---
title: Will Our New Revenue Model Produce ROI?
description: In today's COVID-19 marketplace, will your new revenue model produce ROI? Learn how to evaluate your new strategy and increase your chance of ROI success.
image: https://blog.atomicrevenue.com/hubfs/new-revenue-model-ROI.jpg
---

[![Atomic Revenue Logo_Full Color_Horizontal-2](https://blog.atomicrevenue.com/hs-fs/hubfs/Atomic%20Revenue%20Logo_Full%20Color_Horizontal-2.png?width=4628&height=1071&name=Atomic%20Revenue%20Logo_Full%20Color_Horizontal-2.png "Atomic Revenue Logo_Full Color_Horizontal-2")](https://atomicrevenue.com/)

- [HOME](https://atomicrevenue.com/)
- [EXPERTISE](https://atomicrevenue.com/expertise/)
- [SOLUTIONS](https://atomicrevenue.com/solutions/) 
    - [The Million Dollar Growth Pact](https://atomicrevenue.com/mdgp/)
    - [Revenue Operating Plan](https://www.atomicrevenue.com/solutions/revenue-operating-plan/)
    - [Revenue Enablement Solutions](https://www.atomicrevenue.com/solutions/revenue-enablement-solutions/)
    - [Optimize Revenue Performance](https://www.atomicrevenue.com/solutions/optimize/)
- [RESOURCES](https://atomicrevenue.com/resources/) 
    - [Video Insights](https://www.atomicrevenue.com/resources/video-insights/)
    - [Blog](https://blog.atomicrevenue.com/)
    - [News](https://atomicrevenue.com/resources/news/)
    - [Case Studies](https://blog.atomicrevenue.com/tag/case-studies)
    - [Downloads](https://www.atomicrevenue.com/resources/downloads/)
- [ABOUT](https://atomicrevenue.com/about-us/) 
    - [PARTNER PROGRAM](https://atomicrevenue.com/partner-program/)
    - [CAREERS](https://www.atomicrevenue.com/careers/)
- [CONTACT](https://atomicrevenue.com/contact/)

# Will Our New Revenue Model Produce ROI?

Posted by [Brian Peterson, COO](https://blog.atomicrevenue.com/author/brian-peterson-coo)

![Brian Peterson, COO](https://blog.atomicrevenue.com/hubfs/brian.png)

![new-revenue-model-ROI](https://blog.atomicrevenue.com/hs-fs/hubfs/new-revenue-model-ROI.jpg?width=1024&name=new-revenue-model-ROI.jpg)

Are you one of the B2B or B2C organizations adjusting lead generation and selling tactics to increase revenue and set the stage for continued growth in this new business environment? If so, how do you validate your new or adjusted revenue model and determine if it will produce a return on investment (ROI) for the required resource allocation? 

To learn the most efficient way to implement a new-and-improved revenue strategy and determine if it will produce the ROI you’re hoping for, keep reading.

## Review Every Step in Revenue Operations & Business Operations Process

Amid the COVID economy, many companies are trying new revenue models based on gut instinct or a hurry-up-and-sell-however-you-can sales approach. This may work in the short term, but it will not yield revenue results going forward. To generate profitability you can count on, your [revenue methodology](https://www.atomicrevenue.com/expertise/revenue-operations/) needs to involve every area of your business and account for operational impacts. 

To increase revenue, you don’t just hire more salespeople. Instead, you need to look at every step in the [lead generation](https://www.atomicrevenue.com/expertise/lead-generation/), [sales conversion](https://www.atomicrevenue.com/expertise/sales-conversion/), and [customer advocacy](https://www.atomicrevenue.com/expertise/customer-advocacy/) process then adjust that process as-needed based on collected data. Removing traditional silos and encouraging collaboration between departments is necessary for success since every revenue-generating step has a ripple effect through all aspects of your company.

 

![review all revenue generating steps in your business](https://blog.atomicrevenue.com/hs-fs/hubfs/revenue-generating-steps.jpg?width=1024&name=revenue-generating-steps.jpg)

For example, if your new revenue plan includes targeting a buying audience with more decision-makers, one that requires more solutions-based selling versus an established product-differentiation selling approach, this increases your requirements for effective sales validation and sales enablement. Now your complete revenue operations structure, including marketing operations, [digital operations](https://blog.atomicrevenue.com/what-is-digital-operations), sales operations, and customer operations will determine what changes need to be made to support your [new revenue production goals](https://blog.atomicrevenue.com/why-revenue-operations-is-more-important-in-times-of-economic-uncertainty) while retaining the original buying audience. Will you need to add staff to support revenue growth or do you have excess capacity in each of the required areas? 

Once you determine your new revenue model, be aware that it will impact more than the just the revenue operations element of your company. It is also imperative to assess every area of [business operations](https://blog.atomicrevenue.com/is-business-operations-the-same-as-revenue-operations) including finance, production, human resources, and IT in addition to revenue operations because each plays a role in revenue generation. Will you need to modify any finance or production processes? Will the incentive structure for the revenue operations team need to be refined to incent growth in both the new and existing approaches? Do you need new legal contracts, pricing strategy, or logistics to support the new revenue method?

These are the next steps in validating if your updated revenue methodology will produce an ROI. Otherwise, it can be costly to implement without any guarantee that it will yield revenue results.

*Revenue optimization requires a well-coordinated strategy that aligns over 200 tactics from every corner of your company to positively affect marketing, sales, and customer initiatives. Failure at any one of the 200+ points will slow your progress.*

## 6 Make-or-Break Validations Before You Start a New Revenue Strategy

To determine if the ROI and profitability of sales will be worth the cost to pursue your new revenue strategy, and before you hire a marketing agency or a new sales manager, you should complete a thorough analysis of the potential costs and opportunity. 

Start by satisfying these six steps and answering the questions with accurate data.

