In today’s competitive landscape, companies often allocate a significant portion of their budget to marketing and sales. According to industry research, businesses typically spend about 37% of their revenue on digital, marketing, and sales operations. Yet, despite this hefty investment, many businesses aren’t seeing the returns they expect.
Rianna Hill, Digital Strategist
Recent Posts
When I was introduced to Founder and CEO, Tara Kinney, and Chief Revenue Officer (CRO), Steph Hermanson, I was in the same place a lot of people find themselves today… working several different jobs and marketing side gigs while finishing up school, all with a pile of student loans, debts, and no real direction as to where I was going with my career.
A common misconception of Facebook advertising is that Facebook ads are a magic machine in which you put $50 and get $500 out. It can work like this; however, as with most things, it is not a one size fits all product. And, while it is well known that Facebook advertising can be an incredibly effective tool for marketing and sales, it is often thought of in the context of only being effective for consumer products and services.
As more business moves online, people are working remotely and using digital tools more and more. The digital strategy conversation is increasingly relevant to today’s workplace. As a piece of this, it is important to understand where data comes from and if it is correct. More specifically, developing an understanding of what the data means brings strength to any digital strategy.
The most common complaints about Facebook advertising are boosting a post for a few dollars with no results and, in most cases, having no idea where to even start. It’s a complicated process, and being successful with digital advertising can take time. You are learning a new skill, after all.
