Marketing and sales leaders, customer service and finance leadership teams – even company executives – are struggling daily with how best to AMP-up their revenue production. Many companies make worthy attempts to address their lackluster revenue performance through one-off tactics that range from hiring, firing, and changing sales/marketing roles, to internal digital solutions and customer marketing – to no avail. Sound familiar?
The goal of digital operations (re digital marketing, digital sales, and digital customer service) – no matter what year it is, who our target market is, or what technologies emerge – is to get and keep your audience’s attention.