1. What is my current cost of sales as a percent of total revenue? Look at marketing, sales, labor, commissions, advertising, agencies, technology, etc., – all company costs associated with generating revenue via current methods.
2. What would it cost to pursue a new revenue opportunity? This would be a solid estimate inclusive of all the same factors as cited above but exclusive to the new revenue method.
3. How much revenue would the new method need to generate to achieve the same cost-of-sales as a percent of revenue exclusively associated with the new pursuit? What is the total downside risk if we don’t meet the goals versus the upside potential if we exceed them?
4. Analyze market opportunities to determine revenue potential and revenue timeline by industry segment for new revenue production method.   
5. Assess attrition expectations for the current revenue production if adding a new method moves some purchases/transactions to a different revenue channel (net neutral). Other impacts to existing revenue methods will amplify and detract from revenue results, so be sure to evaluate for net gain ROI.
6. Determine which combination of market segments, if any, meet cost-of-sales as a percentage of revenue threshold in currently addressable markets to yield an acceptable ROI and determine a solid timeline how long it will take to achieve that ROI.  

Now that you have analyzed the potential of your new revenue model, caring for all the resource requirements for both revenue operations and business operations, the final “must-have” before launching into a new revenue opportunity is the [KPI infrastructure](https://www.atomicrevenue.com/solutions/optimize/) to measure progress, refine process, and make decisions as you go. This KPI data helps you set goals, manage performance, and predict EBITDA impacts of a new revenue method using a continuous improvement and refinement approach.

*When your people, process, and data are aligned, you can enjoy successful end-to-end revenue production™ with profitable results.*

## Measurements of Total Costs to Outcomes

Do you have KPI data that measures total costs to outcomes for each stage of the buyer journey for each customer segment and [lead source](https://blog.atomicrevenue.com/what-is-lead-scoring-why-is-it-critical-to-marketing-roi) for your *current* revenue strategy? 

This data allows for the integration of a new revenue methodology with an ROI calculation that addresses the impact on existing revenue capabilities, performance in comparison to current benchmarks, and ROI accuracy with the profitability of new revenue methodology calculated against that of existing revenue methodology based on cost-of-sales as a percent of revenue benchmarks.

Because you cannot manage what you cannot measure, [KPIs and data dashboards](https://www.atomicrevenue.com/romaas/) are essential to understanding whether the ROI on your new revenue strategy will be worth the costs. Once you have quantified the information, you can implement your plan or reassess and adjust it until you feel confident it will produce the desired ROI outcomes, or at the very least, you can cut your losses before you spend more money than you are willing to risk.

![how to manage ROI you cannot measure](https://blog.atomicrevenue.com/hs-fs/hubfs/roi-measure.jpg?width=1024&name=roi-measure.jpg)

## Solutions to a New Revenue Operations Strategy & ROI

As a result of COVID-19, a “new normal” has been imposed upon us, requiring a widespread shift in how we do business. For some, this includes completely new revenue-generating activities. For others, the shifting paradigm to nearly all digital engagement is familiar but has never been the sole method of revenue production. 

Some companies are all eCommerce and need to add strategic accounts while others have only ever relied on in-person sales and need to incorporate digital selling. Other companies are launching new products or services as a result of the pandemic and want to expedite revenue production in new markets to offset losses in others. These are unprecedented times where cash and ROI are critical for your future; invest successfully to grow your company through the “next normal.”

![how to implement a new revenue model](https://blog.atomicrevenue.com/hs-fs/hubfs/identify-prioritize-manage.jpg?width=1024&name=identify-prioritize-manage.jpg)

If you’re not sure how to create or measure a new revenue operations strategy, [Atomic Revenue](https://www.atomicrevenue.com/expertise/) offers solutions to identify, prioritize, measure, and manage end-to-end revenue production. Our Revenue Operations Specialists analyze and optimize revenue operations strategies and align outcomes through all areas of your company, empowering your people through process and data. Contact us today for a no-obligation, complimentary [Revenue Operations Assessment](https://www.atomicrevenue.com/drive-more-revenue/), and let’s work together to launch your revenue growth or launch your new revenue method.

#### ![Atomic Brian Avatar](https://blog.atomicrevenue.com/hs-fs/hubfs/Atomic%20Brian%20Avatar.png?width=178&height=178&name=Atomic%20Brian%20Avatar.png)

---

#### About the Author

Brian Peterson, formerly COO, is an owner of Atomic Revenue and a Finance and Operations Consultant in the areas of business ops functions, supporting client engagements, strategy reviews, profitability analysis, and KPI programs. 

 

 Topics: [COVID19 revenue](https://blog.atomicrevenue.com/tag/covid19-revenue), [revenue strategy](https://blog.atomicrevenue.com/tag/revenue-strategy), [revenue model](https://blog.atomicrevenue.com/tag/revenue-model)

Find me on:

[LinkedIn](https://www.linkedin.com/in/brian-peterson-797a52/)

- [Tweet](https://twitter.com/share)

