Customer Success Happens on Social Media

If “customer satisfaction” is the main goal you strive for in your business, then you are severely missing the mark. Unhappy customers almost always, without a doubt, complain and tell others about poor experiences with your company, while satisfied customers are generally just that – content...

Read More

Why You Should Reduce Your Marketing and Sales Budget

On average, according to many notable studies, 37% of any business’s top line revenue is spent in the areas of digital operations, marketing operations, sales operations; and that doesn't even include customer success and customer retention.

Read More

Why Should Video Matter to My Company?

Video marketing continues to rise as one of the most popular and effective forms of marketing. While relatively new to many businesses still in the digital marketing world, it tends to outperform many traditionally-used marketing methods.

Read More

Executing Your Department Budgets Like a CFO

Most business leaders dread budgeting and forecasting as it falls into the "necessary but painful" work category.

Read More

The Pros and Cons of Outsourcing Your Marketing Team

Why do companies outsource? Many companies consider outsourcing to fill the gaps in their current expertise pool, to find a more cost-effective alternative to hiring in-house, and to free up their time to focus on the business’ core competencies. Let’s think about the marketing department...

Read More

What is a Fractional CMO and Why Do I Need One?

This is a great question I am asked often! Chief Marketing Officers (CMOs) are not just marketing managers.  Due to the intensive requirements of an effective CMO, you cannot hire a good one for less than a six-figure salary and your creative agency cannot honestly fulfill the role.  This leaves...

Read More

Graphic Design: Designed to Sell

As a young graphic designer, I came up in the agency world as many of us do. I worked on typical projects such as packaging, collateral, websites, branding, etc. without much involvement in the "why" of what was being designed. My main goal was to “impress my boss” and “prove my worth” by...

Read More

Subscribe to our Newsletter

Recent Posts

Categories

See all