When it comes to lowering your customer acquisition cost (CAC) and increasing revenue, it’s no longer optional to have a Customer Relationship Management tool or “CRM” and not use it to its fullest extent. Especially now – we are in the age of digital selling and customer relations like never before.
Revenue Operations, as defined by Atomic Revenue, is about optimizing the entire process of how revenue flows through your company, combining strategy and tactics for lead generation, sales conversion, and customer advocacy. In order to implement rev ops, you must understand how to improve operational efficiency.
How to Improve Operational Efficiency
The underlying principles of revenue operations and your people, process, and data should all work in harmony to facilitate efficient end-to-end revenue production™