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Whenever something’s amiss in our business, we tend to point the finger at sales. Think about it: anytime revenue is down, we’re not growing at the desired rate, or we’re not getting the valuation we want before putting our business on the market, we look at sales.

Depressed revenue must be because we’re simply not selling enough. Right? Not necessarily. Sales Operations as part of Revenue Operations provides solutions beyond "closing the deal" to get to profitability goals.

To say Steph Hermanson has rocketed through the past seven years is an understatement. When Atomic Revenue was founded in 2015, Steph became a consultant to develop and deliver digital marketing audits. Her role grew to include digital strategy and digital audits across the full revenue production spectrum, including digital impacts on marketing, sales, and customer operations.