External guidelines are critical in the design process, needed to assure alignment among all parties involved in your sales efforts. The development and use of a Creative Brief can be an extremely valuable tool in achieving message consistency and clarity.
When it comes to the topic of B2B sales collateral resources, certain questions are frequently asked:
As a young graphic designer, I came up in the agency world as many of us do. I worked on typical projects such as packaging, collateral, websites, branding, etc. without much involvement in the "why" of what was being designed. My main goal was to “impress my boss” and “prove my worth” by creating aesthetically pleasing work.