A common misconception of Facebook advertising is that Facebook ads are a magic machine in which you put $50 and get $500 out. It can work like this; however, as with most things, it is not a one size fits all product. And, while it is well known that Facebook advertising can be an incredibly effective tool for marketing and sales, it is often thought of in the context of only being effective for consumer products and services.
As more business moves online, people are working remotely and using digital tools more and more. The digital strategy conversation is increasingly relevant to today’s workplace. As a piece of this, it is important to understand where data comes from and if it is correct. More specifically, developing an understanding of what the data means brings strength to any digital strategy.
The most common complaints about Facebook advertising are boosting a post for a few dollars with no results and, in most cases, having no idea where to even start. It’s a complicated process, and being successful with digital advertising can take time. You are learning a new skill, after all.