When I was introduced to Founder and CEO, Tara Kinney, and Chief Revenue Officer (CRO), Steph Hermanson, I was in the same place a lot of people find themselves today… working several different jobs and marketing side gigs while finishing up school, all with a pile of student loans, debts, and no real direction as to where I was going with my career.
When Atomic Revenue met the AIE management team in 2019, the company was facing a myriad of challenges, including, but not limited to, the fact that most revenue was tied to one client who was contemplating a reduced contract. AIE, also known as Alternatives in Engineering, also had a confusing brand identity, a website security issue, a longer sales cycle than most, trade show spend that was not paying off, and a multi-generational family leadership team taking over the company. Then the pandemic hit, and their largest client did, in fact, minimize their service contract.
Atomic Revenue’s expertise centers around the emerging discipline of Revenue Operations, which combines strategy and tactics for lead generation, sales conversion, and customer advocacy that results in full profit potential. We align all the parts of a business (as many as 130!), measure all outcomes, and empower people through process and data for end-to-end revenue production™ to help companies reach their ultimate objective — real, sustainable growth. So why did we choose to run on EOS® when we already help our clients in the same cadence?
In the modern business world, there are certain terms and phrases related to data that are important yet poorly understood because they’re often misused or made to seem overly complex. I’ve clarified the meaning of some of this terminology before, and today I want to talk about one specific adjective that you’ve probably seen countless times on LinkedIn, company websites (including this one), and business publications from Forbes to Fast Company: data-driven.
On a scale of 1-10, how much does your company value customer advocacy? To tell you the truth, viewing customer advocacy as anything less than a 10 (major business priority) means that your company is likely missing out on opportunities to reduce customer acquisition cost, boost brand awareness, and increase revenue. That’s why customer advocacy makes up ⅓ of Revenue Operations, along with lead generation and sales conversion. It’s a vital part of business growth!
An effective Chief Revenue Officer is an integrator. A successful facilitator. A tech-savvy leader who is the champion of companywide objectives across all departments. Ultimately, a CRO knows when, where, and how to ensure anything and everything that affects revenue outcomes – all people, process, and data – is on track.
Last month, our team helped lead another edition of Midwest Manufacturing Advisers’ Tough Topics in Manufacturing webinar series, featuring speakers from Swip Systems, Mueller Prost, Evans & Dixon, and Atomic Revenue. In keeping with the theme, our panelists discussed manufacturing business strategies (both pre- and post-COVID), technology and remote working, employee safety, budgetary factors to consider in 2021, marketing and sales strategies, workplace environments, and more.
If you’re considering undertaking a data project of any kind, you’re likely to see a lot of data terms that sound very similar but mean incredibly different things. To get to the heart of what you are trying to accomplish, it is essential to define "data," understand each of the different data terms, and learn the interpretations to track and measure what it is you need to know to grow your business with accuracy.
Atomic Revenue is excited to announce a new subsidiary, AuVis, Inc., dedicated to full-service business intelligence and automated data visualization solutions.
AuVis, Inc. (short for Automated Visualization) will launch with one initial product offering, AuVisMDS, a cloud-based KPI reporting solution with a unique subscription model. Over the past two and a half years, Atomic Revenue developed AuVisMDS to provide clients with a more cost-effective solution for data access, visualization, and analytics. Originally envisioned as a performance reporting tool for their customers, Atomic Revenue’s team of wicked smart, self-directed problem solvers realized the broader application of their data analysis processes.