As businesses gear up for 2025, the pressure to deliver more with less is more pronounced than ever. Marketing departments, often seen as cost centers, are under particular scrutiny. The challenge is not just to justify budgets but to demonstrate a direct correlation between marketing spend and revenue growth.
The Hidden Costs of Inefficient Marketing Teams: How a Fractional Consultant Can Save Your 2025 Budget
Last month, our team helped lead another edition of Midwest Manufacturing Advisers’ Tough Topics in Manufacturing webinar series, featuring speakers from Swip Systems, Mueller Prost, Evans & Dixon, and Atomic Revenue. In keeping with the theme, our panelists discussed manufacturing business strategies (both pre- and post-COVID), technology and remote working, employee safety, budgetary factors to consider in 2021, marketing and sales strategies, workplace environments, and more.
Enterprise Bank Case Study: Marketing Attribution Metrics, Data Strategy & Budget Alignment
Enterprise Bank & Trust was founded over 30 years ago on the idea of serving the lifetime financial needs of privately-held businesses, their owner families and other success-minded individuals.
Most business leaders dread budgeting and forecasting as it falls into the "necessary but painful" work category.