---
title: What is B2B Competitive Analysis v. Competitive Differentiation
description: Analyzing competition isn't one size fits all. You must understand B2B Competitive Analysis v Competitive Differentiation to max business & boosts revenue.
image: https://blog.atomicrevenue.com/hubfs/AR-Blog%20Banner-Competitive%20Analysis%20vs%20competitive%20differentiation.png
---

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# What is B2B Competitive Analysis v. Competitive Differentiation

Posted by [Glenn Mahnken](https://blog.atomicrevenue.com/author/glenn-mahnken)

![ The difference between Competitive Analysis and competitive differentiation](https://blog.atomicrevenue.com/hs-fs/hubfs/AR-Blog%20Banner-Competitive%20Analysis%20vs%20competitive%20differentiation.png?width=1024&name=AR-Blog%20Banner-Competitive%20Analysis%20vs%20competitive%20differentiation.png)

Undoubtedly, you’ve heard the term “competitive analysis” and may perform one at your company every so often. But did you know that the traditional competitive analysis (CA), which examines your competitors, their business strategies and how they relate to your business, is only a small part of your success? There are other b2b competitive analysis factors you must look at. 

There’s a much more effective way to do a CA that differentiates your business and boosts revenue without the time, energy, and costs of the analysis being on “the other guys.” With a focus on *your own growth* through customer advocacy, rather than exploiting the competitions’ weaknesses or filling in their market gaps, you’ll be miles ahead of those you aim to outshine.

## What is Competitive Analysis?

Does this sound familiar? You Google your industry, look at competitors’ websites and social media pages, read reviews, assess market share, review financials (if available), and compile an analysis of findings. You take this snapshot of what you feel are their strengths, market trajectory, and overall success, compare them to yours, and then focus on your competitors’ weaknesses to see how you might provide what they are not providing or fill the holes in their services.

Next, your analysis leads to a new marketing and [sales strategy](https://atomicrevenue.com/expertise/sales-conversion/) to provide what you feel Company A and Company C are not. However, when you create this strategy, do you assign [measurable KPIs](https://atomicrevenue.com/solutions/kpi-management/) to the steps involved and the outcomes? Do you look at the big picture and overall customer role in this strategy? Chances are, your analysis results in a stab-in-the-dark quick fix – maybe a few marketing tweaks and a new sales angle – and then you carry on with business as usual.

Outshining the competition is not about how to beat them and pick up their scraps, it comes from securing customers, keeping them, and [turning them into advocates](https://atomicrevenue.com/expertise/customer-advocacy/). And you can formulate a comprehensive plan to do this by performing the competitive analysis from an objective, data-driven, differentiation standpoint.

![how to do competitive analysis](https://blog.atomicrevenue.com/hs-fs/hubfs/difficult-ar-blog.png?width=1024&name=difficult-ar-blog.png)

### Objectivity & Differentiation

Instead of a limiting growth-tactic based on what the competition is doing and not doing, perform an unbiased CA to compile data that tells you what you need to know from a competition standpoint *and* from within your company – then focus on the message you’re sending your customers.

The goal is to discover how you are truly different from the competition (not just in theory). Instead of *telling* customers, “this is what we do,” how do you *show* them, “this is how we are better?” To get to the heart of differentiation, answer these questions:

- What do you really know about your competitors?
- Why do you consider them your competition?
- What’s their market position?
- What are their advantages over your company or products?
- How do you get/keep customers?
- How do you address customer needs?
- Why do they want to buy from/use you?
- How do you handle customer concerns?
- How do you get your customers to advocate for you?
- What have you changed to improve the customer experience?
- What is your sales/growth strategy?
- What are your net sales and revenue trends?
- What type of KPIs do you use to measure performance?

If you can answer these with honesty, or if you’re not able to answer one or two of them at all, a pattern will emerge that highlights your strengths and where you can improve. Then, with a genuine focus on implementing strategies that put your customers’ needs before anything else, you’ll naturally be better than your competition without the emphasis being on “how to beat them.” Sales will rise through [customer advocacy](https://atomicrevenue.com/expertise/customer-advocacy/) and [revenue will grow](https://atomicrevenue.com/expertise/revenue-operations/) without the struggle.

