---
title: Blog | increase revenue
description: increase revenue |
---

[![Atomic Revenue Logo_Full Color_Horizontal-2](https://blog.atomicrevenue.com/hs-fs/hubfs/Atomic%20Revenue%20Logo_Full%20Color_Horizontal-2.png?width=4628&height=1071&name=Atomic%20Revenue%20Logo_Full%20Color_Horizontal-2.png "Atomic Revenue Logo_Full Color_Horizontal-2")](https://atomicrevenue.com/)

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# Blog

[![](https://blog.atomicrevenue.com/hubfs/Sales%20Operations%20vs%20Revenue%20Operations.png)](https://blog.atomicrevenue.com/sales-operations-vs.-revenue-operations-whats-the-difference-0)

## [Sales Operations Vs. Revenue Operations: What's the Difference?](https://blog.atomicrevenue.com/sales-operations-vs.-revenue-operations-whats-the-difference-0)

 Posted by [Kristin D. Sadler, Senior Content Specialist](https://blog.atomicrevenue.com/author/kristin-d.-sadler-senior-content-specialist)

Whenever something’s amiss in our business, we tend to point the finger at sales. Think about it: anytime revenue is down, we’re not growing at the desired rate, or we’re not getting the valuation we want before putting our business on the market, we look at sales.

Depressed revenue must be because we’re simply not selling enough. Right? Not necessarily. Sales Operations as part of Revenue Operations provides solutions beyond "closing the deal" to get to profitability goals.

[Read More](https://blog.atomicrevenue.com/sales-operations-vs.-revenue-operations-whats-the-difference-0)

[![](https://blog.atomicrevenue.com/hubfs/aie%20fire%20protection%20engineering%20case%20study%20atomic%20revenue%20operations.png)](https://blog.atomicrevenue.com/case-study-how-a-fire-protection-engineering-firm-increased-noi-down-market)

## [How a Fire Protection Engineering Firm Increased NOI in a Down Market](https://blog.atomicrevenue.com/case-study-how-a-fire-protection-engineering-firm-increased-noi-down-market)

 Posted by [Steph Hermanson, CRO](https://blog.atomicrevenue.com/author/steph-nissen)

When Atomic Revenue met the AIE management team in 2019, the company was facing a myriad of challenges, including, but not limited to, the fact that most revenue was tied to one client who was contemplating a reduced contract. AIE, also known as Alternatives in Engineering, also had a confusing brand identity, a website security issue, a longer sales cycle than most, trade show spend that was not paying off, and a multi-generational family leadership team taking over the company. Then the pandemic hit, and their largest client did, in fact, minimize their service contract.

[Read More](https://blog.atomicrevenue.com/case-study-how-a-fire-protection-engineering-firm-increased-noi-down-market)

[![](https://blog.atomicrevenue.com/hubfs/how%20to%20build%20a%20go%20to%20market%20strategy%20atomic%20revenue.png)](https://blog.atomicrevenue.com/how-to-build-a-go-to-market-strategy)

## [How to Build a Go-to-Market Strategy](https://blog.atomicrevenue.com/how-to-build-a-go-to-market-strategy)

 Posted by [Tara Kinney, Owner & Visionary](https://blog.atomicrevenue.com/author/tara-kinney-owner-ceo)

Are you refreshing your B2B company’s go-to-market strategy (GTMS) because the market has changed, or your offerings have evolved? Maybe you’re launching a new product or service or building an entirely new line of business? 

[Read More](https://blog.atomicrevenue.com/how-to-build-a-go-to-market-strategy)

[![](https://blog.atomicrevenue.com/hubfs/turn%20customers%20into%20advocates%20lauren%20fast%20atomic%20revenue.png)](https://blog.atomicrevenue.com/create-customer-advocates)

## [How to Create Customer Advocates](https://blog.atomicrevenue.com/create-customer-advocates)

 Posted by [Lauren Fast, Brand & Exposure](https://blog.atomicrevenue.com/author/lauren-fast-brand-reputation-manager)

On a scale of 1-10, how much does your company value [customer advocacy](https://www.atomicrevenue.com/expertise/customer-advocacy/)? To tell you the truth, viewing customer advocacy as anything less than a 10 (major business priority) means that your company is likely missing out on opportunities to reduce customer acquisition cost, boost brand awareness, and increase revenue. That’s why customer advocacy makes up ⅓ of [Revenue Operations](https://www.atomicrevenue.com/expertise/revenue-operations/), along with lead generation and sales conversion. It’s a vital part of business growth!

[Read More](https://blog.atomicrevenue.com/create-customer-advocates)

[![](https://blog.atomicrevenue.com/hubfs/Empowering%20Strong%20CRO%20What%20Needed%20Success%20Atomic%20Revenue%20Steph%20Nissen.png)](https://blog.atomicrevenue.com/chief-revenue-officer)

## [Empowering a Strong CRO: What is Needed for Success](https://blog.atomicrevenue.com/chief-revenue-officer)

 Posted by [Steph Hermanson, CRO](https://blog.atomicrevenue.com/author/steph-nissen)

An effective Chief Revenue Officer is an integrator. A successful facilitator. A tech-savvy leader who is the champion of companywide objectives across all departments. Ultimately, a CRO knows when, where, and how to ensure anything and everything that affects revenue outcomes – all people, process, and data – is on track.

