External guidelines are critical in the design process, needed to assure alignment among all parties involved in your sales efforts. The development and use of a Creative Brief can be an extremely valuable tool in achieving message consistency and clarity.

When it comes to the topic of B2B sales collateral resources, certain questions are frequently asked:

Most business leaders dread budgeting and forecasting as it falls into the "necessary but painful" work category.

In Part I of this article, we identified four separate "mindsets" associated with the typical salesperson. To a high degree, success in a sales role is all about three things -- the ability to build a relationship, being able to organize and execute against a defined sales process and finally...

As a young graphic designer, I came up in the agency world as many of us do. I worked on typical projects such as packaging, collateral, websites, branding, etc. without much involvement in the "why" of what was being designed. My main goal was to “impress my boss” and “prove my worth” by...

Ed Hagen and Dan Sills founded OMiga in St. Louis as way to tailor back-office support for small to medium-sized businesses. Their expertise in finance, accounting, bookkeeping, payroll, human resources, and records management has helped businesses nationwide focus on their business while OMiga...