Why is Command and Control Workplace Culture Bad for Business?

Posted by Tara Kinney

At Atomic Revenue we are huge proponents of self-managed teams.  Not only do we value the expertise and capability of everyone we hire, but we also recognize the huge opportunity for reducing costs and improving results when management time and energy can focus on progress versus oversight.

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Enterprise Bank Case Study: Marketing Attribution Metrics, Data Strategy & Budget Alignment

Posted by Tara Kinney

Enterprise Bank & Trust was founded over 30 years ago on the idea of serving the lifetime financial needs of privately-held businesses, their owner families and other success-minded individuals.

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Why Should Video Matter to My Company?

Posted by Steph Nissen

Video marketing continues to rise as one of the most popular and effective forms of marketing. While relatively new to many businesses still in the digital marketing world, it tends to outperform many traditionally-used marketing methods.

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5 Considerations in Sales Collateral That Are NOT About Design

Posted by Glenn Mahnken

External guidelines are critical in the design process, needed to assure alignment among all parties involved in your sales efforts. The development and use of a Creative Brief can be an extremely valuable tool in achieving message consistency and clarity.

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