5 Considerations in Sales Collateral That Are NOT About Design

External guidelines are critical in the design process, needed to assure alignment among all parties involved in your sales efforts. The development and use of a Creative Brief can be an extremely valuable tool in achieving message consistency and clarity.

Read More

5 Reasons Why Sales Collateral Goes Awry

When it comes to the topic of B2B sales collateral resources, certain questions are frequently asked:

Read More

Executing Your Department Budgets Like a CFO

Most business leaders dread budgeting and forecasting as it falls into the "necessary but painful" work category.

Read More

Considerations for Hiring Correctly in the Sales Organization – Part 2

In Part I of this article, we identified four separate "mindsets" associated with the typical salesperson. To a high degree, success in a sales role is all about three things -- the ability to build a relationship, being able to organize and execute against a defined sales process and finally...

Read More

How to Hire a High-Performing Salesforce

Read More

Graphic Design: Designed to Sell

As a young graphic designer, I came up in the agency world as many of us do. I worked on typical projects such as packaging, collateral, websites, branding, etc. without much involvement in the "why" of what was being designed. My main goal was to “impress my boss” and “prove my worth” by...

Read More

Hiring and Retaining Successful Salespeople: OMiga Case Study

Ed Hagen and Dan Sills founded OMiga in St. Louis as way to tailor back-office support for small to medium-sized businesses. Their expertise in finance, accounting, bookkeeping, payroll, human resources, and records management has helped businesses nationwide focus on their business while OMiga...

Read More

Subscribe to our Newsletter

Recent Posts

Categories

See all