[Read More](https://blog.atomicrevenue.com/chief-revenue-officer)

[![](https://blog.atomicrevenue.com/hubfs/things%20consider%20before%20change%20prices%20atomic%20revenue%20pricing%20strategy.png)](https://blog.atomicrevenue.com/price-change-considerations)

## [7 Things to Consider Before a Price Change](https://blog.atomicrevenue.com/price-change-considerations)

 Posted by [Scott Sinning, Advisory Board Member](https://blog.atomicrevenue.com/author/scott-sinning-advisory-board-member)

In today’s dynamic global economy, we all know that change is constant and increasingly faster. Your company’s ability and agility to adjust quickly to market changes impacts your revenues and profitability, especially when it comes to pricing and price changes.

[Read More](https://blog.atomicrevenue.com/price-change-considerations)

[![Typical Engagement Atomic Revenue Process](https://blog.atomicrevenue.com/hubfs/typical%20engagement%20atomic%20revenue%20operations.png)](https://blog.atomicrevenue.com/whats-a-typical-engagement-with-atomic-revenue)

## [What’s a Typical Engagement with Atomic Revenue?](https://blog.atomicrevenue.com/whats-a-typical-engagement-with-atomic-revenue)

 Posted by [Steph Hermanson, CRO](https://blog.atomicrevenue.com/author/steph-nissen)

How does your company make money? How difficult is it to reach your goals? Where do even start to affect change? To answer these and other important questions, [Atomic Revenue](https://www.atomicrevenue.com/expertise/) looks at the entire process of how revenue flows through your company, starting with a diagnosis of over 130 revenue-related processes to learn what roadblocks need to be removed. Then we resolve the issues with a data-driven strategy, and finally optimize the results to ensure you reach your revenue goals with more efficiency and less struggle, year-over-year.

[Read More](https://blog.atomicrevenue.com/whats-a-typical-engagement-with-atomic-revenue)

[![](https://blog.atomicrevenue.com/hubfs/which-companies-need-rev-ops.jpeg)](https://blog.atomicrevenue.com/which-companies-need-revenue-operations)

## [Which Companies Need Revenue Operations?](https://blog.atomicrevenue.com/which-companies-need-revenue-operations)

 Posted by [Tara Kinney, Owner & Visionary](https://blog.atomicrevenue.com/author/tara-kinney-owner-ceo)

Is this a trick question? Every company needs revenue operations! But what is it exactly? It is the *entire process* by which a business brings in dollars to fund its existence. Although many consider revenue operations to be a function of sales and marketing, it’s this exact oversimplification that limits profitability and often proves to be detrimental for small to midsize businesses.

[Read More](https://blog.atomicrevenue.com/which-companies-need-revenue-operations)

[![](https://blog.atomicrevenue.com/hubfs/experts-weigh-in-on-tough-topics-manufacturing.png)](https://blog.atomicrevenue.com/experts-weigh-in-on-solutions-to-tough-topics-in-manufacturing)

## [Experts Weigh in on Solutions to Tough Topics in Manufacturing](https://blog.atomicrevenue.com/experts-weigh-in-on-solutions-to-tough-topics-in-manufacturing)

 Posted by [Adam Patton, Digital Operations Manager](https://blog.atomicrevenue.com/author/adam-patton-digital-operations-manager-1)

Earlier this year, the Atomic Revenue team was very excited to help lead the first-ever Midwest Manufacturing Advisers’ webinar, *Tough Topics in Manufacturing*, featuring speakers from [Swip Systems](https://www.swipsystems.com/), [Mueller Prost](https://muellerprost.com/), [Evans & Dixon](https://www.evans-dixon.com/), and [Atomic Revenue](https://www.atomicrevenue.com/).

[Read More](https://blog.atomicrevenue.com/experts-weigh-in-on-solutions-to-tough-topics-in-manufacturing)

[![](https://blog.atomicrevenue.com/hubfs/things-to-consider-.png)](https://blog.atomicrevenue.com/things-to-consider-when-designing-a-logo)

## [Things to Consider During Logo Design](https://blog.atomicrevenue.com/things-to-consider-when-designing-a-logo)

 Posted by [Adrienne Luther](https://blog.atomicrevenue.com/author/adrienne-luther)

When starting a business or refreshing your current business image, your logo portrays as much as anything you can say or do – especially when it comes to first impressions. You know what they say – you only get one chance – so make it memorable with a logo that depicts your message,  brand, and your style.

## Designing Logo Tips

Here is a guide for things to consider as you embark on choosing a logo and [launching your business brand to new heights](https://atomicrevenue.com/).

[Read More](https://blog.atomicrevenue.com/things-to-consider-when-designing-a-logo)

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