The search for a Chief Marketing Officer (CMO) can be long and expensive, and even more so if the wrong person is chosen and there’s an influx of instability. Therefore, while taking the time to fill the CMO position with the right person, a fractional executive combined with a team of subject matter experts (SMEs) can keep a company moving forward during the CMO search. This is where the Atomic Revenue and IPRO collaboration began.
Companies of all sizes – from regional business startups to worldwide Fortune 100 companies – are increasingly hiring fractional executives and fractional management. The many advantages have become clear, including depth and breadth of executive expertise, an objective perspective, and a measurable, faster return on investment.