As a business owner or a C-suite executive, you understand the importance of different officers and their roles at your B2B company. CEOs, COOs, and CFOs have been around for a long time with straightforward and well-known responsibilities. However, one of the newer kids on the block is the Chief Revenue Officer (CRO).
Companies of all sizes – from regional business startups to worldwide Fortune 100 companies – are increasingly hiring fractional executives and fractional management. The many advantages have become clear, including depth and breadth of executive expertise, an objective perspective, and a measurable, faster return on investment.