Are you refreshing your B2B company’s go-to-market strategy (GTMS) because the market has changed, or your offerings have evolved? Maybe you’re launching a new product or service or building an entirely new line of business? 

Have you ever wondered what motivates B2B companies to reach out to Atomic Revenue for support? A truly comprehensive list of these reasons would be a mile long, so for the sake of this piece we’re going to break down seven of the most common scenarios that we hear repeated time and time again when having initial conversations with our clients. 

On a scale of 1-10, how much does your company value customer advocacy? To tell you the truth, viewing customer advocacy as anything less than a 10 (major business priority) means that your company is likely missing out on opportunities to reduce customer acquisition cost, boost brand awareness, and increase revenue. That’s why customer advocacy makes up ⅓ of Revenue Operations, along with lead generation and sales conversion. It’s a vital part of business growth!

How to Create Customer Advocates

An effective Chief Revenue Officer is an integrator. A successful facilitator. A tech-savvy leader who is the champion of companywide objectives across all departments. Ultimately, a CRO knows when, where, and how to ensure anything and everything that affects revenue outcomes – all people, process, and data – is on track.

To be a contractor, employee, or partner with Atomic Revenue is a unique, limitless experience. On the face of it, we are a group of laptop-using, earbud wearing entrepreneurs across the nation who are subject matter experts (SMEs) and strategists with specialties that help our clients with data-driven, end-to-end revenue production™. However, beyond what defines us as professionals, the Atomic Revenue team has a rare bond and an amazing culture – we know that we are part of something bigger than ourselves.

How does your company make money? How difficult is it to reach your goals? Where do even start to affect change? To answer these and other important questions, Atomic Revenue looks at the entire process of how revenue flows through your company, starting with a diagnosis of over 130 revenue-related processes to learn what roadblocks need to be removed. Then we resolve the issues with a data-driven strategy, and finally optimize the results to ensure you reach your revenue goals with more efficiency and less struggle, year-over-year.

Traditionally, marketing agencies have been the go-to solution for many companies when they experience slumping sales and inconsistent revenue. A business typically hires a marketing firm to highlight its products and/or services in a new way (website update, printed collateral, social media ads, trade show design, etc.) or to refresh its brand, all in an attempt to get the target audience’s attention, create leads, and ultimately increase sales.

Atomic Revenue is excited to announce a new subsidiary, AuVis, Inc., dedicated to full-service business intelligence and automated data visualization solutions. 

AuVis, Inc. (short for Automated Visualization) will launch with one initial product offering, AuVisMDS, a cloud-based KPI reporting solution with a unique subscription model. Over the past two and a half years, Atomic Revenue developed AuVisMDS to provide clients with a more cost-effective solution for data access, visualization, and analytics. Originally envisioned as a performance reporting tool for their customers, Atomic Revenue’s team of wicked smart, self-directed problem solvers realized the broader application of their data analysis processes. 

Atomic Revenue is pleased to introduce its new Board of Managers. This announcement is the culmination of a process to broaden and deepen the experience and skillsets of Atomic Revenue’s leadership team to reflect the range of expertise and perspective we bring to our customer engagements. 

In 2014, after many years in sales and sales leadership roles around the country, Ryan started Algorythmics, a company devoted to the discipline of sales operations. Nine months later he met Tara Kinney, now CEO of Atomic Revenue, who at the time owned a marketing operations firm. The two created a partnership and co-founded Atomic Revenue to combine sales and marketing operations with the intent of helping companies align both disciplines for the achievement of customer success.