---
title: "#2020 Social Media – Back to Basics?"
description: "See what social media trends are hot for #2020...with a new decade and the flash of the new Roaring '20s, it's not what you think. Are you on track?"
image: https://blog.atomicrevenue.com/hubfs/2020-back_to_basics.png
---

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# #2020 Social Media – Back to Basics?

Posted by [Casey Karl, Social Media Manager](https://blog.atomicrevenue.com/author/casey-karl-social-media-manager)

![Casey Karl, Social Media Manager](https://blog.atomicrevenue.com/hubfs/casey-karl.png)

![social media today is back to basics](https://blog.atomicrevenue.com/hs-fs/hubfs/2020-back_to_basics.png?width=1024&name=2020-back_to_basics.png)

When initially discussing this post with my [Atomic Revenue](https://atomicrevenue.com/) colleague [Steph Nissen](https://www.stephnissen.com/), I envisioned a flashy, trend-laden piece that would have readers licking their chops ready to launch into the new decade with the glitziest social media updates ever – #2020vision!

Well, since then, I’ve waxed nostalgic. For me, it’s back to basics. And rightfully so, as the data shows, social media audiences are fatiguing with flash and seeking an ‘energy’ of consistency and genuine connection. If they grow bored or see too much hubris, they’ll drop you like a hot rock. So, where do you take them with your content in 2020 and how will you know if it’s working?

## Right Audience, Right Time, Right Message

In the context of the social media posts that I’ve noticed thus far, the polarity of “The Roaring 20’s” is a contradiction of too much social media noise versus well-tailored communication. It’s purely confusing. So, ditch the new-decade "party" where too many snippets and hashtag-only messages with zero-depth simply become noise, and instead stay mindful of the more timeless elements of staying in touch. 

[![how to use social media is to connect sincerely with the right](https://blog.atomicrevenue.com/hs-fs/hubfs/connect%20sincerely%20with%20the%20right.png?width=1024&name=connect%20sincerely%20with%20the%20right.png)](https://atomicrevenue.com/expertise/lead-generation/)

Posts that resonate with the audience can [convert potentials into customers](https://atomicrevenue.com/expertise/sales-conversion/) and occasional followers into raving fans who tell others, who then tell others, and so on … this is [advocacy.](https://atomicrevenue.com/expertise/customer-advocacy/) Advocacy is the ultimate goal whether you’re selling something or trying to create a brand. Not sure how to do this? Get back to the basics.

## 3-Steps to a Social Media Strategy

### 1. Revisit your [technographics](http://caseykarl.com/technographics/)

This is the profile of your target audience based on the technology they use (like demographics and psychographics). Also, pay attention to [true analytics (KPIs)](https://atomicrevenue.com/solutions/kpi-management/) rather than vanity metrics to better understand who’s participating across your social networks. Are they B2B or B2C customers? Potential clients? Friends, family, or business connections? Who are your audience and community and how can you better connect with them?

### 2. Review your social strategy

Use the classic acronym [“P.O.S.T”](http://caseykarl.com/p-o-s-t/)(People, Objectives, Strategy, and Technology). This allows you to hone and more clearly understand the aforementioned participants, your own objectives on how to reach them, your strategy for doing so, and where to best connect.

### 3. Take a more reflective approach

Think of why you’re doing all of this in the first place. Can you recall your initial moments on Facebook? What did you post? Why did you post it? Did it get the result you were looking for? Did you decide, “This isn’t for me,” without considering other approaches and resources? Forgetting your *why* can be risky in times of rapid growth and change. Sure, clearing the windshield and charging ahead is a legit way to go. However, a peek in the review mirror to make sure everything is okay when you feel a bump in the road can help you get back to your original intent before proceeding. Using social media to [increase revenue](https://atomicrevenue.com/expertise/revenue-operations/) is possible, and it’s not difficult, you just have to reflect on your *why,* find the social media sweet spot, and be 100% dedicated to your plan.

