Effective cash flow management is essential for B2B tech and engineering companies aiming to scale while maintaining financial stability. Without a clear strategy to optimize revenue, manage expenses, and build customer trust, growth can quickly stall. This week in the "Top 10 B2B Challenges 2024" series, we focus on strategies to strengthen cash flow, from pricing decisions to financial modeling, ensuring your company remains on a solid foundation.
As a Partner at B2B CFO® and trusted Business Advisor, one of the most common questions I hear and areas of uncertainty with my clients surrounds “price.” As business owners, we have so many worries when it comes to pricing. Is my price too high? Is my price too low? Will I be able to underbid my competitor? How do I set a pricing strategy?
