In my experience, companies that don’t know who they are culturally, what they want from their people, or know why they’re having problems with unmet goals, will come up with a lot of reasons to be displeased with what they have. You may be saying to yourself, “Business owners and managers always know what they want – they want to sell their products or services.” Or more specifically, they want to sell more of their products and services. But at what expense?
When your B2B company provides value to its customers and they reward you by remaining loyal and referring others, you increase the value of your business. That’s why you got into business in the first place, right? Now, the hard question – do you know the valuation of your company today and how to increase that valuation year-over-year until you’re ready to exit? Most business owners feel they know the answer to this, but when it’s time to start exiting, they’re unpleasantly surprised.
Atomic Revenue is pleased to announce Scott Sinning as Profitability Practice Leader and Executive Partner. Scott has served on the Advisory Board and provided strategic insight to Atomic Revenue and select clients for the past two years. Now, after retiring from an impressive 33-year career at Graybar®, he joins our team to assist clients with Revenue Operations Solutions.
In 2019, when Brian Peterson joined Atomic Revenue as a consultant, Atomic Revenue was growing at a rapid pace – from a nationwide, entrepreneurial team of seven, then twelve, then on to 42 within a year. There was no doubt, with our rapidly growing company and unusual structure, we needed his expertise and skillset to develop an operations and finance strategy, and a fine-tuned structure to support revenue growth.
When Atomic Revenue met the AIE management team in 2019, the company was facing a myriad of challenges, including, but not limited to, the fact that most revenue was tied to one client who was contemplating a reduced contract. AIE, also known as Alternatives in Engineering, also had a confusing brand identity, a website security issue, a longer sales cycle than most, trade show spend that was not paying off, and a multi-generational family leadership team taking over the company. Then the pandemic hit, and their largest client did, in fact, minimize their service contract.
Are you refreshing your B2B company’s go-to-market strategy (GTMS) because the market has changed, or your offerings have evolved? Maybe you’re launching a new product or service or building an entirely new line of business?
Have you ever wondered what motivates B2B companies to reach out to Atomic Revenue for support? A truly comprehensive list of these reasons would be a mile long, so for the sake of this piece we’re going to break down seven of the most common scenarios that we hear repeated time and time again when having initial conversations with our clients.
How does your company make money? How difficult is it to reach your goals? Where do even start to affect change? To answer these and other important questions, Atomic Revenue looks at the entire process of how revenue flows through your company, starting with a diagnosis of over 130 revenue-related processes to learn what roadblocks need to be removed. Then we resolve the issues with a data-driven strategy, and finally optimize the results to ensure you reach your revenue goals with more efficiency and less struggle, year-over-year.
This is a truly remarkable client success story for many reasons, one being that Atomic Revenue, two PR firms, a media buyer, a creative agency, a tableau® building consultant, an internal organization of 10+ employees, and a board of directors all worked together to take Paper & Packaging Board’s marketing and educational campaign strategy to the next level. This collaboration and the objective were very different from the norm, as Paper & Packaging Board does not sell anything. It is an association that exists to influence the global community to use more of the industry’s products, with no revenue or profit to measure and track results.
What if you walked into a doctor’s office, and without discussing your symptoms, he or she offered a course of treatment and presented a diagnosis – would you feel comfortable?