Blog

Are you on LinkedIn but unsure of what it can do for you and how to best utilize the space? You’re not alone. Many business owners, company executives, and sales professionals have a LinkedIn profile but rarely post, follow, engage, and use this social media platform to its fullest extent. LinkedIn is still the #1 social tool to professionally communicate and connect with B2B prospects and stay top-of-mind with current connections. It only takes minutes per day to optimize your presence and grow your brand – and it’s free! Here are some easy tips and proven methods for using LinkedIn to prospect and grow sales.

Does implementing an effective marketing strategy feel like taming a tornado? Between the data, marketing channels, new tools,  algorithm changes, and sales tactics - it can seem overwhelming to generating new sales and increase revenue with today's marketing when you try to take this in-house. That’s why hiring a reputable marketing agency that specializes in the marketing and sales process from top-of-funnel down, with end-to-end production™ and measurable revenue outcomes, is essential to business growth.

The goal of digital operations (re digital marketing, digital sales, and digital customer service) – no matter what year it is, who our target market is, or what technologies emerge – is to get and keep your audience’s attention.

Whether it’s a challenge we’ve faced first hand at Atomic Revenue, or a barrier to growth we’ve helped a client solve, our team has learned not only from experience but by being avid readers. We decided to put our heads together to come up with this list of reads that we consider to be game changers. These are the 10 books every business owner should read this year. 

If “customer satisfaction” is the main goal you strive for in your business, then you are severely missing the mark. Unhappy customers almost always, without a doubt, complain and tell others about poor experiences with your company, while satisfied customers are generally just that – content and happy with your product or service but usually very quiet about it!

This is a statistic I found that explains where marketers were when it comes to measuring social media ROI in 2011:

Video marketing continues to rise as one of the most popular and effective forms of marketing. While relatively new to many businesses still in the digital marketing world, it tends to outperform many traditionally-used marketing methods.

Hailed as “North America’s fastest growing tech conference”, Collision Conference unites global leaders like Google and Cisco with budding startups and investors from all around the world. Atomic Revenue attended Collision Conference 2018 in New Orleans last month and we absorbed valuable insights from some thought-provoking sessions as well as made connections with some emerging tech start-ups from around the globe. We want to highlight some of our top takeaways for you here and help you decide if Collision, which moves to Toronto next year, is an event you should add to your conference list.

The Atomic Revenue team recently attended the 6th annual Midwest Digital Marketing Conference (MDMC) put on by University of Missouri - St. Louis (UMSL). MDMC is a nonprofit event. All proceeds go to #MDMC Marketing Scholarship Fund, a UMSL Undergraduate Marketing Scholarship. If that wasn’t a good enough reason to support this event here in our own backyard, the content and networking opportunities sure are for us!

Why do companies outsource digital marketing? Many companies consider outsourcing to fill the gaps in their current expertise pool, to find a more cost-effective alternative to hiring in-house, and to free up their time to focus on the business’ core competencies. But you must work with dependable marketing outsourcing companies to ensure uninterrupted business. First, let’s think about the marketing department specifically and how the benefits of outsourcing marketing can improve your business.