, it’s important to reflect on your company’s values. What do your customers and employees value about your organization? Is your business model still relevant today? Will it be relevant to future generations? 

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#2020 Social Media – Back to Basics?

When initially discussing this post with my Atomic Revenue colleague Steph Nissen, I envisioned a flashy, trend-laden piece that would have readers licking their chops ready to launch into the new decade with the glitziest social media updates ever – #2020vision!

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What's on the Digital Radar for 2019


The goal of digital operations (re digital marketing, digital sales, and digital customer service) – no matter what year it is, who our target market is, or what technologies emerge – is to get and keep your audience’s attention.

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Customer Success Happens on Social Media

If “customer satisfaction” is the main goal you strive for in your business, then you are severely missing the mark. Unhappy customers almost always, without a doubt, complain and tell others about poor experiences with your company, while satisfied customers are generally just that – content and happy with your product or service but usually very quiet about it!

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How to Show Social Media ROI

This is a statistic I found that explains where marketers were when it comes to measuring social media ROI in 2011:

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5 Ways to Drive eCommerce Revenue Growth

Posted by Victoria Sulllivan

Any e-commerce seller will tell you that a top priority is long-term, sustainable growth. As important as growth is, it can be difficult to actually focus on when you’re also managing your day-to-day operations and making sure your orders get fulfilled on time. To help you get in a position to grow and save you time in the process, we put together five helpful automation tools that are designed to maximize sales and revenue.

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Why Should Video Matter to My Company?

Video marketing continues to rise as one of the most popular and effective forms of marketing. While relatively new to many businesses still in the digital marketing world, it tends to outperform many traditionally-used marketing methods.

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Stephanie Nissen Joins Atomic Revenue Ownership Team

Posted by Susan Becher

Atomic Revenue announced that Stephanie Nissen is now part of the ownership team at Atomic Revenue LLC, a national revenue operations consulting firm headquartered in Saint Louis, Missouri. The company specializes in aligning marketing, sales, customer and digital operations to optimize profit and revenue growth for small and middle-market businesses.

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The Pros and Cons of Outsourcing Your Marketing Team

Why do companies outsource? Many companies consider outsourcing to fill the gaps in their current expertise pool, to find a more cost-effective alternative to hiring in-house, and to free up their time to focus on the business’ core competencies. Let’s think about the marketing department specifically first.

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