Are you refreshing your B2B company’s go-to-market strategy (GTMS) because the market has changed, or your offerings have evolved? Maybe you’re launching a new product or service or building an entirely new line of business?
Atomic Revenue’s expertise centers around the emerging discipline of Revenue Operations, which combines strategy and tactics for lead generation, sales conversion, and customer advocacy that results in full profit potential. We align all the parts of a business (as many as 130!), measure all outcomes, and empower people through process and data for end-to-end revenue production™ to help companies reach their ultimate objective — real, sustainable growth. So why did we choose to run on EOS® when we already help our clients in the same cadence?
Have you ever wondered what motivates B2B companies to reach out to Atomic Revenue for support? A truly comprehensive list of these reasons would be a mile long, so for the sake of this piece we’re going to break down seven of the most common scenarios that we hear repeated time and time again when having initial conversations with our clients.
In the modern business world, there are certain terms and phrases related to data that are important yet poorly understood because they’re often misused or made to seem overly complex. I’ve clarified the meaning of some of this terminology before, and today I want to talk about one specific adjective that you’ve probably seen countless times on LinkedIn, company websites (including this one), and business publications from Forbes to Fast Company: data-driven.
Do you know where your business is heading? How do you measure growth? Most business owners or leaders would say, “Of course we know where we’re heading; if revenue is up, we’re growing.” However, to understand where your business is really heading, it’s not enough just to measure revenue – measuring customer success is essential. More revenue is the desired outcome, a loyal customer base is the primary indicator of success.
On a scale of 1-10, how much does your company value customer advocacy? To tell you the truth, viewing customer advocacy as anything less than a 10 (major business priority) means that your company is likely missing out on opportunities to reduce customer acquisition cost, boost brand awareness, and increase revenue. That’s why customer advocacy makes up ⅓ of Revenue Operations, along with lead generation and sales conversion. It’s a vital part of business growth!
How to Create Customer Advocates
An effective Chief Revenue Officer is an integrator. A successful facilitator. A tech-savvy leader who is the champion of companywide objectives across all departments. Ultimately, a CRO knows when, where, and how to ensure anything and everything that affects revenue outcomes – all people, process, and data – is on track.
In today’s dynamic global economy, we all know that change is constant and increasingly faster. Your company’s ability and agility to adjust quickly to market changes impacts your revenues and profitability, especially when it comes to pricing.
Atomic Revenue announces the transition of George Bardenheier Jr. as Chief Revenue Advisor to Advisory Board Member. In this position, he can continue to support Atomic Revenue’s progress and innovation alongside his new full-time position as Executive Vice President of Marketing at Spring-Green Enterprises, a Chicago-based, nationwide lawn services and pet services company, with whom he has been consulting as a fractional Chief Marketing Officer (CMO). At Spring-Green Enterprises, George will oversee their omni-channel marketing team and the B2C and B2B marketing strategies and implementation for both – the corporation and the franchisees.
Last month, our team helped lead another edition of Midwest Manufacturing Advisers’ Tough Topics in Manufacturing webinar series, featuring speakers from Swip Systems, Mueller Prost, Evans & Dixon, and Atomic Revenue. In keeping with the theme, our panelists discussed manufacturing business strategies (both pre- and post-COVID), technology and remote working, employee safety, budgetary factors to consider in 2021, marketing and sales strategies, workplace environments, and more.