Marketing Operations Vs. Revenue Operations: What’s the Difference?

 

There are various descriptions and definitions emerging for the different types of “operations” within a company – marketing operations, sales operations, business operations, financial operations, digital operations, revenue operations, and more. These terms are often used interchangeably. They are also used as department titles. Each B2B company seems to have its own version of what’s included in the operations disciplines. 

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What Everyone’s Getting Wrong About Revenue Operations

Revenue operations focuses on the profitability outcomes that a business is trying to achieve. Most business leaders get revenue operations wrong – they think too narrowly about what it actually entails. The oversimplification of revenue operations limits profitability and impedes growth for any type or size of B2B company. 

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How to Create a Content Marketing Strategy as Part of RevOps

As a business leader, no doubt you’ve heard about the big push for content marketing. But how does content marketing fit into your B2B company’s revenue operations strategy? Where should your content focus be and how on earth do you create an effective content strategy for your business?

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7 Digital Trends for 2022 that Support B2B Revenue Operations

Understanding and adopting the latest digital trends will help you stay competitive in an ever-changing business landscape and improve profitability. So, what are the digital trends for 2022 that really matter? Which digital trends will help grow that bottom line? Which ones are trendy and which ones are must-haves? I've found 7 that support  B2B revops and are my MUSTS for the year.

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Atomic Revenue Announces Denver Expansion

January 1, 2022: Atomic Revenue is excited to announce the official opening of Atomic Revenue West – a Denver, Colorado, collaboration center, or “collaboratorium”, led by Scott Sinning, Profitability Practice Leader and Executive Partner. 

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How RevOps Supports the Valuation Process

Posted by Hassan Alan Megahy

When your B2B company provides value to its customers and they reward you by remaining loyal and referring others, you increase the value of your business. That’s why you got into business in the first place, right? Now, the hard question – do you know the valuation of your company today and how to increase that valuation year-over-year until you’re ready to exit? Most business owners feel they know the answer to this, but when it’s time to start exiting, they’re unpleasantly surprised.

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Scott Sinning Joins Atomic Revenue as Profitability Practice Leader

Atomic Revenue is pleased to announce Scott Sinning as Profitability Practice Leader and Executive Partner. Scott has served on the Advisory Board and provided strategic insight to Atomic Revenue and select clients for the past two years. Now, after retiring from an impressive 33-year career at Graybar®, he joins our team to assist clients with Revenue Operations Solutions.

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What is Brand Strategy?

Posted by Serge Traylor

Most of us grew up learning the Golden Rule in life – "do unto others as you would have them do unto you.” When it comes to building and sustaining a successful brand, the thought is the same. Your brand strategy should focus on your audience and how they feel you are treating them, that you are there to help them. Much the same way you want to be cared for when you hire a company or buy a product.

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Types of B2B Market Segmentation: Why Segmenting Helps Grow Revenue


Market segmentation is a pretty well-known exercise for marketing and selling B2C products and services. It involves categorizing your market by characteristics and building one or more strategies to connect with your audience based on certain traits. But what about B2B market segmentation? 

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Atomic Revenue Congratulates Steph Hermanson for STL 40 Under 40 Award

This award recognizes the incredible contributions and expertise Steph brings to not only Atomic Revenue, but also to the profitable growth of national and regional companies.

Every year, with its “40 Under 40 Awards,” the St. Louis Business Journal recognizes young, local influencers celebrated for their ingenuity, leadership ability, and contributions to St. Louis area business and beyond.

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