No matter how you slice it, you can’t afford to NOT be on social media. Yes, even you, B2B companies. Regardless of what you sell and who you sell it to – I’ll re-state what we at Atomic Revenue continue to drive home to our clients – you are selling to people. And what do people do when they are not working? How do they communicate with their peers and family, learn new things, keep an eye on their industry, get to know new people at companies, and become inspired? Social media.
A common misconception of Facebook advertising is that Facebook ads are a magic machine in which you put $50 and get $500 out. It can work like this; however, as with most things, it is not a one size fits all product. And, while it is well known that Facebook advertising can be an incredibly effective tool for marketing and sales, it is often thought of in the context of only being effective for consumer products and services.