---
title: Blog | Steph Hermanson, CRO
description: Steph Hermanson is the former CRO at Atomic Revenue. Steph works on creating and managing revenue operations strategies and programs, fueled by digital and technology. She focuses on KPI development and analytics, web design/development, marketing automation, social media, and more. Her primary driver is finding the ROI everything a company is doing. She is a national speaker focusing on revenue and digital operations, analytics, and ROI.
---
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# Blog
## Steph Hermanson, CRO
Steph Hermanson is the former CRO at Atomic Revenue. Steph works on creating and managing revenue operations strategies and programs, fueled by digital and technology. She focuses on KPI development and analytics, web design/development, marketing automation, social media, and more. Her primary driver is finding the ROI everything a company is doing. She is a national speaker focusing on revenue and digital operations, analytics, and ROI.
Find me on:
### Recent Posts
[](https://blog.atomicrevenue.com/hiring-and-retaining-successful-salespeople-omiga-case-study)
## [Hiring and Retaining Successful Salespeople: OMiga Case Study](https://blog.atomicrevenue.com/hiring-and-retaining-successful-salespeople-omiga-case-study)
Posted by [Steph Hermanson, CRO](https://blog.atomicrevenue.com/author/steph-nissen)
Ed Hagen and Dan Sills founded [OMiga](http://www.omiga.one/) in St. Louis, Missouri, to tailor back-office support for small to medium-sized businesses. They found the company growing rapidly, requiring them to concentrate on running the business more often than selling, so they engaged Atomic Revenue to assist with hiring their inaugural salespeople. Read on to find out how they achieved incredible sales results that went beyond the scope of their original request.
[Read More](https://blog.atomicrevenue.com/hiring-and-retaining-successful-salespeople-omiga-case-study)
[](https://blog.atomicrevenue.com/7-digital-trends-for-2022-that-support-b2b-revenue-operations)
## [7 Digital Trends for 2022 that Support B2B Revenue Operations](https://blog.atomicrevenue.com/7-digital-trends-for-2022-that-support-b2b-revenue-operations)
Posted by [Steph Hermanson, CRO](https://blog.atomicrevenue.com/author/steph-nissen)
Understanding and adopting the latest digital trends will help you stay competitive in an ever-changing business landscape and improve profitability. So, what are the digital trends for 2022 that really matter? Which digital trends will help grow that bottom line? Which ones are trendy and which ones are must-haves? I've found 7 that support B2B revops and are my MUSTS for the year.
[Read More](https://blog.atomicrevenue.com/7-digital-trends-for-2022-that-support-b2b-revenue-operations)
[](https://blog.atomicrevenue.com/atomic-revenue-wins-first-review-on-clutch-b2b-go-to-market-services)
## [Atomic Revenue Wins First Clutch Review: B2B Go-To-Market Services](https://blog.atomicrevenue.com/atomic-revenue-wins-first-review-on-clutch-b2b-go-to-market-services)
Posted by [Steph Hermanson, CRO](https://blog.atomicrevenue.com/author/steph-nissen)
A strong B2B go-to-market strategy must have messaging elements like target market and competitive differentiation, brand strategy, and supporting digital operations elements, such as websites. Integrating branding with effective, customer-friendly web design is a key step in making an impression and being memorable among website visitors and potential customers. [Consistency and creativity are essential](https://99designs.com/blog/web-digital/build-brand-consistency/) to creating an effective go-to-market strategy and a recognizable brand with a powerful digital footprint and do it well.
[Read More](https://blog.atomicrevenue.com/atomic-revenue-wins-first-review-on-clutch-b2b-go-to-market-services)
[](https://blog.atomicrevenue.com/digital-marketing-vs-traditional-marketing)
## [Are Digital Marketing and Marketing the Same Thing?](https://blog.atomicrevenue.com/digital-marketing-vs-traditional-marketing)
Posted by [Steph Hermanson, CRO](https://blog.atomicrevenue.com/author/steph-nissen)
"It depends" is one of the most frustrating answers to a question. What does it cost? It depends. How long will it take? It depends. Are you available? It depends. It feels like a non-answer. A cop-out. A skirting of commitment. Avoidance. But other times, “it depends” is very real. It is a conditional answer. For example, a price can be quantity dependent or tiered for the level of support needed. Delivery times can also be dependent on when a service is needed (is it an emergency?), location, and backorders.
