For decades, a nationwide commercial real estate brokerage specializing in triple-net lease property investments was very successful without a lot of marketing. Up until the last few years, they had healthy inbound leads from repeat clientele and referrals and required very few lead-generating activities. However, as competition increased and the market evolved with online services, business began to stagnate. That’s when they decided to try digital marketing to increase revenue, and, after a year of allocating time and money to the effort, their attempt failed.
Gone are the days when basic information on a landing page will convert leads into sales. Your website – your number one salesperson – is often the first encounter a potential customer will have with your business. It must reflect YOU and solve your customers’ problems easily.