![how to know your competitors](https://blog.atomicrevenue.com/hs-fs/hubfs/competitors.png?width=1024&name=competitors.png)

## What Is Competitive Differentiation?

[Atomic Revenue](https://atomicrevenue.com/expertise/) uses a proprietary CA protocol that objectively gets to the heart of your unique selling proposition (USP) and identifies the roadblocks that stand in your way. When you partner with our team, we start with a thorough working session with your team to explore your competitors and how they affect your business, then delve into the heart of your company, your message, and your people, process, and data™ as they relate to your differentiation and growth.

During the in-depth exploratory session, we ask a question that frequently gets a moment of silence, “When your competition is doing their CA – do they include you?” And of course, “Why or why not?” The answers speak volumes and help guide us during your 4- to 5-week analysis process. When we’ve compiled what you need to thrive, we make final recommendations based on data – not a guess or a theory – to launch your growth and confidently say, “what competition?”

![How to do competitor analysis and differentiation](https://blog.atomicrevenue.com/hs-fs/hubfs/AdobeStock_124627290.jpeg?width=4592&name=AdobeStock_124627290.jpeg)

### Why Not Just Do a CA Yourselves?

After years of performing these analyses for our clients, we can honestly say – it is nearly impossible to perform an objective analysis with impartial results from within your company. Additionally, many try to do it in-house but other business activities take priority, they can’t seem to come up with anything different from year-to-year, and sales limp along no matter what they try to change.

Our experts clear away the clutter of old-style CAs and get to the heart of your growth potential. This focus differentiates you from others in your industry because most are still focused on exploiting their competitors’ weaknesses rather than how they can be better internally, from a [lead generation](https://atomicrevenue.com/expertise/lead-generation/), [sales conversion](https://atomicrevenue.com/expertise/sales-conversion/), and [customer advocacy](https://atomicrevenue.com/expertise/customer-advocacy/) standpoint.

![How competitive analysis and differentiation can help your business](https://blog.atomicrevenue.com/hs-fs/hubfs/AdobeStock_271931778.jpeg?width=7952&name=AdobeStock_271931778.jpeg)

## Get Your Go-to-Market Strategy for Growth

In four-to-five weeks, once our Atomic Revenue team completes your competitive analysis, we provide a tactical Go-to-Market (GTM) Summary and recommendations for what to do next. You can then choose to implement the GTM strategy on your own, we can help you identify who internally would be best suited to carry out the recommendations, or we can implement the GTM strategy with your team and our [revenue operations](https://atomicrevenue.com/expertise/revenue-operations/) solutions.

When you feel stuck and wish you were more like Company A, reassess your competitive analysis process, shift your focus to differentiation, and ask, “how can we be better than we are right now?” If you’re not sure and need an objective viewpoint with a data-based strategy, [reach out to Atomic Revenue today](https://atomicrevenue.com/contact/).

