Why You Should Reduce Your Marketing and Sales Budget

On average, according to many notable studies, 37% of any business’s top line revenue is spent in the areas of digital operations, marketing operations, sales operations; and that doesn't even include customer success and customer retention.

Read More

How to Show Social Media ROI

This is a statistic I found that explains where marketers were when it comes to measuring social media ROI in 2011:

Read More

5 Ways to Drive eCommerce Revenue Growth

Any e-commerce seller will tell you that a top priority is long-term, sustainable growth. As important as growth is, it can be difficult to actually focus on when you’re also managing your day-to-day operations and making sure your orders get fulfilled on time. To help you get in a position to...

Read More

Why is Command and Control Workplace Culture Bad for Business?

At Atomic Revenue we are huge proponents of self-managed teams.  Not only do we value the expertise and capability of everyone we hire, but we also recognize the huge opportunity for reducing costs and improving results when management time and energy can focus on progress versus oversight.

Read More

Enterprise University Case Study: Marketing Attribution Metrics, Data Strategy & Budget Alignment

Enterprise Bank & Trust was founded over 30 years ago on the idea of serving the lifetime financial needs of privately-held businesses, their owner families and other success-minded individuals.

Read More

Why Should Video Matter to My Company?

Video marketing continues to rise as one of the most popular and effective forms of marketing. While relatively new to many businesses still in the digital marketing world, it tends to outperform many traditionally-used marketing methods.

Read More

5 Considerations in Sales Collateral That Are NOT About Design

External guidelines are critical in the design process, needed to assure alignment among all parties involved in your sales efforts. The development and use of a Creative Brief can be an extremely valuable tool in achieving message consistency and clarity.

Read More

NIS Case Study: Financial Operations Model

Matt Heck founded NIS in St. Louis upon discovering an urgent need for breast reconstruction alternatives for women who have undergone a mastectomy or double mastectomy. With the help of NIS, women are now given realistic reconstruction options over other limited methods such as stenciling and...

Read More

Expense Reduction and Revenue Growth Drives Business Valuation

After attending the most recent Midwest Manufacturing Leaders presentation led by our good friend Bruce Kellerman of Expense Reduction Analysts, I can’t stop thinking about the amazing power of recovering cash to reinvest in your business by simply cutting costs.

Read More

5 Reasons Why Sales Collateral Goes Awry

When it comes to the topic of B2B sales collateral resources, certain questions are frequently asked:

Read More

Subscribe to our Newsletter

Recent Posts

Categories

See all