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As a business owner or C-suite executive, it’s easy to fall into the trap of expecting a single metric to tell you everything you need to know about how well your company is doing. However, this is a mistake. As is assuming that because some numbers are trending in the right direction, everything else will fall into place.

Fortunately, these common key performance indicator (KPI) mistakes and others can be easily fixed once recognized. Take a look at the 8 common mistakes people make with KPIs in business and prep your data for improvements in your company.

A revenue operations strategy, or lack thereof, can make or break your business. Without strategies in place, your business lacks vision and direction, and your team cannot clearly work towards a common goal ‒ meaning it is leaving potential revenue on the table. Yet, creating the necessary strategies can feel like a daunting task. So, where do you start? How can you utilize RevOps strategies to create end-to-end revenue production in your organization? Luckily, that’s our specialty. Keep reading to learn simple practices you can implement.

The search for a Chief Marketing Officer (CMO) can be long and expensive, and even more so if the wrong person is chosen and there’s an influx of instability. Therefore, while taking the time to fill the CMO position with the right person, a fractional executive combined with a team of subject matter experts (SMEs) can keep a company moving forward during the CMO search. This is where the Atomic Revenue and IPRO collaboration began. 

Business data programs can be full of new and confusing terms, especially if you’re just getting started, and often, many of them sound like they could be the same thing. So what is “business data'' and how do you use it to get the most from your efforts in working with data? Not only is it essential to understand data to help you interpret, track, and measure what is most essential to growing your business, but learning how to use it lends itself to greater profitability.

We’ve compiled some of the data terms you’re likely to come across and examined how they can be applied to support your business’s growth goals.

Atomic Revenue is a revenue operations company built on the talents of a nationwide team of subject matter experts (SMEs). We believe when companies partner on projects to provide clients with services that go above and beyond to solve their issues and increase revenue, everyone wins. Let’s face it, few companies or individuals can deliver end-to-end revenue production in every area of expertise without help. With our partners, we are the unicorn companies are looking for!

“We grow with our partners by increasing the value we can each deliver for our clients.  The bottom line is, we’re better together.” — Scott Sinning, Profitability Practice Leader

Whenever something’s amiss in our business, we tend to point the finger at sales. Think about it: anytime revenue is down, we’re not growing at the desired rate, or we’re not getting the valuation we want before putting our business on the market, we look at sales.

Depressed revenue must be because we’re simply not selling enough. Right? Not necessarily. Sales Operations as part of Revenue Operations provides solutions beyond "closing the deal" to get to profitability goals.

Revenue operations focuses on the profitability outcomes that a business is trying to achieve. Most business leaders get revenue operations wrong – they think too narrowly about what it actually entails. The oversimplification of revenue operations limits profitability and impedes growth for any type or size of B2B company. 

As a business leader, no doubt you’ve heard about the big push for content marketing. But how does content marketing fit into your B2B company’s revenue operations strategy? Where should your content focus be and how on earth do you create an effective content strategy for your business?

Atomic Revenue is pleased to announce Scott Sinning as Profitability Practice Leader and Executive Partner. Scott has served on the Advisory Board and provided strategic insight to Atomic Revenue and select clients for the past two years. Now, after retiring from an impressive 33-year career at Graybar®, he joins our team to assist clients with Revenue Operations Solutions.

This award recognizes the incredible contributions and expertise Steph brings to not only Atomic Revenue, but also to the profitable growth of national and regional companies.

Every year, with its “40 Under 40 Awards,” the St. Louis Business Journal recognizes young, local influencers celebrated for their ingenuity, leadership ability, and contributions to St. Louis area business and beyond.