### Subscribe to our Newsletter

### Recent Posts

### Archives

- [March 2026 (2)](https://blog.atomicrevenue.com/archive/2026/03)
- [January 2026 (1)](https://blog.atomicrevenue.com/archive/2026/01)
- [December 2025 (2)](https://blog.atomicrevenue.com/archive/2025/12)
- [November 2025 (1)](https://blog.atomicrevenue.com/archive/2025/11)
- [September 2025 (3)](https://blog.atomicrevenue.com/archive/2025/09)
- [July 2025 (1)](https://blog.atomicrevenue.com/archive/2025/07)
- [May 2025 (1)](https://blog.atomicrevenue.com/archive/2025/05)
- [April 2025 (1)](https://blog.atomicrevenue.com/archive/2025/04)
- [March 2025 (4)](https://blog.atomicrevenue.com/archive/2025/03)
- [February 2025 (3)](https://blog.atomicrevenue.com/archive/2025/02)
- [January 2025 (4)](https://blog.atomicrevenue.com/archive/2025/01)
- [December 2024 (2)](https://blog.atomicrevenue.com/archive/2024/12)
- [November 2024 (4)](https://blog.atomicrevenue.com/archive/2024/11)
- [October 2024 (2)](https://blog.atomicrevenue.com/archive/2024/10)
- [September 2024 (1)](https://blog.atomicrevenue.com/archive/2024/09)
- [February 2024 (1)](https://blog.atomicrevenue.com/archive/2024/02)
- [April 2023 (1)](https://blog.atomicrevenue.com/archive/2023/04)
- [March 2023 (2)](https://blog.atomicrevenue.com/archive/2023/03)
- [February 2023 (1)](https://blog.atomicrevenue.com/archive/2023/02)
- [January 2023 (2)](https://blog.atomicrevenue.com/archive/2023/01)
- [December 2022 (2)](https://blog.atomicrevenue.com/archive/2022/12)
- [November 2022 (2)](https://blog.atomicrevenue.com/archive/2022/11)
- [October 2022 (1)](https://blog.atomicrevenue.com/archive/2022/10)
- [September 2022 (1)](https://blog.atomicrevenue.com/archive/2022/09)
- [August 2022 (2)](https://blog.atomicrevenue.com/archive/2022/08)
- [July 2022 (1)](https://blog.atomicrevenue.com/archive/2022/07)
- [June 2022 (2)](https://blog.atomicrevenue.com/archive/2022/06)
- [April 2022 (1)](https://blog.atomicrevenue.com/archive/2022/04)
- [February 2022 (1)](https://blog.atomicrevenue.com/archive/2022/02)
- [January 2022 (2)](https://blog.atomicrevenue.com/archive/2022/01)
- [December 2021 (2)](https://blog.atomicrevenue.com/archive/2021/12)
- [November 2021 (1)](https://blog.atomicrevenue.com/archive/2021/11)
- [October 2021 (3)](https://blog.atomicrevenue.com/archive/2021/10)
- [September 2021 (3)](https://blog.atomicrevenue.com/archive/2021/09)
- [August 2021 (1)](https://blog.atomicrevenue.com/archive/2021/08)
- [July 2021 (2)](https://blog.atomicrevenue.com/archive/2021/07)
- [June 2021 (1)](https://blog.atomicrevenue.com/archive/2021/06)
- [May 2021 (2)](https://blog.atomicrevenue.com/archive/2021/05)
- [April 2021 (1)](https://blog.atomicrevenue.com/archive/2021/04)
- [February 2021 (3)](https://blog.atomicrevenue.com/archive/2021/02)
- [January 2021 (2)](https://blog.atomicrevenue.com/archive/2021/01)
- [December 2020 (2)](https://blog.atomicrevenue.com/archive/2020/12)
- [November 2020 (1)](https://blog.atomicrevenue.com/archive/2020/11)
- [October 2020 (5)](https://blog.atomicrevenue.com/archive/2020/10)
- [September 2020 (2)](https://blog.atomicrevenue.com/archive/2020/09)
- [August 2020 (4)](https://blog.atomicrevenue.com/archive/2020/08)
- [July 2020 (5)](https://blog.atomicrevenue.com/archive/2020/07)
- [June 2020 (2)](https://blog.atomicrevenue.com/archive/2020/06)
- [April 2020 (3)](https://blog.atomicrevenue.com/archive/2020/04)
- [March 2020 (2)](https://blog.atomicrevenue.com/archive/2020/03)
- [February 2020 (2)](https://blog.atomicrevenue.com/archive/2020/02)
- [January 2020 (4)](https://blog.atomicrevenue.com/archive/2020/01)
- [December 2019 (2)](https://blog.atomicrevenue.com/archive/2019/12)
- [November 2019 (2)](https://blog.atomicrevenue.com/archive/2019/11)
- [October 2019 (2)](https://blog.atomicrevenue.com/archive/2019/10)
- [September 2019 (2)](https://blog.atomicrevenue.com/archive/2019/09)
- [August 2019 (3)](https://blog.atomicrevenue.com/archive/2019/08)
- [July 2019 (3)](https://blog.atomicrevenue.com/archive/2019/07)
- [June 2019 (2)](https://blog.atomicrevenue.com/archive/2019/06)
- [April 2019 (2)](https://blog.atomicrevenue.com/archive/2019/04)
- [February 2019 (1)](https://blog.atomicrevenue.com/archive/2019/02)
- [January 2019 (1)](https://blog.atomicrevenue.com/archive/2019/01)
- [December 2018 (1)](https://blog.atomicrevenue.com/archive/2018/12)
- [November 2018 (2)](https://blog.atomicrevenue.com/archive/2018/11)
- [October 2018 (1)](https://blog.atomicrevenue.com/archive/2018/10)
- [September 2018 (4)](https://blog.atomicrevenue.com/archive/2018/09)
- [August 2018 (2)](https://blog.atomicrevenue.com/archive/2018/08)
- [July 2018 (1)](https://blog.atomicrevenue.com/archive/2018/07)
- [June 2018 (1)](https://blog.atomicrevenue.com/archive/2018/06)
- [May 2018 (1)](https://blog.atomicrevenue.com/archive/2018/05)
- [April 2018 (1)](https://blog.atomicrevenue.com/archive/2018/04)
- [February 2018 (1)](https://blog.atomicrevenue.com/archive/2018/02)
- [January 2018 (1)](https://blog.atomicrevenue.com/archive/2018/01)
- [December 2017 (1)](https://blog.atomicrevenue.com/archive/2017/12)
- [October 2017 (1)](https://blog.atomicrevenue.com/archive/2017/10)
- [August 2017 (1)](https://blog.atomicrevenue.com/archive/2017/08)
- [June 2017 (1)](https://blog.atomicrevenue.com/archive/2017/06)
- [May 2017 (1)](https://blog.atomicrevenue.com/archive/2017/05)
- [October 2016 (1)](https://blog.atomicrevenue.com/archive/2016/10)
- [June 2016 (1)](https://blog.atomicrevenue.com/archive/2016/06)

