In the dynamic world of B2B tech and engineering, customer education and training are no longer optional—they’re essential. When customers fully understand your products and services, they’re more likely to remain loyal, advocate for your brand, and uncover new ways to derive value. As we conclude our 10-week series with Week 10, we’ll explore why investing in customer education and training is a cornerstone of sustainable growth.
Are you marketing to your own customers? Many B2B business leaders put this task on the back burner when it really should be a top marketing priority. Why? Your customers already know you, your products and/or services, and hopefully have had success with what you offer. Ultimately, customer marketing develops a positive customer experience (CX), resulting in customer advocacy, a core component of profitable growth. Your current customers are a wealth of hidden revenue potential!
