---
title: Executing Your Department Budgets Like a CFO
description: CFOs agree marketing & sales are the most demanding & impactful when it comes to budgeting &  forecasting. Learn how to make the budget process smoother!
image: https://blog.atomicrevenue.com/hubfs/executing%20department%20budgets%20like%20a%20cfo.png
---

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# Executing Your Department Budgets Like a CFO

Posted by [Tara Kinney, Owner & Visionary](https://blog.atomicrevenue.com/author/tara-kinney-owner-ceo)

![Tara Kinney, Owner & Visionary](https://blog.atomicrevenue.com/hubfs/tara.jpg)

![executing department budgets like a cfo](https://blog.atomicrevenue.com/hs-fs/hubfs/executing%20department%20budgets%20like%20a%20cfo.png?width=1200&height=628&name=executing%20department%20budgets%20like%20a%20cfo.png)

Most business leaders dread budgeting and forecasting as it falls into the "necessary but painful" work category.

So what can we do as business leaders to make it easier?

Coming at this topic from the school of hard knocks, there are several steps that can be quickly implemented to improve the process. However, improvement requires marketing and sales department managers to be accountable for budget due diligence, meaningful KPI reporting, and return on investment.

Here are a few highlights from some of the courses I teach on this topic.

## Why are Budgeting and Forecasting so Difficult for Marketing and Sales?

During the course, I focused largely on budget collaboration and the financial responsibilities of CFOs versus marketing and sales department managers. Although concepts apply equally to other departments, many CFOs agree that marketing and sales departments are the most demanding, challenging, and impactful when it comes to budgeting and forecasting.

Why is this?

### Demanding:

Responsibilities are broad with many complicated moving parts that must all remain connected not only to customers but to all other company operations.

### Challenging: 

Requirements for these departments are constantly changing due to customer, social, technology, and company matters beyond their control.

### Critical: 

These departments power revenue production, a core requirement for company well-being, but with *great power comes great responsibility* and great influence.

![CFO challenges](https://blog.atomicrevenue.com/hs-fs/hubfs/CFO%20challenges.png?width=1080&height=566&name=CFO%20challenges.png)

## How do we get CFOs and RevOps Leaders on the Same Page?

In order to solve challenges in budgeting and forecasting, we have to change our expectations of each other's roles and how we collaborate to accomplish the common goal. As a reminder, the common goal is to make forecasting and budgeting easier and more valuable for everyone involved.

Here are a few of the techniques and tools shared during the course as it would be a shame to miss these opportunities this budgeting season.

### How to Save Time

Everyone saves time when CFOs provide department managers with a template for consistent budget formats. The budget template should be easy for the team to use and easy for the CFO to combine into a company-wide budget or financial model.

# ![time spent budgeting](https://blog.atomicrevenue.com/hs-fs/hubfs/time%20spent%20budgeting.png?width=865&height=453&name=time%20spent%20budgeting.png)

### How to Improve Accuracy

Increased reporting often results in more work without more accuracy because the reports fail to attribute cross-department budgets to Key Performance Indicators (KPIs). Effective KPI reporting fosters budget accuracy with spending aligned to common goals instead of spending segregated by department.

![CFO game changers](https://blog.atomicrevenue.com/hs-fs/hubfs/CFO%20game%20changers.png?width=865&height=453&name=CFO%20game%20changers.png)

 

### How to Make Better Decisions

Budgets get out of control when one department fails to care for the implications of change within another department's budget. This wastes time, reduces accuracy and causes conflict.

**Download this decision-making framework to encourage evidence-based and collaborative decisions that are good for the budgeting process.**

In a three-hour course, we had a lot more opportunity to discuss how a culture shift in budgeting responsibility will impact bottom-line business performance by saving time, improving accuracy, and fostering financial collaboration.  The most important takeaway from the course is that marketing and sales departments have great power, and with that power comes great responsibility. However, most companies are holding that responsibility at the CFO level versus pushing it down to where it belongs. 

