Growth often starts with a bold decision, such as choosing to do less, better. For mid-sized manufacturers serving a large, diverse customer base, the path to sustainable and aggressive growth doesn’t always require more customers. Sometimes, the real opportunity lies in consolidating and doubling down on the right ones.
Are you marketing to your own customers? Many B2B business leaders put this task on the back burner when it really should be a top marketing priority. Why? Your customers already know you, your products and/or services, and hopefully have had success with what you offer. Ultimately, customer marketing develops a positive customer experience (CX), resulting in customer advocacy, a core component of profitable growth. Your current customers are a wealth of hidden revenue potential!