***If you forge ahead without a strategy and a clear desired result, empty vanity metrics will be all you have, without a return on your time, engagement, or monetary investment.***

## Go for It! Great Social Media Content #2020

So, look forward to your fresh 2020 social media vision with excitement, without abandoning the concepts and proof of what has worked to get you where you are now. And remember, whether you are a business or a brand, it is especially meaningful to have honest conversations around great content. When done well, your customer base will grow into advocates while revenue grows. 

![nurture your customers and clients on social media](https://blog.atomicrevenue.com/hs-fs/hubfs/nurture%20your%20tribe%20publish.png?width=918&name=nurture%20your%20tribe%20publish.png)

If you’re not sure how to create and implement a social media marketing strategy that works, feel free to [reach out](https://atomicrevenue.com/contact/) to the digital advisors at Atomic Revenue for help.

#### About Casey Karl

[Casey Karl](mailto:caseykarl@atomicrevenue.com) is an entrepreneur and social media marketer for Atomic Revenue. He is adept at building communities and helping clients fulfill their social media strategies. His degree in Psychology from the University of Iowa and years of helping businesses start, sell, support, and sustain products, projects, and programs across a range of industries, helps our diverse scope of clients do the same.  

 Topics: [customer advocacy](https://blog.atomicrevenue.com/tag/customer-advocacy), [digital customer service](https://blog.atomicrevenue.com/tag/digital-customer-service), [digital marketing](https://blog.atomicrevenue.com/tag/digital-marketing), [Digital Operations](https://blog.atomicrevenue.com/tag/digital-operations), [digital trends](https://blog.atomicrevenue.com/tag/digital-trends), [social listening](https://blog.atomicrevenue.com/tag/social-listening), [social media](https://blog.atomicrevenue.com/tag/social-media), [social media marketing](https://blog.atomicrevenue.com/tag/social-media-marketing)

Find me on:

[LinkedIn](https://www.linkedin.com/in/caseykarl/) [Twitter](https://blog.atomicrevenue.com/twitter.com/CKConcept)

