Customer Success Happens on Social Media

If “customer satisfaction” is the main goal you strive for in your business, then you are severely missing the mark. Unhappy customers almost always, without a doubt, complain and tell others about poor experiences with your company, while satisfied customers are generally just that – content...

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How to Show Social Media ROI

This is a statistic I found that explains where marketers were when it comes to measuring social media ROI in 2011:

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