In today’s competitive landscape, companies often allocate a significant portion of their budget to marketing and sales. According to industry research, businesses typically spend about 37% of their revenue on digital, marketing, and sales operations. Yet, despite this hefty investment, many businesses aren’t seeing the returns they expect.
In today’s competitive landscape, engineering or technical professional services, and technology service providers are tasked with delivering high-value solutions to clients while maintaining efficient and scalable sales operations. As companies in these fields look to grow, they often encounter unique challenges: aligning technical expertise with sales processes, capturing qualified leads, and structuring teams to manage increasing demand without compromising service quality.
Change is an inevitable part of business, especially for small to midsized companies striving for growth. Yet, how you approach change can determine whether your business thrives or spirals into chaos. Companies that embrace change can risk overwhelming their staff with too much volatility. And companies where organizational shifts are rare can find their staff wary and resistant when needed transformations are introduced.
