Sales Operations Vs. Revenue Operations: What's the Difference?

Whenever something’s amiss in our business, we tend to point the finger at sales. Think about it: anytime revenue is down or we’re not growing at the rate we think we should be or we’re not getting the valuation we want before putting our business on the market, we look at the bottom line.

It must be because we’re simply not selling enough. Right?

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What is Brand Strategy?

Posted by Serge Traylor

Most of us grew up learning the Golden Rule in life – "do unto others as you would have them do unto you.” When it comes to building and sustaining a successful brand, the thought is the same. Your brand strategy should focus on your audience and how they feel you are treating them, that you are there to help them. Much the same way you want to be cared for when you hire a company or buy a product.

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