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- [key performance management (2)](https://blog.atomicrevenue.com/tag/key-performance-management)
- [lead scoring (2)](https://blog.atomicrevenue.com/tag/lead-scoring)
- [manufacturing sales solutions (2)](https://blog.atomicrevenue.com/tag/manufacturing-sales-solutions)
- [marketing department (2)](https://blog.atomicrevenue.com/tag/marketing-department)
- [measurement (2)](https://blog.atomicrevenue.com/tag/measurement)
- [metrics (2)](https://blog.atomicrevenue.com/tag/metrics)
- [midwest manufacturing leaders (2)](https://blog.atomicrevenue.com/tag/midwest-manufacturing-leaders)
- [press (2)](https://blog.atomicrevenue.com/tag/press)
- [price strategy (2)](https://blog.atomicrevenue.com/tag/price-strategy)
- [pricing data (2)](https://blog.atomicrevenue.com/tag/pricing-data)
- [pricing strategy (2)](https://blog.atomicrevenue.com/tag/pricing-strategy)
- [profitability (2)](https://blog.atomicrevenue.com/tag/profitability)
- [recruiting (2)](https://blog.atomicrevenue.com/tag/recruiting)
- [saas (2)](https://blog.atomicrevenue.com/tag/saas)
- [sales collateral (2)](https://blog.atomicrevenue.com/tag/sales-collateral)
- [sales development and growth strategies (2)](https://blog.atomicrevenue.com/tag/sales-development-and-growth-strategies)
- [social listening (2)](https://blog.atomicrevenue.com/tag/social-listening)
- [st. louis (2)](https://blog.atomicrevenue.com/tag/st-louis)
- [teamwork (2)](https://blog.atomicrevenue.com/tag/teamwork)
- [types of marketing (2)](https://blog.atomicrevenue.com/tag/types-of-marketing)
- [AI adoption framework (1)](https://blog.atomicrevenue.com/tag/ai-adoption-framework)
- [AI implementation strategy (1)](https://blog.atomicrevenue.com/tag/ai-implementation-strategy)
- [AI readiness assessment (1)](https://blog.atomicrevenue.com/tag/ai-readiness-assessment)
- [Atomic Revenue Collaboratorium Denver (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-collaboratorium-denver)
- [Atomic Revenue Denver (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-denver)
- [Atomic Revenue partnership benefits (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-partnership-benefits)
- [Atomic Revenue west-coast (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-west-coast)
- [B2B content marketing (1)](https://blog.atomicrevenue.com/tag/b2b-content-marketing)
- [B2B digital marketing (1)](https://blog.atomicrevenue.com/tag/b2b-digital-marketing)
- [B2B market segmentation (1)](https://blog.atomicrevenue.com/tag/b2b-market-segmentation)
- [B2B price change (1)](https://blog.atomicrevenue.com/tag/b2b-price-change)
- [Brian Peterson, St. Louis (1)](https://blog.atomicrevenue.com/tag/brian-peterson-st-louis)
- [Business valuation (1)](https://blog.atomicrevenue.com/tag/business-valuation)
- [Buyer journey segmentation (1)](https://blog.atomicrevenue.com/tag/buyer-journey-segmentation)
- [COO (1)](https://blog.atomicrevenue.com/tag/coo)
- [Change management (1)](https://blog.atomicrevenue.com/tag/change-management)
- [Digital Operations Collaboration (1)](https://blog.atomicrevenue.com/tag/digital-operations-collaboration)
- [External market segmentation (1)](https://blog.atomicrevenue.com/tag/external-market-segmentation)
- [Facebook ROI (1)](https://blog.atomicrevenue.com/tag/facebook-roi)
- [How to know when to change pricing (1)](https://blog.atomicrevenue.com/tag/how-to-know-when-to-change-pricing)
- [How we are adapting to COVID-19 (1)](https://blog.atomicrevenue.com/tag/how-we-are-adapting-to-covid-19)
- [Increase NOI in a Down Market (1)](https://blog.atomicrevenue.com/tag/increase-noi-in-a-down-market)
- [Increase sales (1)](https://blog.atomicrevenue.com/tag/increase-sales)
- [Internal market segmentation (1)](https://blog.atomicrevenue.com/tag/internal-market-segmentation)
- [KPI Mistakes (1)](https://blog.atomicrevenue.com/tag/kpi-mistakes)
- [KPI measurement (1)](https://blog.atomicrevenue.com/tag/kpi-measurement)
- [KPIs in business (1)](https://blog.atomicrevenue.com/tag/kpis-in-business)
- [MR (1)](https://blog.atomicrevenue.com/tag/mr)
- [Mary Louis Helbig (1)](https://blog.atomicrevenue.com/tag/mary-louis-helbig)
- [Mixed reality (1)](https://blog.atomicrevenue.com/tag/mixed-reality)
- [Mixed reality for sales (1)](https://blog.atomicrevenue.com/tag/mixed-reality-for-sales)
- [NIS (1)](https://blog.atomicrevenue.com/tag/nis)
- [Predictable Revenue (1)](https://blog.atomicrevenue.com/tag/predictable-revenue)
- [Profitability Practice Leader (1)](https://blog.atomicrevenue.com/tag/profitability-practice-leader)
- [QBR (1)](https://blog.atomicrevenue.com/tag/qbr)
- [Quarterly Business Review (1)](https://blog.atomicrevenue.com/tag/quarterly-business-review)
- [RevOps Strategy (1)](https://blog.atomicrevenue.com/tag/revops-strategy)
- [RevOps alignment (1)](https://blog.atomicrevenue.com/tag/revops-alignment)
- [SalesOps (1)](https://blog.atomicrevenue.com/tag/salesops)
- [Scorecard (1)](https://blog.atomicrevenue.com/tag/scorecard)
- [Scott Sinning (1)](https://blog.atomicrevenue.com/tag/scott-sinning)
- [Steph Hermanson (1)](https://blog.atomicrevenue.com/tag/steph-hermanson)
- [Succession Planning (1)](https://blog.atomicrevenue.com/tag/succession-planning)
- [Top 10 Challenges 2024 (1)](https://blog.atomicrevenue.com/tag/top-10-challenges-2024)
- [Top 40 Under 40 St. Louis (1)](https://blog.atomicrevenue.com/tag/top-40-under-40-st-louis)
- [VR (1)](https://blog.atomicrevenue.com/tag/vr)
- [Web Design (1)](https://blog.atomicrevenue.com/tag/web-design)
- [advisory board (1)](https://blog.atomicrevenue.com/tag/advisory-board)
- [amazon (1)](https://blog.atomicrevenue.com/tag/amazon)
- [artificial intelligence (1)](https://blog.atomicrevenue.com/tag/artificial-intelligence)
- [books (1)](https://blog.atomicrevenue.com/tag/books)
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- [careers (1)](https://blog.atomicrevenue.com/tag/careers)
- [chatbots (1)](https://blog.atomicrevenue.com/tag/chatbots)
- [cmo (1)](https://blog.atomicrevenue.com/tag/cmo)
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- [content marketing strategy (1)](https://blog.atomicrevenue.com/tag/content-marketing-strategy)
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- [cost reduction strategies (1)](https://blog.atomicrevenue.com/tag/cost-reduction-strategies)
- [covid19 (1)](https://blog.atomicrevenue.com/tag/covid19)
- [cross-sell (1)](https://blog.atomicrevenue.com/tag/cross-sell)
- [customer referals (1)](https://blog.atomicrevenue.com/tag/customer-referals)
- [customer success consultant (1)](https://blog.atomicrevenue.com/tag/customer-success-consultant)
- [customer success operations (1)](https://blog.atomicrevenue.com/tag/customer-success-operations)
- [data-driven customer success indicators (1)](https://blog.atomicrevenue.com/tag/data-driven-customer-success-indicators)
- [design (1)](https://blog.atomicrevenue.com/tag/design)
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- [diagnose (1)](https://blog.atomicrevenue.com/tag/diagnose)
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- [digital content marketing (1)](https://blog.atomicrevenue.com/tag/digital-content-marketing)
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- [entrepreneurship (1)](https://blog.atomicrevenue.com/tag/entrepreneurship)
- [entreprenuer (1)](https://blog.atomicrevenue.com/tag/entreprenuer)
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- [expense reduction (1)](https://blog.atomicrevenue.com/tag/expense-reduction)
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- [fractional CFO (1)](https://blog.atomicrevenue.com/tag/fractional-cfo)
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- [fractional Digital Operations Leader (1)](https://blog.atomicrevenue.com/tag/fractional-digital-operations-leader)
- [fractional Sales Leader (1)](https://blog.atomicrevenue.com/tag/fractional-sales-leader)
- [generation z (1)](https://blog.atomicrevenue.com/tag/generation-z)
- [glenn mahnken (1)](https://blog.atomicrevenue.com/tag/glenn-mahnken)
- [graphic design (1)](https://blog.atomicrevenue.com/tag/graphic-design)
- [hiring (1)](https://blog.atomicrevenue.com/tag/hiring)
- [how to market a new service offering (1)](https://blog.atomicrevenue.com/tag/how-to-market-a-new-service-offering)
- [how to reduce cost (1)](https://blog.atomicrevenue.com/tag/how-to-reduce-cost)
- [infographics (1)](https://blog.atomicrevenue.com/tag/infographics)
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- [iten (1)](https://blog.atomicrevenue.com/tag/iten)
- [lead gen (1)](https://blog.atomicrevenue.com/tag/lead-gen)
- [lead generation companies (1)](https://blog.atomicrevenue.com/tag/lead-generation-companies)
- [logo design (1)](https://blog.atomicrevenue.com/tag/logo-design)
- [management (1)](https://blog.atomicrevenue.com/tag/management)
- [market segmentation (1)](https://blog.atomicrevenue.com/tag/market-segmentation)
- [mixed reality technology for business (1)](https://blog.atomicrevenue.com/tag/mixed-reality-technology-for-business)
- [new orleans (1)](https://blog.atomicrevenue.com/tag/new-orleans)
- [new product launch (1)](https://blog.atomicrevenue.com/tag/new-product-launch)
- [optimization (1)](https://blog.atomicrevenue.com/tag/optimization)
- [optimize (1)](https://blog.atomicrevenue.com/tag/optimize)
- [optimize business post-pandemic (1)](https://blog.atomicrevenue.com/tag/optimize-business-post-pandemic)
- [outsourcing (1)](https://blog.atomicrevenue.com/tag/outsourcing)
- [partnership (1)](https://blog.atomicrevenue.com/tag/partnership)
- [partnership benefits (1)](https://blog.atomicrevenue.com/tag/partnership-benefits)
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- [reading (1)](https://blog.atomicrevenue.com/tag/reading)
- [reporting (1)](https://blog.atomicrevenue.com/tag/reporting)
- [resolve (1)](https://blog.atomicrevenue.com/tag/resolve)
- [revenue methodology (1)](https://blog.atomicrevenue.com/tag/revenue-methodology)
- [revenue model (1)](https://blog.atomicrevenue.com/tag/revenue-model)
- [revenue operations optimization (1)](https://blog.atomicrevenue.com/tag/revenue-operations-optimization)
- [roi (1)](https://blog.atomicrevenue.com/tag/roi)
- [sales hiring (1)](https://blog.atomicrevenue.com/tag/sales-hiring)
- [sales renewal (1)](https://blog.atomicrevenue.com/tag/sales-renewal)
- [sales representative (1)](https://blog.atomicrevenue.com/tag/sales-representative)
- [sales validation (1)](https://blog.atomicrevenue.com/tag/sales-validation)
- [salesperson (1)](https://blog.atomicrevenue.com/tag/salesperson)
- [snapchat (1)](https://blog.atomicrevenue.com/tag/snapchat)
- [sponsor (1)](https://blog.atomicrevenue.com/tag/sponsor)
- [startups (1)](https://blog.atomicrevenue.com/tag/startups)
- [steps to MR content creation (1)](https://blog.atomicrevenue.com/tag/steps-to-mr-content-creation)
- [storytelling (1)](https://blog.atomicrevenue.com/tag/storytelling)
- [tableau (1)](https://blog.atomicrevenue.com/tag/tableau)
- [tara kinney (1)](https://blog.atomicrevenue.com/tag/tara-kinney)
- [up-sell (1)](https://blog.atomicrevenue.com/tag/up-sell)
- [valuation process (1)](https://blog.atomicrevenue.com/tag/valuation-process)
- [video marketing (1)](https://blog.atomicrevenue.com/tag/video-marketing)
- [video production (1)](https://blog.atomicrevenue.com/tag/video-production)
- [videographer (1)](https://blog.atomicrevenue.com/tag/videographer)
- [voice search (1)](https://blog.atomicrevenue.com/tag/voice-search)
- [website costs (1)](https://blog.atomicrevenue.com/tag/website-costs)
- [website redesign (1)](https://blog.atomicrevenue.com/tag/website-redesign)
- [youtube (1)](https://blog.atomicrevenue.com/tag/youtube)

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