See all

### Categories

- [revenue operations (41)](https://blog.atomicrevenue.com/tag/revenue-operations)
- [Digital Operations (25)](https://blog.atomicrevenue.com/tag/digital-operations)
- [customer advocacy (22)](https://blog.atomicrevenue.com/tag/customer-advocacy)
- [Atomic Revenue (21)](https://blog.atomicrevenue.com/tag/atomic-revenue)
- [Marketing Operations (18)](https://blog.atomicrevenue.com/tag/marketing-operations)
- [B2B revenue growth (17)](https://blog.atomicrevenue.com/tag/b2b-revenue-growth)
- [Education (17)](https://blog.atomicrevenue.com/tag/education)
- [Sales Operations (15)](https://blog.atomicrevenue.com/tag/sales-operations)
- [digital marketing (15)](https://blog.atomicrevenue.com/tag/digital-marketing)
- [lead generation (15)](https://blog.atomicrevenue.com/tag/lead-generation)
- [KPI (14)](https://blog.atomicrevenue.com/tag/kpi)
- [Case Studies (13)](https://blog.atomicrevenue.com/tag/case-studies)
- [News (13)](https://blog.atomicrevenue.com/tag/news)
- [Human Capital Solutions (12)](https://blog.atomicrevenue.com/tag/human-capital-solutions)
- [revenue diagnostics (12)](https://blog.atomicrevenue.com/tag/revenue-diagnostics)
- [KPI Dashboard (11)](https://blog.atomicrevenue.com/tag/kpi-dashboard)
- [data accuracy (11)](https://blog.atomicrevenue.com/tag/data-accuracy)
- [increase revenue (11)](https://blog.atomicrevenue.com/tag/increase-revenue)
- [sales teams (10)](https://blog.atomicrevenue.com/tag/sales-teams)
- [EOS (9)](https://blog.atomicrevenue.com/tag/eos)
- [RevOps (9)](https://blog.atomicrevenue.com/tag/revops)
- [data strategy (9)](https://blog.atomicrevenue.com/tag/data-strategy)
- [digital customer service (9)](https://blog.atomicrevenue.com/tag/digital-customer-service)
- [digital marketing strategy (9)](https://blog.atomicrevenue.com/tag/digital-marketing-strategy)
- [Customer Success (8)](https://blog.atomicrevenue.com/tag/customer-success)
- [key performance indicators (8)](https://blog.atomicrevenue.com/tag/key-performance-indicators)
- [KPIs (7)](https://blog.atomicrevenue.com/tag/kpis)
- [fractional management (7)](https://blog.atomicrevenue.com/tag/fractional-management)
- [sales enablement (7)](https://blog.atomicrevenue.com/tag/sales-enablement)
- [B2B digital operations (6)](https://blog.atomicrevenue.com/tag/b2b-digital-operations)
- [CRM (6)](https://blog.atomicrevenue.com/tag/crm)
- [Data Process (6)](https://blog.atomicrevenue.com/tag/data-process)
- [digital sales (6)](https://blog.atomicrevenue.com/tag/digital-sales)
- [growth (6)](https://blog.atomicrevenue.com/tag/growth)
- [revenue operations strategy (6)](https://blog.atomicrevenue.com/tag/revenue-operations-strategy)
- [revenue strategy (6)](https://blog.atomicrevenue.com/tag/revenue-strategy)
- [sales conversion (6)](https://blog.atomicrevenue.com/tag/sales-conversion)
- [Automate Data (5)](https://blog.atomicrevenue.com/tag/automate-data)
- [B2B lead gen (5)](https://blog.atomicrevenue.com/tag/b2b-lead-gen)
- [B2B lead generation (5)](https://blog.atomicrevenue.com/tag/b2b-lead-generation)
- [B2B people operations (5)](https://blog.atomicrevenue.com/tag/b2b-people-operations)
- [COVID19 revenue (5)](https://blog.atomicrevenue.com/tag/covid19-revenue)
- [MarTech (5)](https://blog.atomicrevenue.com/tag/martech)
- [brand development (5)](https://blog.atomicrevenue.com/tag/brand-development)
- [branding (5)](https://blog.atomicrevenue.com/tag/branding)
- [business operations (5)](https://blog.atomicrevenue.com/tag/business-operations)
- [case study (5)](https://blog.atomicrevenue.com/tag/case-study)
- [digital tools (5)](https://blog.atomicrevenue.com/tag/digital-tools)
- [press release (5)](https://blog.atomicrevenue.com/tag/press-release)
- [social media (5)](https://blog.atomicrevenue.com/tag/social-media)
- [social media marketing (5)](https://blog.atomicrevenue.com/tag/social-media-marketing)
- [technology transformation (5)](https://blog.atomicrevenue.com/tag/technology-transformation)
- [Financial Operations (4)](https://blog.atomicrevenue.com/tag/financial-operations)
- [automation (4)](https://blog.atomicrevenue.com/tag/automation)
- [budgeting (4)](https://blog.atomicrevenue.com/tag/budgeting)
- [competitive differentiation (4)](https://blog.atomicrevenue.com/tag/competitive-differentiation)
- [customer marketing strategy (4)](https://blog.atomicrevenue.com/tag/customer-marketing-strategy)
- [customer success strategy (4)](https://blog.atomicrevenue.com/tag/customer-success-strategy)
- [data customer advocacy (4)](https://blog.atomicrevenue.com/tag/data-customer-advocacy)
- [digital trends (4)](https://blog.atomicrevenue.com/tag/digital-trends)
- [go-to-market strategy (4)](https://blog.atomicrevenue.com/tag/go-to-market-strategy)
- [human resources (4)](https://blog.atomicrevenue.com/tag/human-resources)
- [marketing agency (4)](https://blog.atomicrevenue.com/tag/marketing-agency)
- [people operations (4)](https://blog.atomicrevenue.com/tag/people-operations)
- [CRO (3)](https://blog.atomicrevenue.com/tag/cro)
- [Data Surrounding Customer Advocacy (3)](https://blog.atomicrevenue.com/tag/data-surrounding-customer-advocacy)
- [Executive Partner (3)](https://blog.atomicrevenue.com/tag/executive-partner)
- [KPI Management (3)](https://blog.atomicrevenue.com/tag/kpi-management)
- [KPI alignment (3)](https://blog.atomicrevenue.com/tag/kpi-alignment)
- [Marketing Automation, (3)](https://blog.atomicrevenue.com/tag/marketing-automation)
- [Million Dollar Growth Pact (3)](https://blog.atomicrevenue.com/tag/million-dollar-growth-pact)
- [PeopleOps (3)](https://blog.atomicrevenue.com/tag/peopleops)
- [Work for Atomic Revenue (3)](https://blog.atomicrevenue.com/tag/work-for-atomic-revenue)
- [cost analysis (3)](https://blog.atomicrevenue.com/tag/cost-analysis)
- [cost management (3)](https://blog.atomicrevenue.com/tag/cost-management)
- [culture (3)](https://blog.atomicrevenue.com/tag/culture)
- [customer experience (UX) (3)](https://blog.atomicrevenue.com/tag/customer-experience-ux)
