Things to Consider When Designing a Logo

Posted by Adrienne Luther

When starting a business or refreshing your current business image, your logo portrays as much as anything you can say or do – especially when it comes to first impressions. You know what they say – you only get one chance – so make it memorable with a logo that depicts your message,  brand, and your style. Here is a guide for things to consider as you embark on choosing a logo and launching your business brand to new heights.

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Is Your Price Right? The Impact of “Price” on Revenue

As a Partner at B2B CFO® and trusted Business Advisor, one of the most common questions I hear and areas of uncertainty with my clients surrounds “price.” As business owners, we have so many worries when it comes to pricing. Is my price too high? Is my price too low? Will I be able to underbid my competitor? 

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