This is a truly remarkable client success story for many reasons, one being that Atomic Revenue, two PR firms, a media buyer, a creative agency, a tableau® building consultant, an internal organization of 10+ employees, and a board of directors all worked together to take Paper & Packaging Board’s marketing and educational campaign strategy to the next level. This collaboration and the objective were very different from the norm, as Paper & Packaging Board does not sell anything. It is an association that exists to influence the global community to use more of the industry’s products, with no revenue or profit to measure and track results.
A Remarkable Client Success Story Without a “Revenue” Focus
Posted by
Roger Bielicke, Executive Partner
Enterprise Bank Case Study: Marketing Attribution Metrics, Data Strategy & Budget Alignment
Posted by
Tara Kinney, Co-Founder & CEO
Enterprise Bank & Trust was founded over 30 years ago on the idea of serving the lifetime financial needs of privately-held businesses, their owner families and other success-minded individuals.