- [data-driven (3)](https://blog.atomicrevenue.com/tag/data-driven)
- [digital audit (3)](https://blog.atomicrevenue.com/tag/digital-audit)
- [fractional Marketing Leader (3)](https://blog.atomicrevenue.com/tag/fractional-marketing-leader)
- [fractional c-level executive (3)](https://blog.atomicrevenue.com/tag/fractional-c-level-executive)
- [how to market to customers (3)](https://blog.atomicrevenue.com/tag/how-to-market-to-customers)
- [linkedin (3)](https://blog.atomicrevenue.com/tag/linkedin)
- [people operations approach (3)](https://blog.atomicrevenue.com/tag/people-operations-approach)
- [return on investment (3)](https://blog.atomicrevenue.com/tag/return-on-investment)
- [revenue in a recession (3)](https://blog.atomicrevenue.com/tag/revenue-in-a-recession)
- [sales process (3)](https://blog.atomicrevenue.com/tag/sales-process)
- [seo (3)](https://blog.atomicrevenue.com/tag/seo)
- [website design (3)](https://blog.atomicrevenue.com/tag/website-design)
- [B2B brand strategy (2)](https://blog.atomicrevenue.com/tag/b2b-brand-strategy)
- [B2B lead generation companies (2)](https://blog.atomicrevenue.com/tag/b2b-lead-generation-companies)
- [B2B marketing (2)](https://blog.atomicrevenue.com/tag/b2b-marketing)
- [B2B pricing (2)](https://blog.atomicrevenue.com/tag/b2b-pricing)
- [B2B sales (2)](https://blog.atomicrevenue.com/tag/b2b-sales)
- [B2B social media (2)](https://blog.atomicrevenue.com/tag/b2b-social-media)
- [Board of Managers (2)](https://blog.atomicrevenue.com/tag/board-of-managers)
- [Chief Revenue Officer (2)](https://blog.atomicrevenue.com/tag/chief-revenue-officer)
- [Facebook Ad Strategy (2)](https://blog.atomicrevenue.com/tag/facebook-ad-strategy)
- [Facebook B2B (2)](https://blog.atomicrevenue.com/tag/facebook-b2b)
- [GTMS (2)](https://blog.atomicrevenue.com/tag/gtms)
- [Lead gen companies (2)](https://blog.atomicrevenue.com/tag/lead-gen-companies)
- [Multi-Generation Leadership Team (2)](https://blog.atomicrevenue.com/tag/multi-generation-leadership-team)
- [Sales & Marketing Alignment (2)](https://blog.atomicrevenue.com/tag/sales-marketing-alignment)
- [Scott Sinning, Profitability Practice Leader (2)](https://blog.atomicrevenue.com/tag/scott-sinning-profitability-practice-leader)
- [analytics (2)](https://blog.atomicrevenue.com/tag/analytics)
- [business operating system (2)](https://blog.atomicrevenue.com/tag/business-operating-system)
- [buyer journey (2)](https://blog.atomicrevenue.com/tag/buyer-journey)
- [cash flow (2)](https://blog.atomicrevenue.com/tag/cash-flow)
- [cost cutting ideas (2)](https://blog.atomicrevenue.com/tag/cost-cutting-ideas)
- [customer marketing (2)](https://blog.atomicrevenue.com/tag/customer-marketing)
- [customer retention (2)](https://blog.atomicrevenue.com/tag/customer-retention)
- [customer segmentation (2)](https://blog.atomicrevenue.com/tag/customer-segmentation)
- [customer success kpis (2)](https://blog.atomicrevenue.com/tag/customer-success-kpis)
- [customer success metrics (2)](https://blog.atomicrevenue.com/tag/customer-success-metrics)
- [customer success tools (2)](https://blog.atomicrevenue.com/tag/customer-success-tools)
- [customer-focused (2)](https://blog.atomicrevenue.com/tag/customer-focused)
- [data analytics (2)](https://blog.atomicrevenue.com/tag/data-analytics)
- [data terms (2)](https://blog.atomicrevenue.com/tag/data-terms)
- [digital customer advocacy (2)](https://blog.atomicrevenue.com/tag/digital-customer-advocacy)
- [employees (2)](https://blog.atomicrevenue.com/tag/employees)
- [events (2)](https://blog.atomicrevenue.com/tag/events)
- [executive brand (2)](https://blog.atomicrevenue.com/tag/executive-brand)
- [facebook (2)](https://blog.atomicrevenue.com/tag/facebook)
- [financial operations model (2)](https://blog.atomicrevenue.com/tag/financial-operations-model)
- [forecasting (2)](https://blog.atomicrevenue.com/tag/forecasting)
- [fractional CMO (2)](https://blog.atomicrevenue.com/tag/fractional-cmo)
- [fractional Chief Financial Officer (CFO) (2)](https://blog.atomicrevenue.com/tag/fractional-chief-financial-officer-cfo)
- [fractional executive (2)](https://blog.atomicrevenue.com/tag/fractional-executive)
- [go-to-market (2)](https://blog.atomicrevenue.com/tag/go-to-market)
- [key performance management (2)](https://blog.atomicrevenue.com/tag/key-performance-management)
- [lead scoring (2)](https://blog.atomicrevenue.com/tag/lead-scoring)
- [manufacturing sales solutions (2)](https://blog.atomicrevenue.com/tag/manufacturing-sales-solutions)
- [marketing department (2)](https://blog.atomicrevenue.com/tag/marketing-department)
- [measurement (2)](https://blog.atomicrevenue.com/tag/measurement)
- [metrics (2)](https://blog.atomicrevenue.com/tag/metrics)
- [midwest manufacturing leaders (2)](https://blog.atomicrevenue.com/tag/midwest-manufacturing-leaders)
- [press (2)](https://blog.atomicrevenue.com/tag/press)
- [price strategy (2)](https://blog.atomicrevenue.com/tag/price-strategy)
- [pricing data (2)](https://blog.atomicrevenue.com/tag/pricing-data)
- [pricing strategy (2)](https://blog.atomicrevenue.com/tag/pricing-strategy)
- [profitability (2)](https://blog.atomicrevenue.com/tag/profitability)
- [recruiting (2)](https://blog.atomicrevenue.com/tag/recruiting)
- [saas (2)](https://blog.atomicrevenue.com/tag/saas)
- [sales collateral (2)](https://blog.atomicrevenue.com/tag/sales-collateral)
- [sales development and growth strategies (2)](https://blog.atomicrevenue.com/tag/sales-development-and-growth-strategies)
- [social listening (2)](https://blog.atomicrevenue.com/tag/social-listening)
- [st. louis (2)](https://blog.atomicrevenue.com/tag/st-louis)
- [teamwork (2)](https://blog.atomicrevenue.com/tag/teamwork)
- [types of marketing (2)](https://blog.atomicrevenue.com/tag/types-of-marketing)
- [AI adoption framework (1)](https://blog.atomicrevenue.com/tag/ai-adoption-framework)
- [AI implementation strategy (1)](https://blog.atomicrevenue.com/tag/ai-implementation-strategy)
