When it comes to lowering your customer acquisition cost (CAC) and increasing revenue, it’s no longer optional to have a Customer Relationship Management tool or “CRM” and not use it to its fullest extent. Especially now – we are in the age of digital selling and customer relations like never before.

What if you walked into a doctor’s office, and without discussing your symptoms, he or she offered a course of treatment and presented a diagnosis – would you feel comfortable?