In the modern business world, there are certain terms and phrases related to data that are important yet poorly understood because they’re often misused or made to seem overly complex. I’ve clarified the meaning of some of this terminology before, and today I want to talk about one specific adjective that you’ve probably seen countless times on LinkedIn, company websites (including this one), and business publications from Forbes to Fast Company: data-driven.
Do you know where your business is heading? How do you measure growth? Most business owners or leaders would say, “Of course we know where we’re heading; if revenue is up, we’re growing.” However, to understand where your business is really heading, it’s not enough just to measure revenue – measuring customer success is essential. More revenue is the desired outcome, a loyal customer base is the primary indicator of success.
On a scale of 1-10, how much does your company value customer advocacy? To tell you the truth, viewing customer advocacy as anything less than a 10 (major business priority) means that your company is likely missing out on opportunities to reduce customer acquisition cost, boost brand awareness, and increase revenue. That’s why customer advocacy makes up ⅓ of Revenue Operations, along with lead generation and sales conversion. It’s a vital part of business growth!
An effective Chief Revenue Officer is an integrator. A successful facilitator. A tech-savvy leader who is the champion of companywide objectives across all departments. Ultimately, a CRO knows when, where, and how to ensure anything and everything that affects revenue outcomes – all people, process, and data – is on track.
In today’s dynamic global economy, we all know that change is constant and increasingly faster. Your company’s ability and agility to adjust quickly to market changes impacts your revenues and profitability, especially when it comes to pricing.
Atomic Revenue announces the transition of George Bardenheier Jr. as Chief Revenue Advisor to Advisory Board Member. In this position, he can continue to support Atomic Revenue’s progress and innovation alongside his new full-time position as Executive Vice President of Marketing at Spring-Green Enterprises, a Chicago-based, nationwide lawn services and pet services company, with whom he has been consulting as a fractional Chief Marketing Officer (CMO). At Spring-Green Enterprises, George will oversee their omni-channel marketing team and the B2C and B2B marketing strategies and implementation for both – the corporation and the franchisees.
Last month, our team helped lead another edition of Midwest Manufacturing Advisers’ Tough Topics in Manufacturing webinar series, featuring speakers from Swip Systems, Mueller Prost, Evans & Dixon, and Atomic Revenue. In keeping with the theme, our panelists discussed manufacturing business strategies (both pre- and post-COVID), technology and remote working, employee safety, budgetary factors to consider in 2021, marketing and sales strategies, workplace environments, and more.
No matter how you slice it, you can’t afford to NOT be on social media. Yes, even you, B2B companies. Regardless of what you sell and who you sell it to – I’ll re-state what we at Atomic Revenue continue to drive home to our clients – you are selling to people. And what do people do when they are not working? How do they communicate with their peers and family, learn new things, keep an eye on their industry, get to know new people at companies, and become inspired? Social media.
Is your business experiencing flat or declining revenue? Is your B2B company struggling with a misalignment between sales and marketing? Between the C-suite and client-facing departments? Maybe you’re planning to sell the company but you’re not sure how to maximize its value. If your answer is “yes” to any or all of these, then you’re in the right place – these are common reasons people call Atomic Revenue.
To be a contractor, employee, or partner with Atomic Revenue is a unique, limitless experience. On the face of it, we are a group of laptop-using, earbud wearing entrepreneurs across the nation who are subject matter experts (SMEs) and strategists with specialties that help our clients with data-driven, end-to-end revenue production™. However, beyond what defines us as professionals, the Atomic Revenue team has a rare bond and an amazing culture – we know that we are part of something bigger than ourselves.