Glenn Mahnken

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Why Partner With Atomic Revenue?

Atomic Revenue is a revenue operations company built on the talents of wicked-smart, self-directed, problem solvers. We believe when companies partner on projects to provide clients with services that go above-and-beyond to solve their issues and increase revenue, everyone wins. Let’s face it,...

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Competitive Analysis vs. Competitive Differentiation

Undoubtedly, you’ve heard the term “competitive analysis” and may perform one at your company every so often. But did you know that the traditional competitive analysis (CA), which examines your competitors, their business strategies and how they relate to your business, is only a small part of...

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5 Considerations in Sales Collateral That Are NOT About Design

External guidelines are critical in the design process, needed to assure alignment among all parties involved in your sales efforts. The development and use of a Creative Brief can be an extremely valuable tool in achieving message consistency and clarity.

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5 Reasons Why Sales Collateral Goes Awry

When it comes to the topic of B2B sales collateral resources, certain questions are frequently asked:

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