The search for a Chief Marketing Officer (CMO) can be long and expensive, and even more so if the wrong person is chosen and there’s an influx of instability. Therefore, while taking the time to fill the CMO position with the right person, a fractional executive combined with a team of subject matter experts (SMEs) can keep a company moving forward during the CMO search. This is where the Atomic Revenue and IPRO collaboration began.
As a business leader, no doubt you’ve heard about the big push for content marketing. But how does content marketing fit into your B2B company’s revenue operations strategy? Where should your content focus be and how on earth do you create an effective content strategy for your business?
Understanding and adopting the latest digital trends will help you stay competitive in an ever-changing business landscape and improve profitability. So, what are the digital trends for 2022 that really matter? Which digital trends will help grow that bottom line? Which ones are trendy and which ones are must-haves? I've found 7 that support B2B revops and are my MUSTS for the year.
"It depends" is one of the most frustrating answers to a question. What does it cost? It depends. How long will it take? It depends. Are you available? It depends. It feels like a non-answer. A cop-out. A skirting of commitment. Avoidance. But other times, “it depends” is very real. It is a conditional answer. For example, a price can be quantity dependent or tiered for the level of support needed. Delivery times can also be dependent on when a service is needed (is it an emergency?), location, and backorders.
Is your B2B company, like so many others right now, seeing stagnation in good, qualified leads? Are your salespeople working their lead gen tools without much success? Is lack of new leads tempting you to respond to one of the many social media solicitations for outsourced lead generation services? You’re not alone. More companies are exploring this option but have concerns about how to choose a great B2B lead generation company.