Liz Campbell, Chief Data Advisor

Liz Campbell, Chief Data Advisor
Liz, Chief Data Advisor at Atomic Revenue, is dedicated to developing technologies that make business data more accessible and comprehensible. Liz helps companies align their internal systems to make sure they're capturing the right data for their unique business needs, and then automates the reporting process to ensure each business has insight into the data and analysis they need to truly understand their revenue generation process.
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Recent Posts

What is Business Data & How do You Use it for Greater Profitability?

Business data programs can be full of new and confusing terms, especially if you’re just getting started, and often, many of them sound like they could be the same thing. So what is “business data'' and how do you use it to get the most from your efforts in working with data? Not only is it essential to understand data to help you interpret, track, and measure what is most essential to growing your business, but learning how to use it lends itself to greater profitability.

We’ve compiled some of the data terms you’re likely to come across and examined how they can be applied to support your business’s growth goals.

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What Does It Mean to Be Data-Driven?

In the modern business world, there are certain terms and phrases related to data that are important yet poorly understood because they’re often misused or made to seem overly complex. I’ve clarified the meaning of some of this terminology before, and today I want to talk about one specific adjective that you’ve probably seen countless times on LinkedIn, company websites (including this one), and business publications from Forbes to Fast Company: data-driven.

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How to Automate Your EOS Compatible Scorecard

The beauty of the EOS® model is that it provides consistent, repetitive guidelines and tasks that help you streamline how you monitor your business’s success through habit development. By using your EOS-compatible scorecard to set up your goals and keep them consistent, you’ll eventually track your actions out of habit, without thinking about the tracking aspect. It becomes second nature when you switch from thinking about HOW your tasks are tracked to accepting that the data IS tracked. This allows you to focus on developing actionable plans based on the reported data. 

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What is Lead Scoring & Why Is It Vital to Marketing ROI?

If you throw money at marketing activities assuming you know what your prospects and customers need or what is popular at the moment, you’re missing out on a sure-fire way to earn the ROI you desire and convert prospects into happy customers and customers into advocates. How? With Lead Scoring.  

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The Importance of a CRM – A Must-Have Tool to Launch Revenue

Business automation in the form of a Customer Relationship Management (CRM) program can seem overwhelming and time-consuming, but it is imperative to simplify lead generation and effect growth in your sales processes. Every business wants to increase revenue with low overhead and do so with very little effort. A CRM is a simple technology tool (yes – it really can be simple!) available to do just that. It’s time to get over the fear and use a CRM to transform your business!

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