Navigating Competitive Pressure: 2024 Insights for B2B Tech and Engineering

In the fast-paced B2B tech and engineering sectors, staying ahead of competitors is no longer just about having a great product or service. It’s about carving out your unique space in the market and building a foundation that communicates your value clearly and persuasively. In Week 9 of our Top 10 Challenges series, we’re tackling the complex landscape of competitive pressure and how to overcome it with strategic insights.
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What Does It Mean to Be Data-Driven?

In the modern business world, there are certain terms and phrases related to data that are important yet poorly understood because they’re often misused or made to seem overly complex. I’ve clarified the meaning of some of this terminology before, and today I want to talk about one specific adjective that you’ve probably seen countless times on LinkedIn, company websites (including this one), and business publications from Forbes to Fast Company: data-driven.

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7 Things to Consider Before a Price Change

In today’s dynamic global economy, we all know that change is constant and increasingly faster. Your company’s ability and agility to adjust quickly to market changes impacts your revenues and profitability, especially when it comes to pricing and price changes.

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What’s a Typical Engagement with Atomic Revenue?

How does your company make money? How difficult is it to reach your goals? Where do even start to affect change? To answer these and other important questions, Atomic Revenue looks at the entire process of how revenue flows through your company, starting with a diagnosis of over 130 revenue-related processes to learn what roadblocks need to be removed. Then we resolve the issues with a data-driven strategy, and finally optimize the results to ensure you reach your revenue goals with more efficiency and less struggle, year-over-year.

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Will Our New Revenue Model Produce ROI?

Are you one of the B2B or B2C organizations adjusting lead generation and selling tactics to increase revenue and set the stage for continued growth in this new business environment? If so, how do you validate your new or adjusted revenue model and determine if it will produce a return on investment (ROI) for the required resource allocation? 

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