What is Lead Scoring & Why Is It Vital to Marketing ROI?

Posted by Liz Zanter

If you throw money at marketing activities assuming you know what your prospects and customers need or what is popular at the moment, you’re missing out on a sure-fire way to earn the ROI you desire and convert prospects into happy customers and customers into advocates. How? With Lead Scoring.  

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Successful Facebook Advertising and the Importance of All Ships Rising Together

Posted by Rianna Hill

The most common complaints about Facebook advertising are boosting a post for a few dollars with no results and, in most cases, having no idea where to even start. It’s a complicated process, and being successful with digital advertising can take time. You are learning a new skill, after all.

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What's on the Digital Radar for 2019

Posted by Steph Nissen


The goal of digital operations (re digital marketing, digital sales, and digital customer service) – no matter what year it is, who our target market is, or what technologies emerge – is to get and keep your audience’s attention.

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Customer Success Happens on Social Media

Posted by Steph Nissen

If “customer satisfaction” is the main goal you strive for in your business, then you are severely missing the mark. Unhappy customers almost always, without a doubt, complain and tell others about poor experiences with your company, while satisfied customers are generally just that – content and happy with your product or service but usually very quiet about it!

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Why Should Video Matter to My Company?

Posted by Steph Nissen

Video marketing continues to rise as one of the most popular and effective forms of marketing. While relatively new to many businesses still in the digital marketing world, it tends to outperform many traditionally-used marketing methods.

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