7 Things Your Sales Compensation Plan Must Have

 

When sales figures aren’t meeting projected goals, your sales representatives’ performance is often the first thing that’s scrutinized. Though there are a multitude of well-documented reasons why selling issues may exist, hiring the right sales professionals is one of the most important...

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Exit Interview: Glenn Mahnken, Head of Marketing Operations

Since the summer of 2017, when Glenn joined Atomic Revenue, his contributions to client relations and revenue operations have been invaluable. Thirty years of business experience and senior-level marketing on the other side of the desk gave him the ability to see the customers' perspective and...

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Data Surrounding Customer Advocacy

Does your head spin trying to keep up with the latest ways to acquire customers and keep them? Are you under constant pressure to act smarter and faster than your competition to increase revenue? You’re not alone. Our marketplace culture is one that requires anybody in business to stay one step...

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What Do I Need to Know to Hire a Marketing Agency?

Does implementing an effective marketing strategy feel like taming a tornado? Between the data, marketing channels, new tools,  algorithm changes, and sales tactics - it can seem overwhelming to generating new sales and increase revenue with today's marketing when you try to take this in-house....

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Competitive Analysis vs. Competitive Differentiation

Undoubtedly, you’ve heard the term “competitive analysis” and may perform one at your company every so often. But did you know that the traditional competitive analysis (CA), which examines your competitors, their business strategies and how they relate to your business, is only a small part of...

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Human Capital Solutions & Revenue Operations for Guard911®

Guard911®, SchoolGuard®, and CampusGuard911™ apps put a panic button in the hands of every teacher, employee, or administrator for use in a crisis. The apps simultaneously speed-dial 911, alert the nearest on- and off-duty officers through the sister application, Hero911®, and alert all...

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The Importance of a Responsive Design

Are you losing over half of your word-of-mouth advertising by not having a well-designed, responsive website? Maybe you’re stuck in a pre-2010 website world when shrunken versions of your favorite desktop sites loaded on your smartphone. Those were the good old days, but it’s time to get current...

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The Importance of a CRM – A Must-Have Tool to Launch Revenue

Business automation in the form of a Customer Relationship Management (CRM) program can seem overwhelming and time-consuming, but it is imperative to simplify lead generation and effect growth in your sales processes. Every business wants to increase revenue with low overhead and do so with...

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Using Data to Lower Your Customer Acquisition Costs (CAC)

Companies spend a lot of money on lead generation in pursuit of fuller funnels and better sales pipelines. These companies are excited about quantity-focused metrics such as social media impressions, hits to the website, or the number of contacts in the CRM. These “vanity metrics” often keep...

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Atomic Revenue Adds Growth Strategy Partner

Atomic Revenue, a St. Louis-based, nationwide revenue operations company, welcomes revenue operations and marketing strategist George Bardenheier as an Executive Partner, July 15, 2019. Bardenheier, principal of Bardenheier Growth Strategies, has an extensive history of creating strategic growth...

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