The Importance of a CRM – A Must-Have Tool to Launch Revenue

Business automation in the form of a Customer Relationship Management (CRM) program can seem overwhelming and time-consuming, but it is imperative to simplify lead generation and effect growth in your sales processes. Every business wants to increase revenue with low overhead and do so with...

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Using Data to Lower Your Customer Acquisition Costs (CAC)

Companies spend a lot of money on lead generation in pursuit of fuller funnels and better sales pipelines. These companies are excited about quantity-focused metrics such as social media impressions, hits to the website, or the number of contacts in the CRM. These “vanity metrics” often keep...

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Atomic Revenue Adds Growth Strategy Partner

Atomic Revenue, a St. Louis-based, nationwide revenue operations company, welcomes revenue operations and marketing strategist George Bardenheier as an Executive Partner, July 15, 2019. Bardenheier, principal of Bardenheier Growth Strategies, has an extensive history of creating strategic growth...

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Why Do You Need a Chief Revenue Officer (CRO)?

Does your company have a C-Suite Officer in every area of the business? Do you notice inefficiency with so many Chiefs involved when it comes to a gaining consensus on key business decisions and moving those decisions forward?

In a 2016 Harvard Business Review article by Jacques Neatby, he...

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Atomic Revenue Adds COO to Accelerate Rapid Growth

Atomic Revenue announces the addition of Brian Peterson as Chief Operating Officer (COO) as of July 1, 2019. After years of creating growth for other companies through its proprietary revenue operations formula, Atomic Revenue is experiencing its own rapid growth, which opened the door for...

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Successful Facebook Advertising and the Importance of All Ships Rising Together

The most common complaints about Facebook advertising are boosting a post for a few dollars with no results and, in most cases, having no idea where to even start. It’s a complicated process, and being successful with digital advertising can take time. You are learning a new skill, after all.

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Our Urgent Care Case Study: Human Capital Solutions

Our Urgent Care is a group of walk-in urgent medical care clinics designed to replace a visit to the ER. They now have seven locations in the greater St. Louis, St. Charles, and Franklin County areas and continue to grow.

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What Happens in a Collaboratorium?

At the beginning of 2019, Atomic Revenue claimed its first permanent office space at Thrive Coworking in Clayton. Our team previously met and worked from various co-working space across St. Louis as well as coffee shops, dining room tables, and couches. This space allows for local employees and...

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Exit Interview with Susan Becher Schultz

Since Atomic Revenue’s humble beginnings in 2014, Susan Becher Schultz has helped set the foundation for company success. Five years ago she sat at our CEO’s dining room table and helped to put key tools and systems in place that continue to play important roles in company operations today.

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What's on the Digital Radar for 2019

The goal of digital operations (re digital marketing, digital sales, and digital customer service) – no matter what year it is, who our target market is, or what technologies emerge – is to get and keep your audience’s attention.

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