Navigating the Digital Landscape: Unraveling the Differences Between Digital Revenue Operations and Traditional Marketing Agencies

Posted by Rebecca Castañeda

As a new member of Atomic Revenue, I can appreciate the different approaches in achieving success for company brands. In the ever-evolving world of marketing, two distinct perspectives are emerging: Digital Revenue Operations (DRO) and Traditional Marketing Agencies. Both occupy crucial positions on the marketing spectrum, and offer unique attributes that merit careful consideration before choosing which makes sense for your company.

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What's The Difference Between A CFO And A CRO?

As a business owner or a C-suite executive, you understand the importance of different officers and their roles at your B2B company. CEOs, COOs, and CFOs have been around for a long time with straightforward and well-known responsibilities. However, one of the newer kids on the block is the Chief Revenue Officer (CRO).

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Common Reasons People Call Atomic Revenue

Have you, as a B2B business leader, tried multiple tactics over the years to achieve consistent profitability but just can’t seem to reach your goals? Does it feel like you’re swimming upstream and that your teams aren’t aligned to a common objective? Is staying up to speed with technology making reporting and decision-making that much more difficult? You are not alone! All these reasons and more are why B2B business owners and leaders reach out to Atomic Revenue.

We help clients overcome obstacles and achieve their business objectives with the tools and processes that allow them to move forward in profitability for years to come. 

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Dashboards vs. Reports: What’s the Difference?

When you hear people talk about data visualization you often hear the terms “dashboard” and “report” used interchangeably — but is this correct? Are they interchangeable terms? The short answer is no. They are actually quite different in how they display information and data: but to put it simply, dashboards offer dynamic information; reports offer static data. 

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Beyond Recruiting: Transforming Company Culture with People Operations

Posted by Erin Moulton
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7 Digital Trends to Support Revenue Operations in 2023

Posted by Kennedy Brown

Continued shifts in consumer behaviors and the workforce after the height of the pandemic are calling for your digital operations to play a more significant role in securing and strengthening revenue through the economic challenges anticipated in 2023.

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Top 8 Mistakes People Make with KPIs in Business

As a business owner or C-suite executive, it’s easy to fall into the trap of expecting a single metric to tell you everything you need to know about how well your company is doing. However, this is a mistake. As is assuming that because some numbers are trending in the right direction, everything else will fall into place.

Fortunately, these common key performance indicator (KPI) mistakes and others can be easily fixed once recognized. Take a look at the 8 common mistakes people make with KPIs in business and prep your data for improvements in your company.

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8 Practical RevOps Strategies to Apply to Your Business

Posted by Amanda Perjak

A revenue operations strategy, or lack thereof, can make or break your business. Without strategies in place, your business lacks vision and direction, and your team cannot clearly work towards a common goal ‒ meaning it is leaving potential revenue on the table. Yet, creating the necessary strategies can feel like a daunting task. So, where do you start? How can you utilize RevOps strategies to create end-to-end revenue production in your organization? Luckily, that’s our specialty. Keep reading to learn simple practices you can implement.

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6 Important KPIs For the Modern Sales Team

Do your sales reps do their own thing? Are you able to develop goals, measure results, and adjust expectations and actions based on data or is it a free-for-all? According to recent studies, only 33% of sales reps’ time is spent actively selling1, and 40% of their time is looking for someone to call2. Add to that the fact that up to 70% of the B2B buyer’s journey is complete before a sales rep is ever involved in the process. It’s no wonder companies are struggling to increase revenue.

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Using Chatbots for Lead Gen to Enhance Revenue Operations

Chatbots are AI-powered conversational assistants created to communicate with customers without human intervention. Chatbots increase sales by an average of 67%, a crucial fact for any company’s revenue. Another important fact is that 69% of consumers prefer chatbots as a customer service channel. So how do you work them into your RevOps process?

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