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- [pricing strategy (2)](https://blog.atomicrevenue.com/tag/pricing-strategy)
- [profitability (2)](https://blog.atomicrevenue.com/tag/profitability)
- [recruiting (2)](https://blog.atomicrevenue.com/tag/recruiting)
- [saas (2)](https://blog.atomicrevenue.com/tag/saas)
- [sales collateral (2)](https://blog.atomicrevenue.com/tag/sales-collateral)
- [sales development and growth strategies (2)](https://blog.atomicrevenue.com/tag/sales-development-and-growth-strategies)
- [social listening (2)](https://blog.atomicrevenue.com/tag/social-listening)
- [st. louis (2)](https://blog.atomicrevenue.com/tag/st-louis)
- [teamwork (2)](https://blog.atomicrevenue.com/tag/teamwork)
- [types of marketing (2)](https://blog.atomicrevenue.com/tag/types-of-marketing)
- [AI adoption framework (1)](https://blog.atomicrevenue.com/tag/ai-adoption-framework)
- [AI implementation strategy (1)](https://blog.atomicrevenue.com/tag/ai-implementation-strategy)
- [AI readiness assessment (1)](https://blog.atomicrevenue.com/tag/ai-readiness-assessment)
- [Atomic Revenue Collaboratorium Denver (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-collaboratorium-denver)
- [Atomic Revenue Denver (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-denver)
- [Atomic Revenue partnership benefits (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-partnership-benefits)
- [Atomic Revenue west-coast (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-west-coast)
- [B2B content marketing (1)](https://blog.atomicrevenue.com/tag/b2b-content-marketing)
- [B2B digital marketing (1)](https://blog.atomicrevenue.com/tag/b2b-digital-marketing)
- [B2B market segmentation (1)](https://blog.atomicrevenue.com/tag/b2b-market-segmentation)
- [B2B price change (1)](https://blog.atomicrevenue.com/tag/b2b-price-change)
- [Brian Peterson, St. Louis (1)](https://blog.atomicrevenue.com/tag/brian-peterson-st-louis)
- [Business valuation (1)](https://blog.atomicrevenue.com/tag/business-valuation)
- [Buyer journey segmentation (1)](https://blog.atomicrevenue.com/tag/buyer-journey-segmentation)
- [COO (1)](https://blog.atomicrevenue.com/tag/coo)
- [Change management (1)](https://blog.atomicrevenue.com/tag/change-management)
- [Digital Operations Collaboration (1)](https://blog.atomicrevenue.com/tag/digital-operations-collaboration)
- [External market segmentation (1)](https://blog.atomicrevenue.com/tag/external-market-segmentation)
- [Facebook ROI (1)](https://blog.atomicrevenue.com/tag/facebook-roi)
- [How to know when to change pricing (1)](https://blog.atomicrevenue.com/tag/how-to-know-when-to-change-pricing)
- [How we are adapting to COVID-19 (1)](https://blog.atomicrevenue.com/tag/how-we-are-adapting-to-covid-19)
- [Increase NOI in a Down Market (1)](https://blog.atomicrevenue.com/tag/increase-noi-in-a-down-market)
- [Increase sales (1)](https://blog.atomicrevenue.com/tag/increase-sales)
- [Internal market segmentation (1)](https://blog.atomicrevenue.com/tag/internal-market-segmentation)
- [KPI Mistakes (1)](https://blog.atomicrevenue.com/tag/kpi-mistakes)
- [KPI measurement (1)](https://blog.atomicrevenue.com/tag/kpi-measurement)
- [KPIs in business (1)](https://blog.atomicrevenue.com/tag/kpis-in-business)
- [MR (1)](https://blog.atomicrevenue.com/tag/mr)
- [Mary Louis Helbig (1)](https://blog.atomicrevenue.com/tag/mary-louis-helbig)
- [Mixed reality (1)](https://blog.atomicrevenue.com/tag/mixed-reality)
- [Mixed reality for sales (1)](https://blog.atomicrevenue.com/tag/mixed-reality-for-sales)
- [NIS (1)](https://blog.atomicrevenue.com/tag/nis)
- [Predictable Revenue (1)](https://blog.atomicrevenue.com/tag/predictable-revenue)
- [Profitability Practice Leader (1)](https://blog.atomicrevenue.com/tag/profitability-practice-leader)
- [QBR (1)](https://blog.atomicrevenue.com/tag/qbr)
- [Quarterly Business Review (1)](https://blog.atomicrevenue.com/tag/quarterly-business-review)
- [RevOps Strategy (1)](https://blog.atomicrevenue.com/tag/revops-strategy)
- [RevOps alignment (1)](https://blog.atomicrevenue.com/tag/revops-alignment)
- [SalesOps (1)](https://blog.atomicrevenue.com/tag/salesops)
- [Scorecard (1)](https://blog.atomicrevenue.com/tag/scorecard)