Companies must teach and empower their marketing and sales department managers to think more like CFOs, be accountable for profitability like a CFO, and make evidence-based decisions. 

If you or your team need help with this area of professional development for your teams, [book time on my calendar, and let's talk about training your leaders for better budgeting.](https://meetings.hubspot.com/tara4/25-min-pick-my-brain)

 Topics: [budgeting](https://blog.atomicrevenue.com/tag/budgeting), [Education](https://blog.atomicrevenue.com/tag/education), [enterprise university](https://blog.atomicrevenue.com/tag/enterprise-university), [Financial Operations](https://blog.atomicrevenue.com/tag/financial-operations), [forecasting](https://blog.atomicrevenue.com/tag/forecasting), [Marketing Operations](https://blog.atomicrevenue.com/tag/marketing-operations), [Sales Operations](https://blog.atomicrevenue.com/tag/sales-operations), [tara kinney](https://blog.atomicrevenue.com/tag/tara-kinney)

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- [AI adoption framework (1)](https://blog.atomicrevenue.com/tag/ai-adoption-framework)
- [AI implementation strategy (1)](https://blog.atomicrevenue.com/tag/ai-implementation-strategy)
- [AI readiness assessment (1)](https://blog.atomicrevenue.com/tag/ai-readiness-assessment)
- [Atomic Revenue Collaboratorium Denver (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-collaboratorium-denver)
- [Atomic Revenue Denver (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-denver)
- [Atomic Revenue partnership benefits (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-partnership-benefits)
- [Atomic Revenue west-coast (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-west-coast)
- [B2B content marketing (1)](https://blog.atomicrevenue.com/tag/b2b-content-marketing)
- [B2B digital marketing (1)](https://blog.atomicrevenue.com/tag/b2b-digital-marketing)
- [B2B market segmentation (1)](https://blog.atomicrevenue.com/tag/b2b-market-segmentation)
- [B2B price change (1)](https://blog.atomicrevenue.com/tag/b2b-price-change)
- [Brian Peterson, St. Louis (1)](https://blog.atomicrevenue.com/tag/brian-peterson-st-louis)
- [Business valuation (1)](https://blog.atomicrevenue.com/tag/business-valuation)
- [Buyer journey segmentation (1)](https://blog.atomicrevenue.com/tag/buyer-journey-segmentation)
- [COO (1)](https://blog.atomicrevenue.com/tag/coo)
- [Change management (1)](https://blog.atomicrevenue.com/tag/change-management)
- [Digital Operations Collaboration (1)](https://blog.atomicrevenue.com/tag/digital-operations-collaboration)
- [External market segmentation (1)](https://blog.atomicrevenue.com/tag/external-market-segmentation)
- [Facebook ROI (1)](https://blog.atomicrevenue.com/tag/facebook-roi)
- [How to know when to change pricing (1)](https://blog.atomicrevenue.com/tag/how-to-know-when-to-change-pricing)
- [How we are adapting to COVID-19 (1)](https://blog.atomicrevenue.com/tag/how-we-are-adapting-to-covid-19)
- [Increase NOI in a Down Market (1)](https://blog.atomicrevenue.com/tag/increase-noi-in-a-down-market)
- [Increase sales (1)](https://blog.atomicrevenue.com/tag/increase-sales)
- [Internal market segmentation (1)](https://blog.atomicrevenue.com/tag/internal-market-segmentation)
- [KPI Mistakes (1)](https://blog.atomicrevenue.com/tag/kpi-mistakes)
- [KPI measurement (1)](https://blog.atomicrevenue.com/tag/kpi-measurement)
- [KPIs in business (1)](https://blog.atomicrevenue.com/tag/kpis-in-business)
- [MR (1)](https://blog.atomicrevenue.com/tag/mr)
- [Mary Louis Helbig (1)](https://blog.atomicrevenue.com/tag/mary-louis-helbig)
