What is “Digital Operations?”

Digital Operations encompasses your entire digital footprint and the results from your digital marketing, sales, and customer advocacy efforts. Each element of your digital presence must not only have its own strategy but work in correlation with every other element. Your website is your primary piece of online real estate, but how does social media marketing feed into that? 

What is your content strategy to drive qualified leads? How does marketing automation play into developing those leads to be sales-ready? Does your online presence encourage your community to advocate on your behalf? If you’re not sure, it may be time to rethink your digital operations approach.

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What is a Fractional CMO and Why Do I Need One?

This is a great question I am asked often! Chief Marketing Officers (CMOs) are not just marketing managers.  Due to the intensive requirements of an effective CMO, you cannot hire a good one for less than a six-figure salary and your creative agency cannot honestly fulfill the role.  This leaves many companies in a chicken-and-egg situation because your marketing effort requires leadership to effectively support revenue production which is required to finance another executive salary.  A fractional CMO answers this riddle.

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