- [Scott Sinning (1)](https://blog.atomicrevenue.com/tag/scott-sinning)
- [Steph Hermanson (1)](https://blog.atomicrevenue.com/tag/steph-hermanson)
- [Succession Planning (1)](https://blog.atomicrevenue.com/tag/succession-planning)
- [Top 10 Challenges 2024 (1)](https://blog.atomicrevenue.com/tag/top-10-challenges-2024)
- [Top 40 Under 40 St. Louis (1)](https://blog.atomicrevenue.com/tag/top-40-under-40-st-louis)
- [VR (1)](https://blog.atomicrevenue.com/tag/vr)
- [Web Design (1)](https://blog.atomicrevenue.com/tag/web-design)
- [advisory board (1)](https://blog.atomicrevenue.com/tag/advisory-board)
- [amazon (1)](https://blog.atomicrevenue.com/tag/amazon)
- [artificial intelligence (1)](https://blog.atomicrevenue.com/tag/artificial-intelligence)
- [books (1)](https://blog.atomicrevenue.com/tag/books)
- [brand strategy (1)](https://blog.atomicrevenue.com/tag/brand-strategy)
- [brochures (1)](https://blog.atomicrevenue.com/tag/brochures)
- [build-up method (1)](https://blog.atomicrevenue.com/tag/build-up-method)
- [business cost reduction (1)](https://blog.atomicrevenue.com/tag/business-cost-reduction)
- [business expense reduction (1)](https://blog.atomicrevenue.com/tag/business-expense-reduction)
- [business owner (1)](https://blog.atomicrevenue.com/tag/business-owner)
- [business value (1)](https://blog.atomicrevenue.com/tag/business-value)
- [careers (1)](https://blog.atomicrevenue.com/tag/careers)
- [chatbots (1)](https://blog.atomicrevenue.com/tag/chatbots)
- [cmo (1)](https://blog.atomicrevenue.com/tag/cmo)
- [collision conference (1)](https://blog.atomicrevenue.com/tag/collision-conference)
- [command and control (1)](https://blog.atomicrevenue.com/tag/command-and-control)
- [company risk factors (1)](https://blog.atomicrevenue.com/tag/company-risk-factors)
- [conference (1)](https://blog.atomicrevenue.com/tag/conference)
- [content marketing strategy (1)](https://blog.atomicrevenue.com/tag/content-marketing-strategy)
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- [cost reduction analysis (1)](https://blog.atomicrevenue.com/tag/cost-reduction-analysis)
- [cost reduction solutions (1)](https://blog.atomicrevenue.com/tag/cost-reduction-solutions)
- [cost reduction strategies (1)](https://blog.atomicrevenue.com/tag/cost-reduction-strategies)
- [covid19 (1)](https://blog.atomicrevenue.com/tag/covid19)
- [cross-sell (1)](https://blog.atomicrevenue.com/tag/cross-sell)
- [customer referals (1)](https://blog.atomicrevenue.com/tag/customer-referals)
- [customer success consultant (1)](https://blog.atomicrevenue.com/tag/customer-success-consultant)
- [customer success operations (1)](https://blog.atomicrevenue.com/tag/customer-success-operations)
- [data-driven customer success indicators (1)](https://blog.atomicrevenue.com/tag/data-driven-customer-success-indicators)
- [design (1)](https://blog.atomicrevenue.com/tag/design)
- [design mistakes (1)](https://blog.atomicrevenue.com/tag/design-mistakes)
- [diagnose (1)](https://blog.atomicrevenue.com/tag/diagnose)
- [differentiation (1)](https://blog.atomicrevenue.com/tag/differentiation)
- [digital content marketing (1)](https://blog.atomicrevenue.com/tag/digital-content-marketing)
- [digital trends 2022 (1)](https://blog.atomicrevenue.com/tag/digital-trends-2022)
- [ecommerce (1)](https://blog.atomicrevenue.com/tag/ecommerce)
- [enterprise university (1)](https://blog.atomicrevenue.com/tag/enterprise-university)
- [entrepreneurship (1)](https://blog.atomicrevenue.com/tag/entrepreneurship)
- [entreprenuer (1)](https://blog.atomicrevenue.com/tag/entreprenuer)
- [expense analysis (1)](https://blog.atomicrevenue.com/tag/expense-analysis)
- [expense management solutions (1)](https://blog.atomicrevenue.com/tag/expense-management-solutions)
- [expense reduction (1)](https://blog.atomicrevenue.com/tag/expense-reduction)
- [expense reduction consulting (1)](https://blog.atomicrevenue.com/tag/expense-reduction-consulting)
- [fractional CFO (1)](https://blog.atomicrevenue.com/tag/fractional-cfo)
- [fractional Chief Operating Officer (COO) (1)](https://blog.atomicrevenue.com/tag/fractional-chief-operating-officer-coo)
