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Whenever something’s amiss, we tend to point the finger at sales. Think about it: Anytime revenue is down or we’re not growing at the rate we think we should be or we’re not getting the valuation we want before putting our business on the market, we look at the bottom line.

It must be because we’re simply not selling enough. Right?

Not necessarily.

Did you know that a well-done consultative sales process mirrors the myths and legends that human beings have told each other for millennia? While at first, that sounds a little far-fetched, stay with me here as we show how, since the dawn of man, the tales we’ve told and the heroes we’ve come to love, inform and frame our worldview.

Last month, our team helped lead another edition of Midwest Manufacturing Advisers’ Tough Topics in Manufacturing webinar series, featuring speakers from Swip Systems, Mueller Prost, Evans & Dixon, and Atomic Revenue. In keeping with the theme, our panelists discussed manufacturing business strategies (both pre- and post-COVID), technology and remote working, employee safety, budgetary factors to consider in 2021, marketing and sales strategies, workplace environments, and more.

Since your business’s digital footprint has never been more important, you took the first step to make sure it’s the best it can be with an audit. At Atomic Revenue we call these Digital Operations Audits. But now what? What did you do with the information gathered from that audit? Now you have all this info, but where do you start?

Are you on LinkedIn but unsure of what it can do for you and how to best utilize the space? You’re not alone. Many business owners, company executives, and sales professionals have a LinkedIn profile but rarely post, follow, engage, and use this social media platform to its fullest extent. LinkedIn is still the #1 social tool to professionally communicate and connect with B2B prospects and stay top-of-mind with current connections. It only takes minutes per day to optimize your presence and grow your brand – and it’s free! Here are some easy tips and proven methods for using LinkedIn to prospect and grow sales.

When it comes to the topic of B2B sales collateral resources, certain questions are frequently asked: