For decades, a nationwide commercial real estate brokerage specializing in triple-net lease property investments was very successful without a lot of marketing. Up until the last few years, they had healthy inbound leads from repeat clientele and referrals and required very few lead-generating activities. However, as competition increased and the market evolved with online services, business began to stagnate. That’s when they decided to try digital marketing to increase revenue, and, after a year of allocating time and money to the effort, their attempt failed.
Since the summer of 2017, when Glenn joined Atomic Revenue, his contributions to client relations and revenue operations have been invaluable. Thirty years of business experience and senior-level marketing on the other side of the desk gave him the ability to see the customers' perspective and bring Atomic Revenue’s mission to them through his gift of communication.
Does implementing an effective marketing strategy feel like taming a tornado? Between the data, marketing channels, new tools, algorithm changes, and sales tactics - it can seem overwhelming to generating new sales and increase revenue with today's marketing when you try to take this in-house. That’s why hiring a reputable marketing agency that specializes in the marketing and sales process from top-of-funnel down, with end-to-end production™ and measurable revenue outcomes, is essential to business growth.
If “customer satisfaction” is the main goal you strive for in your business, then you are severely missing the mark. Unhappy customers almost always, without a doubt, complain and tell others about poor experiences with your company, while satisfied customers are generally just that – content and happy with your product or service but usually very quiet about it!
On average, according to many notable studies, 37% of any business’s top line revenue is spent in the areas of digital operations, marketing operations, sales operations; and that doesn't even include customer success and customer retention.
Video marketing continues to rise as one of the most popular and effective forms of marketing. While relatively new to many businesses still in the digital marketing world, it tends to outperform many traditionally-used marketing methods.
Most business leaders dread budgeting and forecasting as it falls into the "necessary but painful" work category.
Why do companies outsource? Many companies consider outsourcing to fill the gaps in their current expertise pool, to find a more cost-effective alternative to hiring in-house, and to free up their time to focus on the business’ core competencies. Let’s think about the marketing department specifically first.
This is a great question I am asked often! Chief Marketing Officers (CMOs) are not just marketing managers. Due to the intensive requirements of an effective CMO, you cannot hire a good one for less than a six-figure salary and your creative agency cannot honestly fulfill the role. This leaves many companies in a chicken-and-egg situation because your marketing effort requires leadership to effectively support revenue production which is required to finance another executive salary. A fractional CMO answers this riddle.
As a young graphic designer, I came up in the agency world as many of us do. I worked on typical projects such as packaging, collateral, websites, branding, etc. without much involvement in the "why" of what was being designed. My main goal was to “impress my boss” and “prove my worth” by creating aesthetically pleasing work.