Undoubtedly, you’ve heard the term “competitive analysis” and may perform one at your company every so often. But did you know that the traditional competitive analysis (CA), which examines your competitors, their business strategies and how they relate to your business, is only a small part of your success? There are other b2b competitive analysis factors you must look at.
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External guidelines are critical in the design process, needed to assure alignment among all parties involved in your sales efforts. The development and use of a Creative Brief can be an extremely valuable tool in achieving message consistency and clarity.
When it comes to the topic of B2B sales collateral resources, certain questions are frequently asked:
