Being an effective sales leader with a high-performance sales team requires many skills. It most certainly requires coaching, development, sales training, leadership, and administrative skills. Depending on the level of leadership, it may also require an ability to build sales processes, handle commission and territory planning, create channel strategy, manage sales incentive planning, and more. In its totality, these disciplines comprise only 60% of what a sales leader needs to manage a sales staff with impact and results. So, what about the other 40%? Frankly, it comes down to one essential factor – hiring. We’ll start with this truth:
Why do companies outsource? Many companies consider outsourcing to fill the gaps in their current expertise pool, to find a more cost-effective alternative to hiring in-house, and to free up their time to focus on the business’ core competencies. Let’s think about the marketing department specifically first.