7 Digital Trends for 2022 that Support B2B Revenue Operations

Understanding and adopting the latest digital trends will help you stay competitive in an ever-changing business landscape and improve profitability. So, what are the digital trends for 2022 that really matter? Which digital trends will help grow that bottom line? Which ones are trendy and which ones are must-haves? I've found 7 that support  B2B revops and are my MUSTS for the year.

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Are Digital Marketing and Marketing the Same Thing?

"It depends" is one of the most frustrating answers to a question. What does it cost? It depends. How long will it take? It depends. Are you available? It depends. It feels like a non-answer. A cop-out. A skirting of commitment. Avoidance. But other times, “it depends” is very real. It is a conditional answer. For example, a price can be quantity dependent or tiered for the level of support needed. Delivery times can also be dependent on when a service is needed (is it an emergency?), location, and backorders.

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#2020 Social Media – Back to Basics?

When initially discussing this post with my Atomic Revenue colleague Steph Nissen, I envisioned a flashy, trend-laden piece that would have readers licking their chops ready to launch into the new decade with the glitziest social media updates ever – #2020vision!

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What's on the Digital Radar for 2019


The goal of digital operations (re digital marketing, digital sales, and digital customer service) – no matter what year it is, who our target market is, or what technologies emerge – is to get and keep your audience’s attention.

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