- [Mixed reality (1)](https://blog.atomicrevenue.com/tag/mixed-reality)
- [Mixed reality for sales (1)](https://blog.atomicrevenue.com/tag/mixed-reality-for-sales)
- [NIS (1)](https://blog.atomicrevenue.com/tag/nis)
- [Predictable Revenue (1)](https://blog.atomicrevenue.com/tag/predictable-revenue)
- [Profitability Practice Leader (1)](https://blog.atomicrevenue.com/tag/profitability-practice-leader)
- [QBR (1)](https://blog.atomicrevenue.com/tag/qbr)
- [Quarterly Business Review (1)](https://blog.atomicrevenue.com/tag/quarterly-business-review)
- [RevOps Strategy (1)](https://blog.atomicrevenue.com/tag/revops-strategy)
- [RevOps alignment (1)](https://blog.atomicrevenue.com/tag/revops-alignment)
- [SalesOps (1)](https://blog.atomicrevenue.com/tag/salesops)
- [Scorecard (1)](https://blog.atomicrevenue.com/tag/scorecard)
- [Scott Sinning (1)](https://blog.atomicrevenue.com/tag/scott-sinning)
- [Steph Hermanson (1)](https://blog.atomicrevenue.com/tag/steph-hermanson)
- [Succession Planning (1)](https://blog.atomicrevenue.com/tag/succession-planning)
- [Top 10 Challenges 2024 (1)](https://blog.atomicrevenue.com/tag/top-10-challenges-2024)
- [Top 40 Under 40 St. Louis (1)](https://blog.atomicrevenue.com/tag/top-40-under-40-st-louis)
- [VR (1)](https://blog.atomicrevenue.com/tag/vr)
- [Web Design (1)](https://blog.atomicrevenue.com/tag/web-design)
- [advisory board (1)](https://blog.atomicrevenue.com/tag/advisory-board)
- [amazon (1)](https://blog.atomicrevenue.com/tag/amazon)
- [artificial intelligence (1)](https://blog.atomicrevenue.com/tag/artificial-intelligence)
- [books (1)](https://blog.atomicrevenue.com/tag/books)
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- [business expense reduction (1)](https://blog.atomicrevenue.com/tag/business-expense-reduction)
- [business owner (1)](https://blog.atomicrevenue.com/tag/business-owner)
- [business value (1)](https://blog.atomicrevenue.com/tag/business-value)
- [careers (1)](https://blog.atomicrevenue.com/tag/careers)
- [chatbots (1)](https://blog.atomicrevenue.com/tag/chatbots)
- [cmo (1)](https://blog.atomicrevenue.com/tag/cmo)
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- [command and control (1)](https://blog.atomicrevenue.com/tag/command-and-control)
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- [conference (1)](https://blog.atomicrevenue.com/tag/conference)
- [content marketing strategy (1)](https://blog.atomicrevenue.com/tag/content-marketing-strategy)
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- [covid19 (1)](https://blog.atomicrevenue.com/tag/covid19)
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- [customer referals (1)](https://blog.atomicrevenue.com/tag/customer-referals)
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- [data-driven customer success indicators (1)](https://blog.atomicrevenue.com/tag/data-driven-customer-success-indicators)
- [design (1)](https://blog.atomicrevenue.com/tag/design)
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- [enterprise university (1)](https://blog.atomicrevenue.com/tag/enterprise-university)
- [entrepreneurship (1)](https://blog.atomicrevenue.com/tag/entrepreneurship)
- [entreprenuer (1)](https://blog.atomicrevenue.com/tag/entreprenuer)
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- [expense reduction (1)](https://blog.atomicrevenue.com/tag/expense-reduction)
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- [fractional Digital Operations Leader (1)](https://blog.atomicrevenue.com/tag/fractional-digital-operations-leader)
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- [generation z (1)](https://blog.atomicrevenue.com/tag/generation-z)