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- [fractional Chief Technology Officer (CTO) (1)](https://blog.atomicrevenue.com/tag/fractional-chief-technology-officer-cto)
- [fractional Digital Operations Leader (1)](https://blog.atomicrevenue.com/tag/fractional-digital-operations-leader)
- [fractional Sales Leader (1)](https://blog.atomicrevenue.com/tag/fractional-sales-leader)
- [generation z (1)](https://blog.atomicrevenue.com/tag/generation-z)
- [glenn mahnken (1)](https://blog.atomicrevenue.com/tag/glenn-mahnken)
- [graphic design (1)](https://blog.atomicrevenue.com/tag/graphic-design)
- [hiring (1)](https://blog.atomicrevenue.com/tag/hiring)
- [how to market a new service offering (1)](https://blog.atomicrevenue.com/tag/how-to-market-a-new-service-offering)
- [how to reduce cost (1)](https://blog.atomicrevenue.com/tag/how-to-reduce-cost)
- [infographics (1)](https://blog.atomicrevenue.com/tag/infographics)
- [instagram (1)](https://blog.atomicrevenue.com/tag/instagram)
- [iten (1)](https://blog.atomicrevenue.com/tag/iten)
- [lead gen (1)](https://blog.atomicrevenue.com/tag/lead-gen)
- [lead generation companies (1)](https://blog.atomicrevenue.com/tag/lead-generation-companies)
- [logo design (1)](https://blog.atomicrevenue.com/tag/logo-design)
- [management (1)](https://blog.atomicrevenue.com/tag/management)
- [market segmentation (1)](https://blog.atomicrevenue.com/tag/market-segmentation)
- [mixed reality technology for business (1)](https://blog.atomicrevenue.com/tag/mixed-reality-technology-for-business)
- [new orleans (1)](https://blog.atomicrevenue.com/tag/new-orleans)
- [new product launch (1)](https://blog.atomicrevenue.com/tag/new-product-launch)
- [optimization (1)](https://blog.atomicrevenue.com/tag/optimization)
- [optimize (1)](https://blog.atomicrevenue.com/tag/optimize)
- [optimize business post-pandemic (1)](https://blog.atomicrevenue.com/tag/optimize-business-post-pandemic)
- [outsourcing (1)](https://blog.atomicrevenue.com/tag/outsourcing)
- [partnership (1)](https://blog.atomicrevenue.com/tag/partnership)
- [partnership benefits (1)](https://blog.atomicrevenue.com/tag/partnership-benefits)
- [payability (1)](https://blog.atomicrevenue.com/tag/payability)
- [reading (1)](https://blog.atomicrevenue.com/tag/reading)
- [reporting (1)](https://blog.atomicrevenue.com/tag/reporting)
- [resolve (1)](https://blog.atomicrevenue.com/tag/resolve)
- [revenue methodology (1)](https://blog.atomicrevenue.com/tag/revenue-methodology)
- [revenue model (1)](https://blog.atomicrevenue.com/tag/revenue-model)
- [revenue operations optimization (1)](https://blog.atomicrevenue.com/tag/revenue-operations-optimization)
- [roi (1)](https://blog.atomicrevenue.com/tag/roi)
- [sales hiring (1)](https://blog.atomicrevenue.com/tag/sales-hiring)
- [sales renewal (1)](https://blog.atomicrevenue.com/tag/sales-renewal)
- [sales representative (1)](https://blog.atomicrevenue.com/tag/sales-representative)
- [sales validation (1)](https://blog.atomicrevenue.com/tag/sales-validation)
- [salesperson (1)](https://blog.atomicrevenue.com/tag/salesperson)
- [snapchat (1)](https://blog.atomicrevenue.com/tag/snapchat)
- [sponsor (1)](https://blog.atomicrevenue.com/tag/sponsor)
- [startups (1)](https://blog.atomicrevenue.com/tag/startups)
- [steps to MR content creation (1)](https://blog.atomicrevenue.com/tag/steps-to-mr-content-creation)
- [storytelling (1)](https://blog.atomicrevenue.com/tag/storytelling)
- [tableau (1)](https://blog.atomicrevenue.com/tag/tableau)
- [tara kinney (1)](https://blog.atomicrevenue.com/tag/tara-kinney)
- [up-sell (1)](https://blog.atomicrevenue.com/tag/up-sell)
- [valuation process (1)](https://blog.atomicrevenue.com/tag/valuation-process)
- [video marketing (1)](https://blog.atomicrevenue.com/tag/video-marketing)
- [video production (1)](https://blog.atomicrevenue.com/tag/video-production)
- [videographer (1)](https://blog.atomicrevenue.com/tag/videographer)
- [voice search (1)](https://blog.atomicrevenue.com/tag/voice-search)
- [website costs (1)](https://blog.atomicrevenue.com/tag/website-costs)
- [website redesign (1)](https://blog.atomicrevenue.com/tag/website-redesign)
- [youtube (1)](https://blog.atomicrevenue.com/tag/youtube)

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