A strong B2B go-to-market strategy must have messaging elements like target market and competitive differentiation, brand strategy, and supporting digital operations elements, such as websites. Integrating branding with effective, customer-friendly web design is a key step in making an impression and being memorable among website visitors and potential customers. Consistency and creativity are essential to creating an effective go-to-market strategy and a recognizable brand with a powerful digital footprint and do it well.
Did you know that a well-done consultative sales process mirrors the myths and legends that human beings have told each other for millennia? While at first, that sounds a little far-fetched, stay with me here as we show how, since the dawn of man, the tales we’ve told and the heroes we’ve come to love, inform and frame our worldview.
Are you refreshing your B2B company’s go-to-market strategy (GTMS) because the market has changed, or your offerings have evolved? Maybe you’re launching a new product or service or building an entirely new line of business?