- [AI readiness assessment (1)](https://blog.atomicrevenue.com/tag/ai-readiness-assessment)
- [Atomic Revenue Collaboratorium Denver (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-collaboratorium-denver)
- [Atomic Revenue Denver (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-denver)
- [Atomic Revenue partnership benefits (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-partnership-benefits)
- [Atomic Revenue west-coast (1)](https://blog.atomicrevenue.com/tag/atomic-revenue-west-coast)
- [B2B content marketing (1)](https://blog.atomicrevenue.com/tag/b2b-content-marketing)
- [B2B digital marketing (1)](https://blog.atomicrevenue.com/tag/b2b-digital-marketing)
- [B2B market segmentation (1)](https://blog.atomicrevenue.com/tag/b2b-market-segmentation)
- [B2B price change (1)](https://blog.atomicrevenue.com/tag/b2b-price-change)
- [Brian Peterson, St. Louis (1)](https://blog.atomicrevenue.com/tag/brian-peterson-st-louis)
- [Business valuation (1)](https://blog.atomicrevenue.com/tag/business-valuation)
- [Buyer journey segmentation (1)](https://blog.atomicrevenue.com/tag/buyer-journey-segmentation)
- [COO (1)](https://blog.atomicrevenue.com/tag/coo)
- [Change management (1)](https://blog.atomicrevenue.com/tag/change-management)
- [Digital Operations Collaboration (1)](https://blog.atomicrevenue.com/tag/digital-operations-collaboration)
- [External market segmentation (1)](https://blog.atomicrevenue.com/tag/external-market-segmentation)
- [Facebook ROI (1)](https://blog.atomicrevenue.com/tag/facebook-roi)
- [How to know when to change pricing (1)](https://blog.atomicrevenue.com/tag/how-to-know-when-to-change-pricing)
- [How we are adapting to COVID-19 (1)](https://blog.atomicrevenue.com/tag/how-we-are-adapting-to-covid-19)
- [Increase NOI in a Down Market (1)](https://blog.atomicrevenue.com/tag/increase-noi-in-a-down-market)
- [Increase sales (1)](https://blog.atomicrevenue.com/tag/increase-sales)
- [Internal market segmentation (1)](https://blog.atomicrevenue.com/tag/internal-market-segmentation)
- [KPI Mistakes (1)](https://blog.atomicrevenue.com/tag/kpi-mistakes)
- [KPI measurement (1)](https://blog.atomicrevenue.com/tag/kpi-measurement)
- [KPIs in business (1)](https://blog.atomicrevenue.com/tag/kpis-in-business)
- [MR (1)](https://blog.atomicrevenue.com/tag/mr)
- [Mary Louis Helbig (1)](https://blog.atomicrevenue.com/tag/mary-louis-helbig)
- [Mixed reality (1)](https://blog.atomicrevenue.com/tag/mixed-reality)
- [Mixed reality for sales (1)](https://blog.atomicrevenue.com/tag/mixed-reality-for-sales)
- [NIS (1)](https://blog.atomicrevenue.com/tag/nis)
- [Predictable Revenue (1)](https://blog.atomicrevenue.com/tag/predictable-revenue)
- [Profitability Practice Leader (1)](https://blog.atomicrevenue.com/tag/profitability-practice-leader)
- [QBR (1)](https://blog.atomicrevenue.com/tag/qbr)
- [Quarterly Business Review (1)](https://blog.atomicrevenue.com/tag/quarterly-business-review)
- [RevOps Strategy (1)](https://blog.atomicrevenue.com/tag/revops-strategy)
- [RevOps alignment (1)](https://blog.atomicrevenue.com/tag/revops-alignment)
- [SalesOps (1)](https://blog.atomicrevenue.com/tag/salesops)
- [Scorecard (1)](https://blog.atomicrevenue.com/tag/scorecard)
- [Scott Sinning (1)](https://blog.atomicrevenue.com/tag/scott-sinning)
- [Steph Hermanson (1)](https://blog.atomicrevenue.com/tag/steph-hermanson)
- [Succession Planning (1)](https://blog.atomicrevenue.com/tag/succession-planning)
- [Top 10 Challenges 2024 (1)](https://blog.atomicrevenue.com/tag/top-10-challenges-2024)
- [Top 40 Under 40 St. Louis (1)](https://blog.atomicrevenue.com/tag/top-40-under-40-st-louis)
- [VR (1)](https://blog.atomicrevenue.com/tag/vr)
- [Web Design (1)](https://blog.atomicrevenue.com/tag/web-design)
- [advisory board (1)](https://blog.atomicrevenue.com/tag/advisory-board)
- [amazon (1)](https://blog.atomicrevenue.com/tag/amazon)
- [artificial intelligence (1)](https://blog.atomicrevenue.com/tag/artificial-intelligence)
- [books (1)](https://blog.atomicrevenue.com/tag/books)
- [brand strategy (1)](https://blog.atomicrevenue.com/tag/brand-strategy)
- [brochures (1)](https://blog.atomicrevenue.com/tag/brochures)
- [build-up method (1)](https://blog.atomicrevenue.com/tag/build-up-method)
- [business cost reduction (1)](https://blog.atomicrevenue.com/tag/business-cost-reduction)
- [business expense reduction (1)](https://blog.atomicrevenue.com/tag/business-expense-reduction)
- [business owner (1)](https://blog.atomicrevenue.com/tag/business-owner)
- [business value (1)](https://blog.atomicrevenue.com/tag/business-value)
- [careers (1)](https://blog.atomicrevenue.com/tag/careers)
- [chatbots (1)](https://blog.atomicrevenue.com/tag/chatbots)
- [cmo (1)](https://blog.atomicrevenue.com/tag/cmo)
- [collision conference (1)](https://blog.atomicrevenue.com/tag/collision-conference)
- [command and control (1)](https://blog.atomicrevenue.com/tag/command-and-control)
- [company risk factors (1)](https://blog.atomicrevenue.com/tag/company-risk-factors)
- [conference (1)](https://blog.atomicrevenue.com/tag/conference)
- [content marketing strategy (1)](https://blog.atomicrevenue.com/tag/content-marketing-strategy)
- [content specialist (1)](https://blog.atomicrevenue.com/tag/content-specialist)
- [contractors (1)](https://blog.atomicrevenue.com/tag/contractors)
- [copywriter (1)](https://blog.atomicrevenue.com/tag/copywriter)
- [cost reduction (1)](https://blog.atomicrevenue.com/tag/cost-reduction)
- [cost reduction analysis (1)](https://blog.atomicrevenue.com/tag/cost-reduction-analysis)
- [cost reduction solutions (1)](https://blog.atomicrevenue.com/tag/cost-reduction-solutions)
- [cost reduction strategies (1)](https://blog.atomicrevenue.com/tag/cost-reduction-strategies)
- [covid19 (1)](https://blog.atomicrevenue.com/tag/covid19)
- [cross-sell (1)](https://blog.atomicrevenue.com/tag/cross-sell)