[Read More](https://blog.atomicrevenue.com/digital-marketing-vs-traditional-marketing)
[](https://blog.atomicrevenue.com/case-study-how-a-fire-protection-engineering-firm-increased-noi-down-market)
## [How a Fire Protection Engineering Firm Increased NOI in a Down Market](https://blog.atomicrevenue.com/case-study-how-a-fire-protection-engineering-firm-increased-noi-down-market)
Posted by [Steph Hermanson, CRO](https://blog.atomicrevenue.com/author/steph-nissen)
When Atomic Revenue met the AIE management team in 2019, the company was facing a myriad of challenges, including, but not limited to, the fact that most revenue was tied to one client who was contemplating a reduced contract. AIE, also known as Alternatives in Engineering, also had a confusing brand identity, a website security issue, a longer sales cycle than most, trade show spend that was not paying off, and a multi-generational family leadership team taking over the company. Then the pandemic hit, and their largest client did, in fact, minimize their service contract.
[Read More](https://blog.atomicrevenue.com/case-study-how-a-fire-protection-engineering-firm-increased-noi-down-market)
[](https://blog.atomicrevenue.com/chief-revenue-officer)
## [Empowering a Strong CRO: What is Needed for Success](https://blog.atomicrevenue.com/chief-revenue-officer)
Posted by [Steph Hermanson, CRO](https://blog.atomicrevenue.com/author/steph-nissen)
An effective Chief Revenue Officer is an integrator. A successful facilitator. A tech-savvy leader who is the champion of companywide objectives across all departments. Ultimately, a CRO knows when, where, and how to ensure anything and everything that affects revenue outcomes – all people, process, and data – is on track.
[Read More](https://blog.atomicrevenue.com/chief-revenue-officer)
[](https://blog.atomicrevenue.com/whats-a-typical-engagement-with-atomic-revenue)
## [What’s a Typical Engagement with Atomic Revenue?](https://blog.atomicrevenue.com/whats-a-typical-engagement-with-atomic-revenue)
Posted by [Steph Hermanson, CRO](https://blog.atomicrevenue.com/author/steph-nissen)
How does your company make money? How difficult is it to reach your goals? Where do even start to affect change? To answer these and other important questions, [Atomic Revenue](https://www.atomicrevenue.com/expertise/) looks at the entire process of how revenue flows through your company, starting with a diagnosis of over 130 revenue-related processes to learn what roadblocks need to be removed. Then we resolve the issues with a data-driven strategy, and finally optimize the results to ensure you reach your revenue goals with more efficiency and less struggle, year-over-year.
[Read More](https://blog.atomicrevenue.com/whats-a-typical-engagement-with-atomic-revenue)
[](https://blog.atomicrevenue.com/7-things-that-happen-after-auditing-your-digital-marketing)
## [7 Things that Happen After Auditing Your Digital Marketing](https://blog.atomicrevenue.com/7-things-that-happen-after-auditing-your-digital-marketing)
Posted by [Steph Hermanson, CRO](https://blog.atomicrevenue.com/author/steph-nissen)
Since your business’s digital footprint has never been more important, you took the first step to make sure it’s the best it can be with an audit. At Atomic Revenue we call these Digital Operations Audits. But now what? What did you do with the information gathered from that audit? Now you have all this info, but where do you start?
[Read More](https://blog.atomicrevenue.com/7-things-that-happen-after-auditing-your-digital-marketing)
[](https://blog.atomicrevenue.com/what-is-digital-operations)
## [What is “Digital Operations?”](https://blog.atomicrevenue.com/what-is-digital-operations)
Posted by [Steph Hermanson, CRO](https://blog.atomicrevenue.com/author/steph-nissen)
Digital Operations encompasses your entire digital footprint and the results from your digital marketing, sales, and customer advocacy efforts. Each element of your digital presence must not only have its own strategy but work in correlation with every other element. Your website is your primary piece of online real estate, but how does social media marketing feed into that?
What is your content strategy to drive qualified leads? How does marketing automation play into developing those leads to be sales-ready? Does your online presence encourage your community to advocate on your behalf? If you’re not sure, it may be time to rethink your digital operations approach.
[Read More](https://blog.atomicrevenue.com/what-is-digital-operations)
[](https://blog.atomicrevenue.com/how-to-use-your-crm-to-grow-sales-in-any-economy)
## [How to Use Your CRM to Grow Sales in Any Economy](https://blog.atomicrevenue.com/how-to-use-your-crm-to-grow-sales-in-any-economy)
Posted by [Steph Hermanson, CRO](https://blog.atomicrevenue.com/author/steph-nissen)
When it comes to lowering your customer acquisition cost (CAC) and increasing revenue, it’s no longer optional to have a Customer Relationship Management tool or “CRM” and not use it to its fullest extent. Especially now – we are in the age of digital selling and customer relations like never before.
[Read More](https://blog.atomicrevenue.com/how-to-use-your-crm-to-grow-sales-in-any-economy)
[All posts](https://blog.atomicrevenue.com/all) [Next](https://blog.atomicrevenue.com/author/steph-nissen/page/2)
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