As a new member of Atomic Revenue, I can appreciate the different approaches in achieving success for company brands. In the ever-evolving world of marketing, two distinct perspectives are emerging: Digital Revenue Operations (DRO) and Traditional Marketing Agencies. Both occupy crucial positions on the marketing spectrum, and offer unique attributes that merit careful consideration before choosing which makes sense for your company.
A revenue operations strategy, or lack thereof, can make or break your business. Without strategies in place, your business lacks vision and direction, and your team cannot clearly work towards a common goal ‒ meaning it is leaving potential revenue on the table. Yet, creating the necessary strategies can feel like a daunting task. So, where do you start? How can you utilize RevOps strategies to create end-to-end revenue production in your organization? Luckily, that’s our specialty. Keep reading to learn simple practices you can implement.
Do your sales reps do their own thing? Are you able to develop goals, measure results, and adjust expectations and actions based on data or is it a free-for-all? According to recent studies, only 33% of sales reps’ time is spent actively selling1, and 40% of their time is looking for someone to call2. Add to that the fact that up to 70% of the B2B buyer’s journey is complete before a sales rep is ever involved in the process. It’s no wonder companies are struggling to increase revenue.
Atomic Revenue is a revenue operations company built on the talents of a nationwide team of subject matter experts (SMEs). We believe when companies partner on projects to provide clients with services that go above and beyond to solve their issues and increase revenue, everyone wins. Let’s face it, few companies or individuals can deliver end-to-end revenue production in every area of expertise without help. With our partners, we are the unicorn companies are looking for!
“We grow with our partners by increasing the value we can each deliver for our clients. The bottom line is, we’re better together.” — Scott Sinning, Profitability Practice Leader
There are various descriptions and definitions emerging for the different types of “operations” within a company – marketing operations, sales operations, business operations, financial operations, digital operations, revenue operations, and more. These terms are often used interchangeably. They are also used as department titles. Each B2B company seems to have its own version of what’s included in the operations disciplines.
When your B2B company provides value to its customers and they reward you by remaining loyal and referring others, you increase the value of your business. That’s why you got into business in the first place, right? Now, the hard question – do you know the valuation of your company today and how to increase that valuation year-over-year until you’re ready to exit? Most business owners feel they know the answer to this, but when it’s time to start exiting, they’re unpleasantly surprised.
In the modern business world, there are certain terms and phrases related to data that are important yet poorly understood because they’re often misused or made to seem overly complex. I’ve clarified the meaning of some of this terminology before, and today I want to talk about one specific adjective that you’ve probably seen countless times on LinkedIn, company websites (including this one), and business publications from Forbes to Fast Company: data-driven.
