Atomic Revenue is pleased to announce Scott Sinning as Profitability Practice Leader and Executive Partner. Scott has served on the Advisory Board and provided strategic insight to Atomic Revenue and select clients for the past two years. Now, after retiring from an impressive 33-year career at Graybar®, he joins our team to assist clients with Revenue Operations Solutions.
This award recognizes the incredible contributions and expertise Steph brings to not only Atomic Revenue, but also to the profitable growth of national and regional companies.
Every year, with its “40 Under 40 Awards,” the St. Louis Business Journal recognizes young, local influencers celebrated for their ingenuity, leadership ability, and contributions to St. Louis area business and beyond.
A strong B2B go-to-market strategy must have messaging elements like target market and competitive differentiation, brand strategy, and supporting digital operations elements, such as websites. Integrating branding with effective, customer-friendly web design is a key step in making an impression and being memorable among website visitors and potential customers. Consistency and creativity are essential to creating an effective go-to-market strategy and a recognizable brand with a powerful digital footprint and do it well.
In 2019, when Brian Peterson joined Atomic Revenue as a consultant, Atomic Revenue was growing at a rapid pace – from a nationwide, entrepreneurial team of seven, then twelve, then on to 42 within a year. There was no doubt, with our rapidly growing company and unusual structure, we needed his expertise and skillset to develop an operations and finance strategy, and a fine-tuned structure to support revenue growth.
Are you refreshing your B2B company’s go-to-market strategy (GTMS) because the market has changed, or your offerings have evolved? Maybe you’re launching a new product or service or building an entirely new line of business?
Have you ever wondered what motivates B2B companies to reach out to Atomic Revenue for support? A truly comprehensive list of these reasons would be a mile long, so for the sake of this piece we’re going to break down seven of the most common scenarios that we hear repeated time and time again when having initial conversations with our clients.
On a scale of 1-10, how much does your company value customer advocacy? To tell you the truth, viewing customer advocacy as anything less than a 10 (major business priority) means that your company is likely missing out on opportunities to reduce customer acquisition cost, boost brand awareness, and increase revenue. That’s why customer advocacy makes up ⅓ of Revenue Operations, along with lead generation and sales conversion. It’s a vital part of business growth!
An effective Chief Revenue Officer is an integrator. A successful facilitator. A tech-savvy leader who is the champion of companywide objectives across all departments. Ultimately, a CRO knows when, where, and how to ensure anything and everything that affects revenue outcomes – all people, process, and data – is on track.
To be a contractor, employee, or partner with Atomic Revenue is a unique, limitless experience. On the face of it, we are a group of laptop-using, earbud wearing entrepreneurs across the nation who are subject matter experts (SMEs) and strategists with specialties that help our clients with data-driven, end-to-end revenue production™. However, beyond what defines us as professionals, the Atomic Revenue team has a rare bond and an amazing culture – we know that we are part of something bigger than ourselves.
How does your company make money? How difficult is it to reach your goals? Where do even start to affect change? To answer these and other important questions, Atomic Revenue looks at the entire process of how revenue flows through your company, starting with a diagnosis of over 130 revenue-related processes to learn what roadblocks need to be removed. Then we resolve the issues with a data-driven strategy, and finally optimize the results to ensure you reach your revenue goals with more efficiency and less struggle, year-over-year.