- [customer referals (1)](https://blog.atomicrevenue.com/tag/customer-referals)
- [customer success consultant (1)](https://blog.atomicrevenue.com/tag/customer-success-consultant)
- [customer success operations (1)](https://blog.atomicrevenue.com/tag/customer-success-operations)
- [data-driven customer success indicators (1)](https://blog.atomicrevenue.com/tag/data-driven-customer-success-indicators)
- [design (1)](https://blog.atomicrevenue.com/tag/design)
- [design mistakes (1)](https://blog.atomicrevenue.com/tag/design-mistakes)
- [diagnose (1)](https://blog.atomicrevenue.com/tag/diagnose)
- [differentiation (1)](https://blog.atomicrevenue.com/tag/differentiation)
- [digital content marketing (1)](https://blog.atomicrevenue.com/tag/digital-content-marketing)
- [digital trends 2022 (1)](https://blog.atomicrevenue.com/tag/digital-trends-2022)
- [ecommerce (1)](https://blog.atomicrevenue.com/tag/ecommerce)
- [enterprise university (1)](https://blog.atomicrevenue.com/tag/enterprise-university)
- [entrepreneurship (1)](https://blog.atomicrevenue.com/tag/entrepreneurship)
- [entreprenuer (1)](https://blog.atomicrevenue.com/tag/entreprenuer)
- [expense analysis (1)](https://blog.atomicrevenue.com/tag/expense-analysis)
- [expense management solutions (1)](https://blog.atomicrevenue.com/tag/expense-management-solutions)
- [expense reduction (1)](https://blog.atomicrevenue.com/tag/expense-reduction)
- [expense reduction consulting (1)](https://blog.atomicrevenue.com/tag/expense-reduction-consulting)
- [fractional CFO (1)](https://blog.atomicrevenue.com/tag/fractional-cfo)
- [fractional Chief Operating Officer (COO) (1)](https://blog.atomicrevenue.com/tag/fractional-chief-operating-officer-coo)
- [fractional Chief Revenue Officer (CRO) (1)](https://blog.atomicrevenue.com/tag/fractional-chief-revenue-officer-cro)
- [fractional Chief Technology Officer (CTO) (1)](https://blog.atomicrevenue.com/tag/fractional-chief-technology-officer-cto)
- [fractional Digital Operations Leader (1)](https://blog.atomicrevenue.com/tag/fractional-digital-operations-leader)
- [fractional Sales Leader (1)](https://blog.atomicrevenue.com/tag/fractional-sales-leader)
- [generation z (1)](https://blog.atomicrevenue.com/tag/generation-z)
- [glenn mahnken (1)](https://blog.atomicrevenue.com/tag/glenn-mahnken)
- [graphic design (1)](https://blog.atomicrevenue.com/tag/graphic-design)
- [hiring (1)](https://blog.atomicrevenue.com/tag/hiring)
- [how to market a new service offering (1)](https://blog.atomicrevenue.com/tag/how-to-market-a-new-service-offering)
- [how to reduce cost (1)](https://blog.atomicrevenue.com/tag/how-to-reduce-cost)
- [infographics (1)](https://blog.atomicrevenue.com/tag/infographics)
- [instagram (1)](https://blog.atomicrevenue.com/tag/instagram)
- [iten (1)](https://blog.atomicrevenue.com/tag/iten)
- [lead gen (1)](https://blog.atomicrevenue.com/tag/lead-gen)
- [lead generation companies (1)](https://blog.atomicrevenue.com/tag/lead-generation-companies)
- [logo design (1)](https://blog.atomicrevenue.com/tag/logo-design)
- [management (1)](https://blog.atomicrevenue.com/tag/management)
- [market segmentation (1)](https://blog.atomicrevenue.com/tag/market-segmentation)
- [mixed reality technology for business (1)](https://blog.atomicrevenue.com/tag/mixed-reality-technology-for-business)
- [new orleans (1)](https://blog.atomicrevenue.com/tag/new-orleans)
- [new product launch (1)](https://blog.atomicrevenue.com/tag/new-product-launch)
- [optimization (1)](https://blog.atomicrevenue.com/tag/optimization)
- [optimize (1)](https://blog.atomicrevenue.com/tag/optimize)
- [optimize business post-pandemic (1)](https://blog.atomicrevenue.com/tag/optimize-business-post-pandemic)
- [outsourcing (1)](https://blog.atomicrevenue.com/tag/outsourcing)
- [partnership (1)](https://blog.atomicrevenue.com/tag/partnership)
- [partnership benefits (1)](https://blog.atomicrevenue.com/tag/partnership-benefits)
- [payability (1)](https://blog.atomicrevenue.com/tag/payability)
- [reading (1)](https://blog.atomicrevenue.com/tag/reading)
- [reporting (1)](https://blog.atomicrevenue.com/tag/reporting)
- [resolve (1)](https://blog.atomicrevenue.com/tag/resolve)
- [revenue methodology (1)](https://blog.atomicrevenue.com/tag/revenue-methodology)
- [revenue model (1)](https://blog.atomicrevenue.com/tag/revenue-model)
- [revenue operations optimization (1)](https://blog.atomicrevenue.com/tag/revenue-operations-optimization)
- [roi (1)](https://blog.atomicrevenue.com/tag/roi)
- [sales hiring (1)](https://blog.atomicrevenue.com/tag/sales-hiring)
- [sales renewal (1)](https://blog.atomicrevenue.com/tag/sales-renewal)
- [sales representative (1)](https://blog.atomicrevenue.com/tag/sales-representative)
- [sales validation (1)](https://blog.atomicrevenue.com/tag/sales-validation)
- [salesperson (1)](https://blog.atomicrevenue.com/tag/salesperson)
- [snapchat (1)](https://blog.atomicrevenue.com/tag/snapchat)
- [sponsor (1)](https://blog.atomicrevenue.com/tag/sponsor)
- [startups (1)](https://blog.atomicrevenue.com/tag/startups)
- [steps to MR content creation (1)](https://blog.atomicrevenue.com/tag/steps-to-mr-content-creation)
- [storytelling (1)](https://blog.atomicrevenue.com/tag/storytelling)
- [tableau (1)](https://blog.atomicrevenue.com/tag/tableau)
- [tara kinney (1)](https://blog.atomicrevenue.com/tag/tara-kinney)
- [up-sell (1)](https://blog.atomicrevenue.com/tag/up-sell)
- [valuation process (1)](https://blog.atomicrevenue.com/tag/valuation-process)
- [video marketing (1)](https://blog.atomicrevenue.com/tag/video-marketing)
- [video production (1)](https://blog.atomicrevenue.com/tag/video-production)
- [videographer (1)](https://blog.atomicrevenue.com/tag/videographer)
- [voice search (1)](https://blog.atomicrevenue.com/tag/voice-search)
- [website costs (1)](https://blog.atomicrevenue.com/tag/website-costs)
- [website redesign (1)](https://blog.atomicrevenue.com/tag/website-redesign)
- [youtube (1)](https://blog.atomicrevenue.com/tag/youtube)

