When I was introduced to Founder and CEO, Tara Kinney, and Chief Revenue Officer (CRO), Steph Hermanson, I was in the same place a lot of people find themselves today… working several different jobs and marketing side gigs while finishing up school, all with a pile of student loans, debts, and no real direction as to where I was going with my career.
A strong B2B go-to-market strategy must have messaging elements like target market and competitive differentiation, brand strategy, and supporting digital operations elements, such as websites. Integrating branding with effective, customer-friendly web design is a key step in making an impression and being memorable among website visitors and potential customers. Consistency and creativity are essential to creating an effective go-to-market strategy and a recognizable brand with a powerful digital footprint and do it well.
Atomic Revenue announces the transition of George Bardenheier Jr. as Chief Revenue Advisor to Advisory Board Member. In this position, he can continue to support Atomic Revenue’s progress and innovation alongside his new full-time position as Executive Vice President of Marketing at Spring-Green Enterprises, a Chicago-based, nationwide lawn services and pet services company, with whom he has been consulting as a fractional Chief Marketing Officer (CMO). At Spring-Green Enterprises, George will oversee their omni-channel marketing team and the B2C and B2B marketing strategies and implementation for both – the corporation and the franchisees.
Atomic Revenue is pleased to introduce its new Board of Managers. This announcement is the culmination of a process to broaden and deepen the experience and skillsets of Atomic Revenue’s leadership team to reflect the range of expertise and perspective we bring to our customer engagements.
Since the summer of 2017, when Glenn joined Atomic Revenue, his contributions to client relations and revenue operations have been invaluable. Thirty years of business experience and senior-level marketing on the other side of the desk gave him the ability to see the customers' perspective and bring Atomic Revenue’s mission to them through his gift of communication.
Since Atomic Revenue’s humble beginnings in 2014, Susan Becher Schultz has helped set the foundation for company success. Five years ago she sat at our CEO’s dining room table and helped to put key tools and systems in place that continue to play important roles in company operations today.
Hailed as “North America’s fastest growing tech conference”, Collision Conference unites global leaders like Google and Cisco with budding startups and investors from all around the world. Atomic Revenue attended Collision Conference 2018 in New Orleans last month and we absorbed valuable insights from some thought-provoking sessions as well as made connections with some emerging tech start-ups from around the globe. We want to highlight some of our top takeaways for you here and help you decide if Collision, which moves to Toronto next year, is an event you should add to your conference list.
The Atomic Revenue team recently attended the 6th annual Midwest Digital Marketing Conference (MDMC) put on by University of Missouri - St. Louis (UMSL). MDMC is a nonprofit event. All proceeds go to #MDMC Marketing Scholarship Fund, a UMSL Undergraduate Marketing Scholarship. If that wasn’t a good enough reason to support this event here in our own backyard, the content and networking opportunities sure are for us!
During her time as an Executive Partner for Atomic Revenue, Mary Louise Helbig was an extraordinary asset to our team who helped clients maximize their growth through identifying gaps and strategically aligning their marketing, sales, and customer efforts. While she will be sorely missed, we could not be more excited for the St. Louis startup community to experience and reap the benefits of Mary Louise in her new role as an Executive Director for ITEN. Mary Louise was gracious enough to answer a few questions for us while transitioning into her new role.
Atomic Revenue is excited to announce that Glenn Mahnken has joined the team as an Executive Partner! Glenn will use his extensive experience in strategic marketing and communications planning to work with management teams to build the tools and collateral necessary for success. As a key member of the Atomic Revenue Executive Team, Glenn will apply his encouraging coaching style to deliver revenue operations programs and services that help management teams scale and grow their companies.