Increase Operational Efficiency & Measurable ROI

Revenue Operations, as defined by Atomic Revenue, is about optimizing the entire process of how revenue flows through your company, combining strategy and tactics for lead generation, sales conversion, and customer advocacy. The underlying principles of revenue operations and your people, process, and data should all work in harmony to facilitate efficient end-to-end revenue production™ 

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Things to Consider When Designing a Logo

Posted by Adrienne Luther

When starting a business or refreshing your current business image, your logo portrays as much as anything you can say or do – especially when it comes to first impressions. You know what they say – you only get one chance – so make it memorable with a logo that depicts your message,  brand, and your style. Here is a guide for things to consider as you embark on choosing a logo and launching your business brand to new heights.

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Why Atomic Revenue Is an EOS® Company

Posted by Tara Kinney

Atomic Revenue’s expertise centers around the emerging discipline of Revenue Operations, which combines strategy and tactics for lead generation, sales conversion, and customer advocacy that results in full profit potential. We align all the parts of a business (as many as 150!), measure all outcomes, and empower people through process and data for end-to-end revenue production™ to help companies reach their ultimate objective – real, sustainable growth. So why did we become an EOS® company when we already help our clients in the same cadence?

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Is Your Price Right? The Impact of “Price” on Revenue

As a Partner at B2B CFO® and trusted Business Advisor, one of the most common questions I hear and areas of uncertainty with my clients surrounds “price.” As business owners, we have so many worries when it comes to pricing. Is my price too high? Is my price too low? Will I be able to underbid my competitor? 

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What is Lead Scoring & Why Is It Vital to Marketing ROI?

Posted by Liz Zanter

If you throw money at marketing activities assuming you know what your prospects and customers need or what is popular at the moment, you’re missing out on a sure-fire way to earn the ROI you desire and convert prospects into happy customers and customers into advocates. How? With Lead Scoring.  

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How Atomic Revenue Helped Quantum Solutions Exceed $1M in Marketing-Sourced Revenue

Posted by Tara Kinney

Quantum Solutions, Inc. is a nationwide, full-service integrator of industrial automation systems. They engineer, implement, upgrade, and support PLC and HMI control systems that improve efficiency and production for the agricultural, paper and pulp, food and beverage, oil and gas, waste-water treatment, chemical, and other industries. For decades, they have implemented systems that ultimately improve the bottom line for their clients. Though existing clients continued to grow, their problem was shortage of new clients, diversification of clients, and stagnant revenue.

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Using LinkedIn for Prospecting & Sales

Posted by Steph Nissen

Are you on LinkedIn but unsure of what it can do for you and how to best utilize the space? You’re not alone. Many business owners, company executives, and sales professionals have a LinkedIn profile but rarely post, follow, engage, and use this social media platform to its fullest extent. LinkedIn is still the #1 social tool to professionally communicate and connect with B2B prospects and stay top-of-mind with current connections. It only takes minutes per day to optimize your presence and grow your brand – and it’s free! Here are some easy tips and proven methods for using LinkedIn to prospect and grow sales.

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Why Partner With Atomic Revenue?

Posted by Glenn Mahnken

Atomic Revenue is a revenue operations company built on the talents of wicked-smart, self-directed, problem solvers. We believe when companies partner on projects to provide clients with services that go above-and-beyond to solve their issues and increase revenue, everyone wins. Let’s face it, few companies or individuals can deliver end-to-end revenue production™ in every area of expertise without help. We are better together!

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7 Things Your Sales Compensation Plan Must Have

Posted by Ryan Bretsch

When sales figures aren’t meeting projected goals, your sales representatives’ performance is often the first thing that’s scrutinized. Though there are a multitude of well-documented reasons why selling issues may exist, hiring the right sales professionals is one of the most important remedies to improve an under-performing sales team. And paying those sales professionals properly is another.

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Exit Interview: Glenn Mahnken, Head of Marketing Operations

Posted by Kristin D. Sadler

Since the summer of 2017, when Glenn joined Atomic Revenue, his contributions to client relations and revenue operations have been invaluable. Thirty years of business experience and senior-level marketing on the other side of the desk gave him the ability to see the customers' perspective and bring Atomic Revenue’s mission to them through his gift of communication. 

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