See all

## Get Your Free Revenue Assessment

Ready to launch more revenue to your business? Get your FREE Revenue Assessment with one of our specialists.

[Get my FREE Revenue Assessment](https://www.atomicrevenue.com/reality-check/)

![Atomicrevenue](https://blog.atomicrevenue.com/hubfs/Atomic_Revenue_February2019%20Theme/Images/Atomic-Revenue-Logo_Full-Color_Stacked.png)

- Expertise
- [Revenue Operations](https://atomicrevenue.com/expertise/revenue-operations/)
- [Lead Generation](https://atomicrevenue.com/expertise/lead-generation/)
- [Sales Conversion](https://atomicrevenue.com/expertise/sales-conversion/)
- [Customer Advocacy](https://atomicrevenue.com/expertise/customer-advocacy/)

- Solutions
- [Diagnose](https://www.atomicrevenue.com/audits-and-assessments/)
- [Resolve with Programs](https://www.atomicrevenue.com/solutions/tactical-revenue-operations/)
- [Resolve with Human Capital](https://www.atomicrevenue.com/solutions/human-capital-solutions/)
- [Optimize](https://www.atomicrevenue.com/solutions/optimize/)

#### Contact Us

**Atomic Revenue Headquarters**  
222 S Meramec Ave Suite 202  
Clayton, MO 63105

[(314) 439-1280](tel:3144391280)

**Atomic Revenue West**  
One Cherry Center  
501 S Cherry St.  
Denver, CO 80246

[(970) 988-4004](tel:9709884004)

[Email Us](https://atomicrevenue.com/contact/)

[![Twitter](https://blog.atomicrevenue.com/hubfs/Atomic_Revenue_February2019%20Theme/Images/twitter.png)](https://twitter.com/atomicresults) [![Facebook](https://blog.atomicrevenue.com/hubfs/Atomic_Revenue_February2019%20Theme/Images/facebook.png)](https://www.facebook.com/atomicrevenue) [![Linkedin](https://blog.atomicrevenue.com/hubfs/Atomic_Revenue_February2019%20Theme/Images/linkedin.png)](https://www.linkedin.com/company/4792794/)

© 2025 Atomic Revenue, LLC™ All Rights Reserved. [Privacy Policy](https://atomicrevenue.com/privacy-policy/) | [Sitemap](https://atomicrevenue.com/sitemap.xml)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Brian Peterson, COO",
    "url" : "https://blog.atomicrevenue.com/author/brian-peterson-coo"
  },
  "dateModified" : "2022-11-08T14:45:55.369Z",
  "datePublished" : "2020-07-24T16:08:12.000Z",
  "headline" : "Will Our New Revenue Model Produce ROI?",
  "image" : [ "https://blog.atomicrevenue.com/hubfs/new-revenue-model-ROI.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.atomicrevenue.com/will-our-new-revenue-model-produce-roi",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.atomicrevenue.com/hubfs/Atomic%20Revenue%20Logo_Full%20Color_Stacked.png"
    },
    "name" : "Atomic Revenue"
  }
}
```