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- [graphic design (1)](https://blog.atomicrevenue.com/tag/graphic-design)
- [hiring (1)](https://blog.atomicrevenue.com/tag/hiring)
- [how to market a new service offering (1)](https://blog.atomicrevenue.com/tag/how-to-market-a-new-service-offering)
- [how to reduce cost (1)](https://blog.atomicrevenue.com/tag/how-to-reduce-cost)
- [infographics (1)](https://blog.atomicrevenue.com/tag/infographics)
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- [iten (1)](https://blog.atomicrevenue.com/tag/iten)
- [lead gen (1)](https://blog.atomicrevenue.com/tag/lead-gen)
- [lead generation companies (1)](https://blog.atomicrevenue.com/tag/lead-generation-companies)
- [logo design (1)](https://blog.atomicrevenue.com/tag/logo-design)
- [management (1)](https://blog.atomicrevenue.com/tag/management)
- [market segmentation (1)](https://blog.atomicrevenue.com/tag/market-segmentation)
- [mixed reality technology for business (1)](https://blog.atomicrevenue.com/tag/mixed-reality-technology-for-business)
- [new orleans (1)](https://blog.atomicrevenue.com/tag/new-orleans)
- [new product launch (1)](https://blog.atomicrevenue.com/tag/new-product-launch)
- [optimization (1)](https://blog.atomicrevenue.com/tag/optimization)
- [optimize (1)](https://blog.atomicrevenue.com/tag/optimize)
- [optimize business post-pandemic (1)](https://blog.atomicrevenue.com/tag/optimize-business-post-pandemic)
- [outsourcing (1)](https://blog.atomicrevenue.com/tag/outsourcing)
- [partnership (1)](https://blog.atomicrevenue.com/tag/partnership)
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- [reading (1)](https://blog.atomicrevenue.com/tag/reading)
- [reporting (1)](https://blog.atomicrevenue.com/tag/reporting)
- [resolve (1)](https://blog.atomicrevenue.com/tag/resolve)
- [revenue methodology (1)](https://blog.atomicrevenue.com/tag/revenue-methodology)
- [revenue model (1)](https://blog.atomicrevenue.com/tag/revenue-model)
- [revenue operations optimization (1)](https://blog.atomicrevenue.com/tag/revenue-operations-optimization)
- [roi (1)](https://blog.atomicrevenue.com/tag/roi)
- [sales hiring (1)](https://blog.atomicrevenue.com/tag/sales-hiring)
- [sales renewal (1)](https://blog.atomicrevenue.com/tag/sales-renewal)
- [sales representative (1)](https://blog.atomicrevenue.com/tag/sales-representative)
- [sales validation (1)](https://blog.atomicrevenue.com/tag/sales-validation)
- [salesperson (1)](https://blog.atomicrevenue.com/tag/salesperson)
- [snapchat (1)](https://blog.atomicrevenue.com/tag/snapchat)
- [sponsor (1)](https://blog.atomicrevenue.com/tag/sponsor)
- [startups (1)](https://blog.atomicrevenue.com/tag/startups)
- [steps to MR content creation (1)](https://blog.atomicrevenue.com/tag/steps-to-mr-content-creation)
- [storytelling (1)](https://blog.atomicrevenue.com/tag/storytelling)
- [tableau (1)](https://blog.atomicrevenue.com/tag/tableau)
- [tara kinney (1)](https://blog.atomicrevenue.com/tag/tara-kinney)
- [up-sell (1)](https://blog.atomicrevenue.com/tag/up-sell)
- [valuation process (1)](https://blog.atomicrevenue.com/tag/valuation-process)
- [video marketing (1)](https://blog.atomicrevenue.com/tag/video-marketing)
- [video production (1)](https://blog.atomicrevenue.com/tag/video-production)
- [videographer (1)](https://blog.atomicrevenue.com/tag/videographer)
- [voice search (1)](https://blog.atomicrevenue.com/tag/voice-search)
- [website costs (1)](https://blog.atomicrevenue.com/tag/website-costs)
- [website redesign (1)](https://blog.atomicrevenue.com/tag/website-redesign)
- [youtube (1)](https://blog.atomicrevenue.com/tag/youtube)

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