Are you refreshing your B2B company’s go-to-market strategy (GTMS) because the market has changed, or your offerings have evolved? Maybe you’re launching a new product or service or building an entirely new line of business?
Most consumers understand the value of branding. When asked, people can point to their favorite brands and say why they like them and are loyal to them. With the uncertainty of COVID, people are relying on the brands they trust, not only as sources of information and products that can help them get through these difficult times but also for emotional support.
Are you one of those? Are you just like all the other marketing companies? Engineering firms? Technology companies? CEOs or business owners? To the untrained, public eye, all businesses are clumped together in categories without differentiators – there is a magical ripple effect of sameness from one marketing company to the next, one tech company to the next, and so on.